📌 Core Information
🔹 Job Title: Senior Advisor, Marketing
🔹 Company: Desjardins
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-Time, Temporary (12 months)
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site (Telecommuting not required)
🚀 Job Overview
Key aspects of this role include:
- Developing and updating the organization’s products and services to meet member/client needs
- Leading specialized development projects, initiatives, and activities that significantly impact the entire organization
- Advising clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives
- Serving as a specialist advisor and subject matter expert, as well as resource person and coach for decision-making bodies
ASSUMPTION: This role requires a high level of expertise and experience in marketing, with a focus on strategic planning and project management. It involves frequent interaction with stakeholders and requires strong interpersonal skills.
📋 Key Responsibilities
✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization
✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives
✅ Develop and update policies, standards, models, and programs to support your unit’s strategic projects and initiatives
✅ Identify, analyze, and diagnose major issues. Recommend market development strategies and tactics to decision-making bodies
✅ Represent your unit before decision-making bodies
✅ Represent Desjardins’s position when making agreements with external partners and organizations
ASSUMPTION: This role involves a high degree of autonomy and requires strong decision-making skills. It also requires the ability to work effectively with various stakeholders and to manage complex projects.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: A minimum of six years of relevant experience
Required Skills:
- Expertise in marketing strategy and market analysis
- Proven experience in project management and stakeholder engagement
- Strong policy development and strategic planning skills
- Ability to analyze complex issues and recommend strategic solutions
- Excellent communication and interpersonal skills
Preferred Skills:
- Bilingualism (French and English)
- Experience in the financial services industry
- Certification in marketing or a related field
ASSUMPTION: Given the temporary nature of this role, candidates with relevant experience in a similar role may be considered even if they do not meet the minimum education requirement.
💰 Compensation & Benefits
Salary Range: CAD 85,000 - CAD 110,000 per year (Based on industry standards for a Senior Marketing Advisor role in Montreal)
Benefits:
- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Defined benefit pension plan
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses and telework equipment
Working Hours: Full-time, typically 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Montreal. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Desjardins is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world. It offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada.
Company Size: Desjardins has over 10,000 employees and is one of the largest employers in Quebec. This size offers opportunities for career growth and development within the organization.
Founded: Desjardins was founded in 1900 and has since grown to become a major player in the Canadian financial services industry.
Company Description:
- Desjardins is a mutualist financial cooperative that offers a full range of financial products and services to its members and clients.
- It is committed to equity, diversity, and inclusion, and provides a positive work environment for all employees.
- Desjardins is known for its strong commitment to community involvement and sustainable development.
Company Specialties:
- Retail banking
- Wealth management
- Insurance
- Investment services
Company Website: www.desjardins.com
ASSUMPTION: Desjardins' size and diversity of services offer candidates a wide range of career opportunities and the chance to work on various projects.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing.
Reporting Structure: The Senior Advisor, Marketing reports directly to the Director of Marketing.
Work Arrangement: This role is on-site, with the possibility of occasional telecommuting.
Growth Opportunities:
- Progression to a management role within the marketing department
- Opportunities to work on high-impact projects that can significantly influence the organization's strategic direction
- Potential to gain experience in a large, complex organization and develop a broad range of skills
ASSUMPTION: Given the temporary nature of this role, there may be limited opportunities for career progression within Desjardins. However, the experience gained in this role could be valuable for future career advancement.
🌍 Location & Work Environment
Office Type: Desjardins' headquarters is located in Lévis, Quebec, with additional offices in Montreal and other major cities across Canada.
Office Location(s): 1, Complexe Desjardins, Montreal
Geographic Context:
- Montreal is the second-largest city in Canada and the largest city in the province of Quebec.
- The city is known for its vibrant cultural scene, including festivals, museums, and historical sites.
- Montreal offers a high quality of life, with a wide range of housing options, excellent healthcare, and a strong education system.
Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate the needs of the role and the team.
ASSUMPTION: The work environment at Desjardins is collaborative and inclusive, with a strong focus on teamwork and mutual support.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Project management skills and ability to manage complex projects
- Interpersonal skills and ability to work effectively with stakeholders
- Problem-solving skills and ability to analyze complex issues
Application Tips:
- Highlight your relevant experience and achievements in marketing strategy and project management.
- Tailor your resume and cover letter to emphasize your fit with the required qualifications and Desjardins' company culture.
- Prepare examples of your problem-solving skills and ability to manage complex projects.
ATS Keywords: Marketing Strategy, Market Analysis, Project Management, Stakeholder Engagement, Policy Development, Strategic Planning, Complex Problem Solving, Decision Making, Client Advisory, Resource Management
ASSUMPTION: The application process at Desjardins is competitive, and candidates are encouraged to highlight their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Data analysis tools (e.g., Excel, SQL, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Member-centricity
- Integrity
- Expertise
- Innovation
- Cooperation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to manage multiple priorities and deadlines
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of success in marketing strategy and project management?
- Are you able to work effectively with a wide range of stakeholders and manage complex projects?
- Do you share Desjardins' commitment to member-centricity, integrity, expertise, innovation, and cooperation?
ASSUMPTION: Desjardins values diversity and inclusion and is committed to creating a positive work environment for all employees. Candidates who share these values and are able to work effectively in a collaborative environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- The temporary nature of this role may limit opportunities for career progression within Desjardins.
- The role requires a high degree of autonomy and the ability to manage complex projects, which can be challenging at times.
- The work environment can be fast-paced and demanding, with tight deadlines and multiple priorities.
- The role may require occasional travel to other Desjardins offices or client sites.
ASSUMPTION: Candidates who are able to manage their time effectively, prioritize their workload, and work well under pressure are likely to be successful in this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Strategist role in other organizations, but with a focus on advising and supporting decision-making bodies.
- The role requires a high degree of expertise and experience in marketing, but may not require the same level of management experience as a Marketing Director or Vice President of Marketing role.
- Career progression in this role may involve moving into a management role within the marketing department or taking on a more strategic or advisory role within the organization.
ASSUMPTION: Candidates who are interested in a career in marketing strategy and project management, but who may not be interested in management roles, are likely to be a good fit for this role.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new product or service offering
- Managing a complex marketing project with multiple stakeholders and tight deadlines
- Conducting market research and analysis to inform strategic decision-making
ASSUMPTION: The specific projects that the Senior Advisor, Marketing may work on will vary depending on the needs of the organization and the priorities of the marketing department.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization's marketing strategy?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does Desjardins support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Desjardins measure the success of its marketing initiatives, and how will my performance be evaluated in this role?
ASSUMPTION: Candidates are encouraged to ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing strategy and project management.
- Prepare examples of your problem-solving skills and ability to manage complex projects.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
