Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Lévis

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Montréal, Lévis) with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products and services to meet member/client needs
• Implementing marketing strategies to support business development
• Leading specialized development projects and initiatives
• Providing expert advice and coaching to senior management and decision-making bodies
• Representing Desjardins and negotiating agreements with external partners

ASSUMPTION: This role requires a high level of strategic thinking, market analysis, and stakeholder management. It involves complex projects and initiatives that significantly impact the organization.

📋 Key Responsibilities

✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization

✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives

✅ Develop and update policies, standards, models, and programs to support unit’s strategic projects and initiatives

✅ Identify, analyze, diagnose, and address major issues. Recommend market development strategies, tactics, and business solutions to decision-making bodies

✅ Represent unit before senior management committees and decision-making bodies

✅ Represent and negotiate on behalf of Desjardins and enter the organization into agreements with external partners and organizations

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, influencing, and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of eight years of relevant experience

Required Skills:

• Action oriented
• Customer focus
• Interpersonal savvy
• Nimble learning
• Strategic mindset

Preferred Skills:

• Bilingualism (French and English)
• Experience in the financial services industry

ASSUMPTION: Given the complexity of the role, a strong educational background and extensive relevant experience are crucial. Bilingualism is highly preferred due to the nature of Desjardins' operations in Quebec.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 CAD per year (Estimated based on industry standards for a senior marketing role in Montreal)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time, typically 37.5 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market data for similar roles in Montreal. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Desjardins is the largest cooperative financial group in North America and the sixth largest in the world, with assets of $470.9 billion as at December 31, 2024. It offers a full range of products and services to individuals and businesses through its extensive distribution network, its online platforms, and its subsidiaries across Canada.

Company Size: Desjardins has over 42,000 employees, making it a large organization with significant resources and opportunities for growth.

Founded: Desjardins was founded in 1900 and is celebrating its 125th anniversary in 2025.

Company Description:

• Desjardins Group is a mutualistic financial cooperative with a strong commitment to its members and communities
• It offers a wide range of financial products and services, including banking, insurance, wealth management, and investment services
• Desjardins is known for its strong capital ratios and high credit ratings, making it one of the world's strongest banks

Company Specialties:

• Retail banking
• Business banking
• Insurance
• Wealth management
• Investment services

Company Website: http://www.desjardins.com/fr/bienvenue.jsp

ASSUMPTION: Desjardins' large size and extensive product offerings provide ample opportunities for career growth and development. Its cooperative structure ensures a strong focus on member and community needs.

📊 Role Analysis

Career Level: Senior Advisor roles typically fall within the mid to senior career level, with significant responsibility and influence.

Reporting Structure: This role reports directly to the Vice-President, Marketing and is part of the Marketing department.

Work Arrangement: This role is offered as a hybrid position, with a combination of on-site and remote work.

Growth Opportunities:

• Progression to a Vice-President or Director role within the Marketing department
• Expansion into other areas of the business, such as business development or strategic planning
• Opportunities to lead cross-functional projects and initiatives

ASSUMPTION: Given the senior nature of this role and Desjardins' large size, there are significant opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Desjardins' head office is located in Lévis, with a significant presence in Montreal. The office environment is modern and collaborative, with a strong focus on technology and innovation.

Office Location(s): 1 Complexe Desjardins, Montreal, QC H2X (Main office), 100, rue des Commandeurs, Lévis, Québec G6V 7N5 (Headquarters)

Geographic Context:

• Montreal is a multicultural city with a vibrant arts and culture scene, known for its festivals and events
• Lévis is a city located across the St. Lawrence River from Quebec City, offering a high quality of life with a lower cost of living than Montreal
• Both locations offer easy access to public transportation and a variety of amenities

Work Schedule: The work schedule for this hybrid role is typically Monday to Friday, 8:30 AM to 4:30 PM, with flexibility for remote work.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The locations offer a high quality of life and easy access to amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with hiring manager
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving
• Market analysis and understanding of member/client needs
• Stakeholder management and communication skills
• Leadership and influencing abilities

Application Tips:

• Highlight relevant experience and achievements in marketing strategy and project leadership
• Tailor your resume and cover letter to emphasize your fit with Desjardins' cooperative values and the specific requirements of the role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills

ATS Keywords: Marketing strategy, product development, business development, stakeholder management, project leadership, market analysis, Desjardins, senior advisor

ASSUMPTION: Desjardins' application process is competitive and thorough, with a strong focus on assessing candidates' strategic thinking, leadership, and communication skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM tools (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management professionals. Proficiency in these tools is expected.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Cooperation

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and action-oriented
• Strong communication and influencing skills

Self-Assessment Questions:

• How do you demonstrate member-centricity in your work?
• Can you provide an example of a time when you had to influence stakeholders to achieve a strategic goal?
• How do you stay up-to-date with industry trends and market developments?

ASSUMPTION: Desjardins' cooperative values and culture emphasize member-centricity, integrity, and collaboration. Candidates should be able to demonstrate a strong fit with these values and a collaborative work style.

⚠️ Potential Challenges

• Managing multiple complex projects and initiatives simultaneously
• Navigating a large organization with a matrix reporting structure
• Balancing the demands of on-site and remote work in a hybrid role
• Adapting to changes in market conditions and member/client needs

ASSUMPTION: This role presents significant challenges, including managing complex projects, navigating a large organization, and balancing on-site and remote work. Successful candidates will be able to demonstrate strong project management, stakeholder management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike other senior marketing roles, this position requires a strong focus on product development and strategic market analysis
• Desjardins' cooperative structure and member-centric culture differentiate it from other financial institutions
• Career progression in this role may involve expanding into other areas of the business, such as business development or strategic planning

ASSUMPTION: This role is unique in its focus on product development and strategic market analysis within a cooperative financial institution. Career progression may involve expanding into other areas of the business.

📝 Sample Projects

• Developing and implementing a new marketing strategy for a recently launched product
• Conducting a comprehensive market analysis to identify new opportunities for business growth
• Leading a cross-functional team to develop and execute a major marketing campaign

ASSUMPTION: These sample projects reflect the strategic and complex nature of the role, requiring strong market analysis, project leadership, and stakeholder management skills.

❓ Key Questions to Ask During Interview

• How does this role contribute to Desjardins' overall business strategy?
• Can you describe the team structure and dynamics within the Marketing department?
• How does Desjardins support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Desjardins measure the success of its marketing initiatives?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, team dynamics, professional development opportunities, onboarding, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and fit with Desjardins' values and the specific requirements of the role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.