Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Lévis

🔹 Job Type: Full-Time, Temporary (9 months)

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: Hybrid (Montréal, Lévis)

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products and services to meet member/client needs
• Analyzing market needs and implementing product and service marketing strategies
• Leading complex projects and initiatives that impact the entire organization
• Serving as a specialist advisor and subject matter expert
• Representing Desjardins's position in external agreements

ASSUMPTION: This role requires a strategic mindset and strong interpersonal skills to coordinate with various stakeholders and lead complex projects.

📋 Key Responsibilities

✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization

✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives

✅ Develop and update policies, standards, models, and programs to support your unit’s strategic projects and initiatives

✅ Identify, analyze, and diagnose major issues. Recommend market development strategies and tactics to decision-making bodies

✅ Represent your unit before decision-making bodies and represent Desjardins’s position when making agreements with external partners and organizations

ASSUMPTION: This role involves frequent interaction with stakeholders, requiring excellent communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of six years of relevant experience

Required Skills:

• Interpersonal Savvy
• Strategic Mindset
• Market Analysis
• Project Management
• Stakeholder Engagement

Preferred Skills:

• Policy Development
• Coaching
• Feasibility Studies
• Product Development
• Service Marketing
• Business Development
• Complex Problem Solving
• Communication
• Team Leadership
• Client Advisory
• Innovation

ASSUMPTION: Given the strategic nature of the role, candidates with relevant experience and a strong educational background are likely to be successful.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Senior Marketing Advisor role in Canada)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time (37.5 hours/week), with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Canada. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Desjardins is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world.

Company Size: 10,001+ employees. As a large organization, Desjardins offers numerous opportunities for growth and collaboration.

Founded: 1900. Desjardins was founded by Alphonse Desjardins and has since grown into a major financial institution.

Company Description:

• Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada.
• Ranked among the world's strongest banks, Desjardins has strong capital ratios and credit ratings.
• Named one of Canada's Best Employers by Forbes magazine and by Mediacorp.

Company Specialties:

• Services financiers

Company Website: http://www.desjardins.com/fr/bienvenue.jsp

ASSUMPTION: Desjardins is a well-established financial institution with a strong reputation and extensive resources.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position with significant responsibilities and decision-making authority.

Reporting Structure: This role reports to the Director of Marketing and has no direct reports.

Work Arrangement: Hybrid. The role requires working on-site in Montréal or Lévis, with some flexibility for remote work.

Growth Opportunities:

• Potential to take on additional responsibilities or projects based on performance
• Opportunities to collaborate with and learn from other departments and teams
• Access to professional development and training opportunities

ASSUMPTION: Given the temporary nature of the role, growth opportunities may be limited, but the experience gained could lead to future opportunities within the organization.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires working on-site in Montréal or Lévis, with some flexibility for remote work.

Office Location(s): 450, boul. de Maisonneuve Ouest, Montréal and 100, rue des Commandeurs, Lévis

Geographic Context:

• Montréal is the second-largest city in Canada and a major cultural and economic hub.
• Lévis is a city across the St. Lawrence River from Québec City, offering a mix of urban and suburban living.
• Both locations offer a high quality of life, with access to numerous amenities and attractions.

Work Schedule: Full-time (37.5 hours/week), with flexible work arrangements

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Director of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Interpersonal and communication skills
• Market analysis and research skills
• Project management and leadership skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing strategies and initiatives to discuss during the interview
• Research Desjardins and the banking industry to demonstrate your understanding of the organization and market trends

ATS Keywords: Marketing, Strategic Planning, Project Management, Stakeholder Engagement, French, English, Market Analysis, Product Development, Service Marketing, Business Development

ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, interpersonal skills, and relevant experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and initiatives undertaken.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Cooperation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering value
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate member-centricity in your work?
• Can you provide an example of a time when you had to adapt to significant changes in a project or initiative?
• How do you balance the need for innovation with the need for stability and consistency?

ASSUMPTION: Desjardins values candidates who are member-focused, collaborative, and adaptable, with a strong work ethic and a commitment to delivering results.

⚠️ Potential Challenges

• The role requires frequent interaction with stakeholders, which can be challenging and time-consuming
• The role is temporary, which may limit opportunities for growth and development
• The role requires a strong understanding of the banking industry and market trends, which may require additional learning and adaptation
• The role may involve working with external partners and organizations, which can present unique challenges and complexities

ASSUMPTION: The potential challenges of this role can be mitigated by strong communication, project management, and stakeholder engagement skills.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this role places a greater emphasis on project leadership and stakeholder engagement
• Compared to other roles within Desjardins, this role offers the opportunity to work on complex, strategic initiatives that impact the entire organization
• Compared to other temporary roles, this role offers the potential for significant growth and development opportunities

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles within and outside of Desjardins.

📝 Sample Projects

• Developing and implementing a new marketing strategy for a product or service line
• Leading a feasibility study for a new product or service offering
• Representing Desjardins in external agreements and partnerships

ASSUMPTION: The specific projects undertaken in this role will depend on the organization's strategic priorities and market needs.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenges facing Desjardins in the next 1-2 years?
• How does this role fit into Desjardins's overall marketing strategy?
• What are the key priorities for this role in the first 3-6 months?
• How does Desjardins support the professional development and growth of its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing strategies and initiatives to discuss during the interview
• Research Desjardins and the banking industry to demonstrate your understanding of the organization and market trends
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.