📌 Core Information
🔹 Job Title: Senior Advisor, Marketing
🔹 Company: Desjardins
🔹 Location: Montréal, Lévis
🔹 Job Type: Full-Time, Temporary (9 months)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (Montréal, Lévis)
🚀 Job Overview
Key aspects of this role include:
- Developing and updating products/services to meet member/client needs
- Analyzing market needs and implementing product/service marketing strategies
- Leading complex projects and initiatives that impact the entire organization
- Serving as a specialist advisor and subject matter expert
- Representing Desjardins's position in agreements with external partners
ASSUMPTION: This role requires a high level of expertise and strategic thinking, with a focus on driving business development through effective marketing strategies.
📋 Key Responsibilities
✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization
✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives
✅ Develop and update policies, standards, models, and programs to support your unit’s strategic projects and initiatives
✅ Identify, analyze, and diagnose major issues. Recommend market development strategies and tactics to decision-making bodies
✅ Represent your unit before decision-making bodies and represent Desjardins’s position when making agreements with external partners and organizations
ASSUMPTION: This role involves frequent interaction with stakeholders, requiring strong interpersonal savvy and excellent communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: A minimum of six years of relevant experience
Required Skills:
- Interpersonal Savvy
- Strategic Mindset
- Market Analysis
- Project Management
- Stakeholder Engagement
- Policy Development
- Coaching
- Advisory Skills
Preferred Skills:
- Bilingualism (French and English)
- Experience in the financial industry
ASSUMPTION: While not explicitly stated, experience in the financial industry and bilingualism would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Senior Marketing Advisor role in Canada)
Benefits:
- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Defined benefit pension plan
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses and telework equipment
Working Hours: 35-40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Canada. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1900 (as a federation of credit unions)
Company Description:
- Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world
- Offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada
- Ranked among the world's strongest banks with high capital ratios and credit ratings
Company Specialties:
Company Website: www.desjardins.com
ASSUMPTION: Desjardins is a well-established financial institution with a strong reputation for stability and reliability.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Director of Marketing and may have supervisory responsibilities for junior marketing advisors
Work Arrangement: Hybrid (Montréal, Lévis) with flexible work arrangements
Growth Opportunities:
- Potential advancement to a Director or Manager role within the Marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to develop expertise in a specific area of marketing or product development
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Montréal and Lévis
Office Location(s): 1 Complexe Desjardins, Montreal, QC H2X and 100, rue des Commandeurs, Lévis, Québec G6V 7N5
Geographic Context:
- Montréal: A vibrant, multicultural city with a rich history and a thriving arts scene
- Lévis: A picturesque city across the St. Lawrence River from Québec City, offering a mix of urban and rural living
Work Schedule: Monday to Friday, 8:30 AM to 4:30 PM, with flexible hours and remote work options
ASSUMPTION: The work environment at Desjardins is collaborative and inclusive, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Marketing expertise and industry knowledge
- Cultural fit and alignment with Desjardins' values
Application Tips:
- Highlight your relevant experience and accomplishments in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Desjardins' values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
ATS Keywords: Marketing strategy, product development, market analysis, stakeholder engagement, policy development, coaching, advisory skills
ASSUMPTION: The interview process at Desjardins is thorough and designed to assess the candidate's fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and initiatives the candidate is working on.
👔 Cultural Fit Considerations
Company Values:
- Member-centricity
- Integrity
- Expertise
- Innovation
- Cooperation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong commitment to member-centricity and putting clients first?
- Are you comfortable working in a collaborative, team-based environment?
- Do you have a growth mindset and a willingness to adapt to change?
ASSUMPTION: Desjardins values candidates who are aligned with their member-centric culture and demonstrate a strong work ethic and commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse stakeholders and navigating complex organizational dynamics
- Adapting to changes in the market and responding to emerging trends
- Balancing work-life demands in a hybrid work environment
ASSUMPTION: These challenges are common to senior marketing roles and can be managed effectively with strong organizational skills, strategic thinking, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on strategic thinking and policy development
- In the financial industry, this role may require a deeper understanding of regulatory requirements and compliance issues
- Career progression may involve moving into a management or director role within the Marketing department or transitioning to a related field, such as Product Management or Business Development
ASSUMPTION: This role offers a unique blend of strategic, operational, and advisory responsibilities, making it an attractive opportunity for experienced marketing professionals looking to advance their careers.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for a new product launch
- Conducting a market analysis to identify opportunities for expanding Desjardins' service offerings
- Leading a cross-functional team to develop and execute a marketing campaign to increase brand awareness
ASSUMPTION: These sample projects illustrate the range of responsibilities and the strategic nature of the role, highlighting the opportunity for candidates to make a significant impact on the organization.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Desjardins support the professional development and growth of its employees?
- What are the most significant challenges facing the Marketing department in the next 1-2 years, and how can this role help address them?
- How does Desjardins approach innovation and staying competitive in the market?
- What is the expected timeline for onboarding and training for this role?
ASSUMPTION: These questions are designed to provide insight into the organization's culture, priorities, and expectations for the role, helping candidates make an informed decision about their fit with the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and accomplishments in marketing, strategic thinking, and project management
- Write a cover letter that demonstrates your understanding of the role and your alignment with Desjardins' values
- Prepare for interview questions that focus on your problem-solving skills, strategic mindset, and cultural fit
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
