Senior Advisor, Marketing & Communication Planning

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing & Communication Planning

🔹 Company: Desjardins

🔹 Location: 1, Complexe Desjardins, Montréal, Lévis, Toronto

🔹 Job Type: Full-Time, Temporary (12 months)

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: Hybrid (TELECOMMUTE)

🚀 Job Overview

Key aspects of this role include:

• Developing measurable marketing and communication plans
• Implementing integrated strategic marketing and communications plans
• Analyzing marketing programs and making recommendations for increased effectiveness
• Leading marketing communication planning initiatives with significant impacts on the organization
• Advising clients and partners on strategic initiatives from start to finish

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and experience in marketing and communication planning. It is expected that the candidate will have a deep understanding of the organization and La Personnelle line of business.

📋 Key Responsibilities

✅ Contribute to the planning and design of marketing and content strategy, as well as its production and execution.

✅ Manage the development, production, and distribution of promotional and related materials.

✅ Analyze marketing and communication programs and make recommendations to adjust strategy and tactics for increased effectiveness.

✅ Lead marketing communication planning, initiatives, and activities that have significant impacts on the organization.

✅ Advise clients and partners to help them ensure the positioning, planning, development, execution, and follow-up of strategic initiatives from start to finish.

✅ Identify important issues, analyze them, find solutions, and make recommendations to decision-making bodies.

✅ Represent your unit before decision-making bodies.

ASSUMPTION: This role involves a high degree of coordination and interaction with stakeholders, requiring strong interpersonal savvy.

🎯 Required Qualifications

Education: Bachelor's degree in an appropriate discipline.

Experience: A minimum of six years of relevant experience.

Required Skills:

• Marketing strategy
• Communication planning
• Stakeholder engagement
• Brand awareness
• Interpersonal skills
• Analytical skills
• Bilingual communication (French and English)
• Marketing automation
• Content strategy
• Campaign management
• Problem-solving
• Decision-making
• Coaching
• Strategic mindset
• Collaboration
• Execution

Preferred Skills:

• Experience in a similar role
• Knowledge of the financial industry

ASSUMPTION: Other combinations of training and relevant experience may be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this position is CAD 80,000 - CAD 120,000 per year, based on experience and qualifications. This is an estimate based on industry standards for a senior advisor role in marketing and communication planning in Canada.

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: The standard workweek is 35 hours, with flexible hours and the possibility of working remotely.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Desjardins is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, with assets of CAD 435.8 billion as of March 31, 2024. It offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada.

Company Size: Desjardins has 10,001+ employees, making it a large organization with extensive resources and opportunities for growth.

Founded: Desjardins was founded in 1900 and has since grown to become one of the most prominent financial institutions in Canada.

Company Description:

• Desjardins Group is a mutualistic financial cooperative that offers a full range of financial products and services to its members and clients.
• It is committed to equity, diversity, and inclusion, providing a positive workplace for all.
• Desjardins has been named one of Canada's Best Employers by Forbes magazine and by Mediacorp.

Company Specialties:

• Services financiers

Company Website: http://www.desjardins.com/fr/bienvenue.jsp

ASSUMPTION: Desjardins is a well-established and respected financial institution with a strong commitment to its employees and members.

📊 Role Analysis

Career Level: This is a senior-level position that requires a high degree of expertise and experience in marketing and communication planning.

Reporting Structure: The Senior Advisor, Marketing & Communication Planning reports directly to the Director of Marketing and Communication Planning.

Work Arrangement: This is a hybrid position, with a combination of on-site and remote work.

Growth Opportunities:

• Progression to a management or leadership role within the marketing and communication department
• Expansion of responsibilities to include additional business lines or products
• Opportunities to work on high-impact projects with significant organizational impact

ASSUMPTION: This role offers significant opportunities for professional growth and development within a large and dynamic organization.

🌍 Location & Work Environment

Office Type: The primary office for this role is located at 1, Complexe Desjardins, Montréal, with additional offices in Lévis and Toronto.

Office Location(s): 1, Complexe Desjardins, Montréal, Lévis, Toronto

Geographic Context:

• Montréal is the second-largest city in Canada and the largest city in the province of Quebec.
• Lévis is a city located across the St. Lawrence River from Quebec City.
• Toronto is the capital city of the province of Ontario and the largest city in Canada.

Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours and the possibility of working remotely.

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Marketing and communication planning expertise
• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with Desjardins' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
• Research Desjardins and the marketing and communication department to demonstrate your understanding of the organization and its goals

ATS Keywords: Marketing strategy, communication planning, stakeholder engagement, brand awareness, interpersonal skills, analytical skills, bilingual communication, marketing automation, content strategy, campaign management, problem-solving, decision-making, coaching, strategic mindset, collaboration, execution

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Content management systems (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and communication industry.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Loyalty
• Expertise
• Innovation
• Teamwork

Work Style:

• Collaborative
• Dynamic
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful marketing and communication plans?
• Are you able to work effectively with a diverse range of stakeholders, including internal and external clients?
• Do you have strong communication and interpersonal skills, with the ability to influence and persuade others?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?

ASSUMPTION: Desjardins values candidates who are aligned with its member-centric culture and demonstrate a strong commitment to its values.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with tight deadlines and competing demands
• Navigating a large and complex organization
• Adapting to changes in the marketing and communication landscape

ASSUMPTION: This role presents significant challenges, but also offers opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Senior Communication Manager, but with a stronger focus on strategic planning and advisory services
• In the financial industry, this role is comparable to a Senior Marketing and Communication Specialist or Senior Marketing and Communication Strategist
• Career progression from this role could include management or leadership positions within the marketing and communication department, or related roles in other business lines

ASSUMPTION: This role is unique within Desjardins, but similar roles can be found in other financial institutions and marketing and communication agencies.

📝 Sample Projects

• Developing and implementing a comprehensive marketing and communication plan for a new product launch
• Conducting a marketing and communication audit to identify opportunities for improvement and optimization
• Managing a team to create and execute a high-impact campaign to raise brand awareness

ASSUMPTION: These sample projects are representative of the types of initiatives that the Senior Advisor, Marketing & Communication Planning might be involved in, but the specific projects will vary based on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role fit into the overall marketing and communication strategy for the organization?
• What are the key challenges facing the marketing and communication department, and how can this role help address them?
• What opportunities are there for professional growth and development within this role and the department?
• How does Desjardins support work-life balance for its employees?

ASSUMPTION: These questions are designed to provide insight into the role, the department, and the organization, as well as to demonstrate the candidate's interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
• Research Desjardins and the marketing and communication department to demonstrate your understanding of the organization and its goals
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.