Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Lévis

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products/services to meet member/client needs
• Implementing marketing strategies to support business development
• Leading specialized development projects and initiatives
• Advising clients and partners on strategic marketing projects
• Representing Desjardins before decision-making bodies and external partners

ASSUMPTION: This role requires a strategic mindset, strong interpersonal skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Develop and update products and services to meet member/client needs

✅ Implement marketing strategies to support business development

✅ Lead specialized development projects and initiatives

✅ Advise clients and partners on strategic marketing projects

✅ Represent Desjardins before decision-making bodies and external partners

✅ Develop and update policies, standards, models, and programs to support strategic projects

✅ Identify, analyze, and diagnose major issues, and recommend market development strategies

ASSUMPTION: This role involves complex, innovative strategic interventions and requires extensive knowledge of marketing and related fields.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of six years of relevant experience

Required Skills:

• Action oriented
• Customer focus
• Differences
• Interpersonal savvy
• Nimble learning
• Strategic mindset

Preferred Skills:

• Bilingualism (French and English)
• Experience in the financial industry

ASSUMPTION: Knowledge of French is required for this role, and experience in the financial industry would be an asset.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a senior marketing role in Canada)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Desjardins is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world.

Company Size: 10,001+ employees. As a large organization, Desjardins offers numerous opportunities for career growth and development.

Founded: 1900. Desjardins has a long history and a strong reputation in the Canadian financial industry.

Company Description:

• Desjardins Group offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada.
• It is ranked among the world's strongest banks and has some of the highest capital ratios and credit ratings in the industry.
• Desjardins is committed to equity, diversity, and inclusion, and provides a positive workplace for all.

Company Specialties:

• Services financiers

Company Website: www.desjardins.com

ASSUMPTION: Desjardins' large size and extensive product offerings provide opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position with significant responsibilities and decision-making authority.

Reporting Structure: This role reports directly to the Vice-President, Marketing.

Work Arrangement: Hybrid. This role requires working on-site 2-3 days per week, with the remaining days worked remotely.

Growth Opportunities:

• Progression to a management or executive role within the marketing department or another department within Desjardins.
• Expanding expertise in specialized areas of marketing or related fields.
• Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.

ASSUMPTION: This role offers significant opportunities for career growth and development within Desjardins and the broader financial industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities.

Office Location(s): 1, Complexe Desjardins, Montréal

Geographic Context:

• Montréal is a vibrant, multicultural city with a rich history and a thriving arts and culture scene.
• The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
• Montréal has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week).

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Interpersonal and communication skills
• Cultural fit and alignment with Desjardins' values
• Technical marketing skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork.
• Research Desjardins' company culture and values to demonstrate your fit with the organization.

ATS Keywords: Marketing strategy, business development, product development, stakeholder management, decision-making, French language skills

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit with Desjardins.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies for this role are standard for the marketing industry and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Teamwork

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and accountable

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful marketing strategies?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you thrive in a dynamic, fast-paced work environment, and are you able to adapt to change?

ASSUMPTION: Candidates who are member-centric, innovative, and collaborative will be a good fit for Desjardins' culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders with varying needs and expectations
• Keeping up with industry trends and best practices in marketing
• Adapting to a hybrid work environment and balancing on-site and remote work

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position offers a unique blend of strategic, operational, and client-facing responsibilities.
• Desjardins' cooperative structure and member-centric focus set it apart from other financial institutions.
• This role offers opportunities for career growth and development within Desjardins and the broader financial industry.

ASSUMPTION: This role is well-suited to candidates with a strong strategic mindset, excellent communication skills, and a proven track record in marketing.

📝 Sample Projects

• Developing and implementing a marketing strategy to launch a new product or service
• Conducting market research to identify trends and opportunities in the financial industry
• Leading a cross-functional team to develop and execute a marketing campaign for an existing product or service

ASSUMPTION: These sample projects are representative of the types of initiatives a senior marketing advisor might work on at Desjardins.

❓ Key Questions to Ask During Interview

• How does this role support Desjardins' overall business strategy?
• What are the key priorities for this role in the first 90 days?
• How does Desjardins support the professional development of its employees?
• What is the typical career path for someone in this role?
• How does Desjardins foster a collaborative and innovative work environment?

ASSUMPTION: These questions will help candidates better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork
• Research Desjardins' company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.