Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Lévis

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to meet member/client needs and support business development
• Leading specialized development projects and advising clients on strategic marketing initiatives
• Serving as an expert advisor and subject matter expert for senior management and decision-making bodies
• Representing Desjardins and negotiating agreements with external partners and organizations

ASSUMPTION: This role requires a high level of strategic thinking, interpersonal skills, and experience in marketing to effectively lead projects and influence stakeholders.

📋 Key Responsibilities

✅ Develop and update the organization’s products and services to meet member/client needs and support business development

✅ Analyze market needs and develop and implement product and service marketing strategies

✅ Lead and influence planning and development projects, feasibility studies, and complex, highly innovative strategic interventions involving multiple sectors

✅ Develop and recommend strategic directions and business positions

✅ Make recommendations on the planning and execution of operationally and conceptually complex projects and initiatives

✅ Serve as expert advisor and subject matter expert, as well as resource person and coach for senior management and decision-making bodies

✅ Represent Desjardins and negotiate on behalf of the organization, entering into agreements with external partners and organizations

ASSUMPTION: The responsibilities listed involve a mix of strategic planning, project management, and stakeholder communication, requiring strong organizational and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of eight years of relevant experience

Required Skills:

• Action oriented
• Customer focus
• Interpersonal savvy
• Nimble learning
• Strategic mindset

Preferred Skills:

• Bilingualism (French and English)
• Experience in the financial industry

ASSUMPTION: Given the senior nature of this role, candidates should have extensive experience in marketing and a proven track record of leading strategic initiatives.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 CAD per year (based on industry standards for senior marketing roles in Canada)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in Canada. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Desjardins is a cooperative financial group operating in the banking and financial services sector, with a focus on serving its members and clients.

Company Size: Desjardins is the largest cooperative financial group in North America, with over 55,000 employees and more than 7 million members and clients.

Founded: Desjardins was founded in 1900 and is celebrating its 125th anniversary in 2025.

Company Description:

• Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, its online platforms, and its subsidiaries across Canada.
• Ranked among the world's strongest banks, Desjardins has one of the highest capital ratios and one of the highest credit ratings in the industry.
• Desjardins is committed to equity, diversity, and inclusion, with a focus on welcoming, respecting, and valuing people for who they are as individuals.

Company Specialties:

• Services financiers

Company Website: desjardins.com

ASSUMPTION: Desjardins' large size and extensive range of services provide opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: Senior Advisor roles typically fall within the mid to senior career level, requiring a high degree of expertise and experience.

Reporting Structure: This role reports directly to the Vice-President, Marketing and member experience, and may have supervisory responsibilities for junior marketing team members.

Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site per week at the Complexe Desjardins in Montréal or Lévis.

Growth Opportunities:

• Progression to a director or vice-president role within the marketing department
• Expansion into other areas of the business, such as product management or business development
• Opportunities to lead cross-functional projects and collaborate with other departments

ASSUMPTION: Given Desjardins' large size and diverse range of services, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Desjardins' offices are modern and collaborative workspaces, with a focus on employee well-being and productivity.

Office Location(s): Complexe Desjardins, Montréal (primary), Lévis (secondary)

Geographic Context:

• Montréal is a vibrant, multicultural city with a rich history and a thriving arts and culture scene.
• Lévis is a city located across the St. Lawrence River from Québec City, offering a mix of urban and suburban living.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving
• Interpersonal and communication skills
• Marketing expertise and industry knowledge
• Leadership and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your marketing strategies and initiatives, and be ready to discuss their outcomes
• Research Desjardins' company culture and values, and be prepared to discuss how you align with them

ATS Keywords: Marketing strategy, product development, stakeholder management, strategic planning, business development, member experience, financial services

ASSUMPTION: Desjardins' application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Member focus
• Integrity
• Expertise
• Innovation
• Teamwork

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and action-oriented

Self-Assessment Questions:

• How do you demonstrate member focus in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Desjardins' company culture emphasizes member focus, teamwork, and continuous improvement, with a strong commitment to its cooperative values.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities and expectations
• Keeping up with industry trends and regulatory changes in the financial services sector
• Balancing strategic planning with day-to-day operational tasks
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: The challenges listed are common to senior marketing roles and can be overcome with strong communication, organizational, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on stakeholder management and strategic planning
• In the financial services industry, marketing roles often require a strong understanding of regulatory environments and member/client needs
• Career progression in marketing typically involves moving into director or vice-president roles, or expanding into related fields such as product management or business development

ASSUMPTION: This role offers a unique blend of strategic planning, stakeholder management, and marketing expertise, with opportunities for career growth and development within Desjardins.

📝 Sample Projects

• Developing and implementing a marketing strategy to launch a new financial product or service
• Conducting market research and analysis to identify trends and opportunities in the financial services sector
• Leading a cross-functional team to develop and execute a marketing campaign to improve member engagement and satisfaction

ASSUMPTION: The sample projects listed are representative of the types of initiatives a senior marketing advisor might lead at Desjardins.

❓ Key Questions to Ask During Interview

• How does this role support Desjardins' overall business strategy and member experience initiatives?
• What are the key priorities for this role in the first 90 days?
• How does Desjardins support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within Desjardins?
• How does Desjardins foster a culture of innovation and continuous improvement within its marketing department?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in and understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing strategies and initiatives, and be ready to discuss their outcomes
• Research Desjardins' company culture and values, and be prepared to discuss how you align with them
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.