Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Lévis (Telecommuting)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products and services to meet member/client needs
• Analyzing market needs and implementing product and service marketing strategies
• Leading planning and development projects, feasibility studies, and strategic interventions
• Serving as a specialist advisor and subject matter expert
• Collaborating with stakeholders across various fields

ASSUMPTION: This role requires a strategic mindset, strong interpersonal skills, and extensive knowledge of marketing strategies and trends.

📋 Key Responsibilities

✅ Lead specialized development projects and initiatives that significantly impact the organization

✅ Advise clients and partners on strategic marketing projects and initiatives

✅ Develop and update policies, standards, models, and programs to support strategic projects and initiatives

✅ Identify, analyze, and diagnose major issues and recommend market development strategies and tactics to decision-making bodies

✅ Represent Desjardins’s position when making agreements with external partners and organizations

ASSUMPTION: This role involves complex problem-solving, strategic planning, and effective communication with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of six years of relevant experience

Required Skills:

• Interpersonal Savvy
• Strategic Mindset
• Market Analysis
• Project Management
• Stakeholder Engagement
• Policy Development
• Strategic Planning
• Coaching
• Feasibility Studies
• Product Development
• Service Marketing
• Complex Problem Solving
• Communication
• Decision Making
• Innovation
• Team Leadership

Preferred Skills:

• Bilingualism (French and English)
• Experience in the financial industry

ASSUMPTION: Given the strategic nature of the role, candidates with a proven track record in marketing strategy and project management are likely to be successful.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Estimated based on industry standards for a senior marketing role in Canada)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time (37.5 hours/week), with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees (Large enterprise)

Founded: 1900 (As a mutual insurance company, Desjardins has a long history and has evolved into a comprehensive financial services group)

Company Description:

• Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world
• Offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada
• Ranked among the world's strongest banks and has some of the highest capital ratios and credit ratings in the industry

Company Specialties:

• Services financiers

Company Website: www.desjardins.com

ASSUMPTION: Desjardins is a well-established financial institution with a strong reputation for stability and reliability.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Director of Marketing Strategies and Innovation

Work Arrangement: Hybrid (2 days on-site per week, with flexible remote work options)

Growth Opportunities:

• Potential to move into a management or leadership role within the marketing department
• Opportunities to work on high-impact projects and initiatives
• Access to professional development and training programs

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a focus on employee well-being

Office Location(s): 450, boul. de Maisonneuve Ouest, Montréal, QC H2M 4M8 (with the option to work remotely)

Geographic Context:

• Montréal is a vibrant, multicultural city with a rich history and a thriving arts and culture scene
• Lévis is a suburban city located across the St. Lawrence River from Québec City, offering a mix of urban and rural living
• Both locations offer easy access to public transportation and numerous amenities

Work Schedule: Flexible, with core hours between 9:00 AM and 4:00 PM

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance and the opportunity to enjoy the best of both urban and suburban living.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and a panel of team members
• Final interview with the Director of Marketing Strategies and Innovation

Key Assessment Areas:

• Strategic thinking and problem-solving
• Communication and presentation skills
• Interpersonal skills and teamwork
• Knowledge of marketing strategies and trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your strategic marketing projects and initiatives
• Research Desjardins and be prepared to discuss how your values align with the company's

ATS Keywords: Marketing strategy, product development, service marketing, stakeholder engagement, project management, policy development, strategic planning, coaching, feasibility studies, complex problem-solving, communication, decision-making, innovation, team leadership

ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, communication skills, and cultural fit within the marketing department and the broader organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
• Collaboration and communication platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The required tools and technologies are standard for marketing professionals and can be learned or adapted to quickly.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate member-centricity in your work?
• Can you provide an example of a time when you had to adapt to significant change in your role or organization?
• How do you approach collaboration and teamwork in a remote or hybrid work environment?

ASSUMPTION: Desjardins values candidates who are passionate about serving members, committed to continuous learning and improvement, and able to work effectively in a collaborative, hybrid environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders and balancing their competing interests
• Adapting to changes in the market and regulatory environment
• Maintaining work-life balance in a hybrid work arrangement

ASSUMPTION: Successful candidates will be able to manage their time effectively, communicate clearly and persuasively, and adapt to change in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other senior marketing roles, this position requires a strong strategic mindset and the ability to lead complex, innovative projects
• Desjardins offers a competitive salary and benefits package, as well as opportunities for career growth and development
• This role offers a unique opportunity to work in a large, stable financial institution with a strong commitment to member-centricity and innovation

ASSUMPTION: This role offers a unique combination of strategic challenge, organizational stability, and opportunities for career growth and development.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new financial product
• Conducting a feasibility study for a strategic partnership with a technology company
• Leading a team to develop and launch a marketing campaign for a major organizational initiative

ASSUMPTION: These sample projects reflect the strategic, innovative, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing department's structure and how this role fits within it?
• How does Desjardins support the professional development and growth of its marketing employees?
• Can you provide an example of a recent marketing initiative that required significant strategic planning and execution?
• How does Desjardins approach innovation and staying competitive in the financial services industry?
• What is the expected timeline for this role's priorities and deliverables?

ASSUMPTION: These questions will help candidates better understand the role, the department, and the organization, and demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in strategic marketing, project management, and stakeholder engagement
• Prepare examples of your strategic marketing projects and initiatives
• Research Desjardins and be prepared to discuss how your values align with the company's
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.