Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Quebec, Canada

🔹 Job Type: Full-time, Temporary (15 months)

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Telecommuting is possible)

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products and services to meet member/client needs
• Analyzing market needs and implementing marketing strategies
• Leading complex projects and initiatives that impact the entire organization
• Serving as an expert advisor and subject matter expert for senior management
• Representing Desjardins before senior management committees and external partners

ASSUMPTION: This role requires a high level of expertise and experience in marketing, with a focus on strategic planning and project management.

📋 Key Responsibilities

✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization

✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives

✅ Develop and update policies, standards, models, and programs to support unit’s strategic projects and initiatives

✅ Identify, analyze, diagnose, and address major issues. Recommend market development strategies, tactics, and business solutions to decision-making bodies

✅ Represent unit before senior management committees and decision-making bodies

✅ Represent and negotiate on behalf of Desjardins and enter the organization into agreements with external partners and organizations

ASSUMPTION: This role involves a high degree of autonomy and requires strong interpersonal skills, strategic thinking, and the ability to manage complex projects.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of eight years of relevant experience

Required Skills:

• Marketing strategy development and implementation
• Market analysis and research
• Project management and leadership
• Stakeholder engagement and management
• Interpersonal savvy and communication skills
• Strategic planning and problem-solving
• French language proficiency (required)

Preferred Skills:

• Experience in the financial services industry
• Knowledge of the Desjardins Group and its products/services

ASSUMPTION: While a Bachelor's degree is required, other combinations of qualifications and relevant experience may be considered.

💰 Compensation & Benefits

Salary Range: CAD 100,000 - CAD 140,000 per year (Estimated based on industry standards for a senior marketing role in Canada)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time (37.5 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Canada. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Desjardins is the largest cooperative financial group in North America and one of the largest employers in Quebec.

Company Size: 10,001+ employees. As a large organization, Desjardins offers numerous opportunities for career growth and development.

Founded: 1900. Desjardins has a long history and a strong reputation in the Canadian financial services industry.

Company Description:

• Desjardins Group offers a full range of financial products and services to individuals and businesses
• It operates through various subsidiaries and has a extensive distribution network, online platforms, and mobile applications
• Desjardins is committed to equity, diversity, and inclusion, and offers accommodations throughout the recruitment process

Company Specialties:

• Retail banking
• Wealth management
• Insurance
• Investment services

Company Website: desjardins.com

ASSUMPTION: Desjardins is a large, established organization with a strong brand and a commitment to its members and employees.

📊 Role Analysis

Career Level: Senior. This role is part of the Marketing job family and reports directly to the Director of Marketing.

Reporting Structure: This role does not have direct reports but may supervise or mentor junior team members.

Work Arrangement: On-site, with flexible work arrangements available. Desjardins offers a hybrid work model for many of its positions.

Growth Opportunities:

• Potential advancement to a director or executive role within the marketing department
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business
• Access to professional development and training programs

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office. Desjardins' headquarters are located in Lévis, Quebec, with additional offices across Canada.

Office Location(s): Complexe Desjardins, Montréal

Geographic Context:

• Montréal is the second-largest city in Canada and the cultural and economic hub of Quebec
• The Complexe Desjardins is a mixed-use complex located in downtown Montréal, offering easy access to public transportation and various amenities
• Montréal has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Standard office hours, with flexibility for remote work

ASSUMPTION: The work environment is dynamic and collaborative, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interviews with hiring manager and/or team members
• Final interview with director or executive-level manager

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Project management and leadership skills
• Interpersonal skills and cultural fit
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Provide specific examples of your marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of Desjardins and its products/services in your application materials

ATS Keywords: Marketing strategy, market analysis, project management, stakeholder engagement, strategic planning, French language

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the department.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the department and the project.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Cooperation

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and accountable
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you demonstrate member-centricity in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you approach problem-solving and decision-making in a team setting?

ASSUMPTION: Desjardins values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with stakeholders across different departments and locations
• Adapting to a large, complex organization with a diverse range of products and services
• Balancing the needs of members, clients, and the business

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on project leadership and stakeholder engagement
• In the banking industry, marketing roles often focus on customer acquisition, retention, and cross-selling
• Career paths in marketing may include advancement to director or executive-level positions, as well as opportunities to specialize in specific areas (e.g., digital marketing, product marketing)

ASSUMPTION: This role offers a unique blend of strategic planning, project management, and stakeholder engagement, with a focus on driving business results.

📝 Sample Projects

• Developing and implementing a marketing campaign to promote a new product or service
• Conducting market research to identify trends and opportunities in the financial services industry
• Leading a cross-functional team to develop and launch a new marketing initiative

ASSUMPTION: These projects are intended to provide examples of the types of initiatives a senior marketing advisor might work on at Desjardins.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the organization?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does Desjardins support the professional development and growth of its marketing employees?
• What is the expected timeline for this role, and are there opportunities for extension or permanent placement?
• How does this role collaborate with other departments and teams within Desjardins?

ASSUMPTION: These questions are designed to help you better understand the role, the department, and the organization, and to demonstrate your interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of your marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of Desjardins and its products/services in your application materials
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.