Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Lévis

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Montréal, Lévis)

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products and services to meet member/client needs
• Analyzing market needs and implementing product/service marketing strategies
• Leading development projects, feasibility studies, and strategic interventions
• Serving as a specialist advisor and subject matter expert
• Representing Desjardins in agreements with external partners and organizations

ASSUMPTION: This role requires a strategic mindset, extensive market knowledge, and strong interpersonal skills to succeed in a complex, multifaceted environment.

📋 Key Responsibilities

✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization

✅ Advise clients and partners on positioning, planning, developing, executing, and monitoring strategic marketing projects and initiatives

✅ Develop and update policies, standards, models, and programs to support strategic projects and initiatives

✅ Identify, analyze, and diagnose major issues, and recommend market development strategies and tactics to decision-making bodies

✅ Represent Desjardins's position when making agreements with external partners and organizations

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, analytical, and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of six years of relevant experience

Required Skills:

• Interpersonal Savvy
• Strategic Mindset
• Market Analysis
• Project Management
• Stakeholder Engagement
• Policy Development
• Coaching
• Advisory Skills

Preferred Skills:

• Bilingualism (French and English)
• Experience in the financial services industry

ASSUMPTION: Given the strategic nature of this role, candidates with relevant experience and a proven track record in marketing are likely to be successful.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a senior marketing role in Montreal)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range is estimated based on market data for similar roles in the Montreal area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: 1900 (as a federation of credit unions)

Company Description:

• Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world
• Offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada
• Named one of Canada's Best Employers by Forbes magazine and Mediacorp

Company Specialties:

• Services financiers

Company Website: desjardins.com

ASSUMPTION: Desjardins is a well-established financial institution with a strong reputation for employee benefits and work-life balance.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: Hybrid (2-3 days per week in the office)

Growth Opportunities:

• Potential advancement to a director-level position within the marketing department
• Expansion of responsibilities based on performance and organizational needs

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (Montréal, Lévis)

Office Location(s): 1 Complexe Desjardins, Montreal, QC H2X, CA; 100, rue des Commandeurs, Lévis, Québec G6V 7N5, CA

Geographic Context:

• Montréal: A vibrant, multicultural city with a strong economy and a thriving financial sector
• Lévis: A city across the river from Quebec City, offering a more suburban work environment

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring manager and team members
• Final interview with the Director of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving
• Communication and interpersonal skills
• Market knowledge and industry expertise
• Project management and leadership skills

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Demonstrate your understanding of Desjardins' business and marketing strategies
• Prepare examples of your strategic marketing initiatives and their outcomes

ATS Keywords: Marketing strategy, product development, market analysis, stakeholder engagement, policy development, coaching, advisory skills

ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, market knowledge, and communication skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in relevant marketing and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Cooperation

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Innovative

Self-Assessment Questions:

• How do you demonstrate member-centricity in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you approach innovation and continuous learning in your professional development?

ASSUMPTION: Desjardins values employees who are committed to member-centricity, integrity, and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Navigating a large, complex organization with diverse stakeholders
• Adapting to a hybrid work environment and balancing remote work with in-office collaboration
• Keeping up with industry trends and market changes

ASSUMPTION: Successful candidates will be able to manage competing priorities, navigate complex organizational structures, and adapt to changing work environments.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Strategist position, but with a stronger focus on advisory and coaching aspects
• In the financial services industry, this role may have more regulatory and compliance considerations than marketing roles in other sectors
• Career progression may involve moving into a director-level position or specializing in a specific area of marketing

ASSUMPTION: This role offers a unique blend of strategic, advisory, and coaching responsibilities, with a focus on driving marketing initiatives within a large financial institution.

📝 Sample Projects

• Developing and implementing a new product launch strategy for a target market segment
• Conducting a market analysis to identify growth opportunities for an existing product line
• Leading a cross-functional team to develop and execute a marketing campaign to improve customer engagement and satisfaction

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role and the types of initiatives the successful candidate may be expected to lead.

❓ Key Questions to Ask During Interview

• How does this role support the overall marketing strategy for Desjardins?
• What are the key priorities for this role in the first 90 days?
• How does Desjardins support the professional development of its marketing employees?
• What is the typical career path for someone in this role?
• How does the hybrid work arrangement work in practice, and what support is available to make it successful?

ASSUMPTION: These questions will help the candidate better understand the role, the organization, and the work environment, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in marketing strategy, market analysis, and project management
• Prepare examples of your strategic marketing initiatives and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.