📌 Core Information
🔹 Job Title: Senior Advisor, Marketing
🔹 Company: Desjardins
🔹 Location: Montréal, Lévis
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Telework available)
🚀 Job Overview
Key aspects of this role include:
- Developing and updating products/services to meet member/client needs
- Analyzing market needs and implementing marketing strategies
- Leading complex projects and initiatives that impact the entire organization
- Serving as an expert advisor and coach to senior management
- Representing Desjardins in negotiations and agreements with external partners
ASSUMPTION: This role requires a high level of strategic thinking, market analysis, and stakeholder engagement. It involves complex problem-solving and influencing senior management decisions.
📋 Key Responsibilities
✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization
✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives
✅ Develop and update policies, standards, models, and programs to support your unit’s strategic projects and initiatives
✅ Identify, analyze, diagnose, and address major issues. Recommend market development strategies, tactics, and business solutions to decision-making bodies
✅ Represent your unit before senior management committees and decision-making bodies
✅ Represent and negotiate on behalf of Desjardins and enter the organization into agreements with external partners and organizations
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and negotiation skills.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: A minimum of eight years of relevant experience
Required Skills:
- Interpersonal Savvy
- Nimble Learning
- Strategic Mindset
- Market Analysis
- Project Management
- Stakeholder Engagement
- Policy Development
- Business Development
- Negotiation
- Coaching
- Feasibility Studies
- Strategic Planning
- Complex Problem Solving
- Product Development
- Service Marketing
- Team Leadership
Preferred Skills:
- Bilingualism (French and English)
- Experience in the financial services industry
ASSUMPTION: Given the strategic nature of this role, candidates with relevant experience and a strong track record in marketing are preferred.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a senior marketing role in Canada)
Benefits:
- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Defined benefit pension plan
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses and telework equipment
Working Hours: 35-40 hours per week, with flexible hours and telework options available
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Canada. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Desjardins is a leading cooperative financial group in North America, offering a full range of financial products and services to individuals and businesses. It operates in the banking and financial services sector.
Company Size: Desjardins is one of the largest employers in Canada, with over 42,000 employees. This size offers opportunities for career growth and diverse experiences.
Founded: Desjardins was founded in 1900 and has since grown to become a major player in the Canadian financial landscape.
Company Description:
- Desjardins is a cooperative financial group that prioritizes member and client needs
- It offers a wide range of financial products and services, including banking, investments, insurance, and wealth management
- Desjardins is committed to equity, diversity, and inclusion, fostering a positive work environment for all
Company Specialties:
- Retail banking
- Business banking
- Investment services
- Insurance
- Wealth management
Company Website: www.desjardins.com
ASSUMPTION: Desjardins' cooperative structure and focus on member and client needs set it apart from other financial institutions.
📊 Role Analysis
Career Level: This role is at the senior level, requiring extensive experience and expertise in marketing.
Reporting Structure: The Senior Advisor, Marketing reports directly to the Vice-President, Marketing.
Work Arrangement: This role is primarily on-site, with flexible hours and telework options available.
Growth Opportunities:
- Progression to a director or vice-president role within marketing
- Expansion into other areas of the business, such as business development or strategy
- Opportunities to lead cross-functional projects and initiatives
ASSUMPTION: Given Desjardins' size and diversity, there are numerous growth opportunities for motivated and talented individuals.
🌍 Location & Work Environment
Office Type: Desjardins' offices are modern and collaborative, with open-concept workspaces and dedicated meeting areas.
Office Location(s): Montréal and Lévis
Geographic Context:
- Montréal is a vibrant, multicultural city with a rich history and a thriving arts and culture scene
- Lévis is a suburban city across the St. Lawrence River from Québec City, offering a more relaxed pace of life
- Both locations offer easy access to public transportation and numerous amenities
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 4:00 PM. Employees are expected to work a minimum of 35 hours per week.
ASSUMPTION: The work environment at Desjardins is collaborative and inclusive, with a strong focus on teamwork and mutual support.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or video interview with the hiring team
- Case study or presentation (if applicable)
- Final interview with the Vice-President, Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving
- Market analysis and understanding of Desjardins' products and services
- Communication and presentation skills
- Leadership and teamwork
- Cultural fit and alignment with Desjardins' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities
- Research Desjardins' products, services, and market position to demonstrate your understanding of the business
ATS Keywords: Marketing strategy, market analysis, product development, stakeholder engagement, policy development, business development, negotiation, coaching, feasibility studies, strategic planning, complex problem-solving, project management
ASSUMPTION: Desjardins uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and initiatives the Senior Advisor, Marketing is working on.
👔 Cultural Fit Considerations
Company Values:
- Member-centricity
- Integrity
- Expertise
- Innovation
- Cooperation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Analytical and strategic
Self-Assessment Questions:
- How do you demonstrate member-centricity in your approach to marketing?
- Can you provide an example of a time when you had to adapt to a significant change in the market or business environment?
- How do you balance the need for innovation with the requirement to deliver results?
ASSUMPTION: Desjardins values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
- Candidates may face competition from other experienced marketing professionals for this senior role
- The role may involve working with stakeholders at various levels of the organization, requiring strong communication and influencing skills
- The financial services industry is subject to regulatory changes and market fluctuations, which may impact the role and its priorities
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth and impact it offers.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position requires a higher level of strategic thinking and influence, with less day-to-day tactical execution
- In the financial services industry, marketing roles often focus on customer acquisition and retention, as well as brand management and product development
- This role offers the opportunity to work on complex, strategic initiatives that have a significant impact on the organization, providing a higher level of challenge and responsibility than many other marketing roles
ASSUMPTION: Candidates with experience in similar senior marketing roles in the financial services industry may find this position particularly appealing.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new product launch
- Conducting a market analysis to identify opportunities for business growth
- Leading a cross-functional team to develop and execute a marketing campaign for an existing product
ASSUMPTION: The specific projects the Senior Advisor, Marketing works on will vary depending on the organization's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge facing Desjardins in the next 12-24 months, and how this role will address it?
- How does Desjardins support the professional development of its marketing employees?
- Can you provide an example of a time when a marketing initiative at Desjardins had a significant impact on the business?
- How does Desjardins measure the success of its marketing efforts, and how will this role contribute to those metrics?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within Desjardins?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your understanding of Desjardins' business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities
- Research Desjardins' products, services, and market position to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
