Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Quebec, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products and services to meet member/client needs
• Implementing marketing strategies to support business development
• Leading specialized projects and initiatives that impact the entire organization
• Advising clients and partners on strategic marketing projects and initiatives
• Representing Desjardins's position in agreements with external partners

ASSUMPTION: This role requires a strategic mindset and strong interpersonal skills to effectively collaborate with various stakeholders and make informed decisions.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to meet member/client needs and support business development

✅ Lead specialized projects and initiatives that significantly impact the organization

✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives

✅ Develop and update policies, standards, models, and programs to support strategic projects and initiatives

✅ Identify, analyze, and diagnose major issues and recommend market development strategies and tactics to decision-making bodies

✅ Represent Desjardins's position when making agreements with external partners and organizations

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to successfully lead complex initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of six years of relevant experience

Required Skills:

• Action oriented
• Customer focus
• Interpersonal savvy
• Nimble learning
• Strategic mindset

Preferred Skills:

• Bilingualism (French and English)
• Experience in a financial institution

ASSUMPTION: While not explicitly stated, having experience in the financial industry or being bilingual would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a senior marketing role in Montreal)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Montreal, as the original job listing did not provide specific salary information.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: 1900 (as a federation of credit unions)

Company Description:

• Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world
• It offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada
• Ranked among the world's strongest banks with high capital ratios and credit ratings

Company Specialties:

• Services financiers

Company Website: http://www.desjardins.com/fr/bienvenue.jsp

ASSUMPTION: Desjardins is a large, well-established financial institution with a strong focus on cooperative values and community involvement.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports to the Director, Marketing

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

• Potential to take on more responsibilities and lead larger projects as experience grows
• Opportunities to work on cross-functional initiatives and collaborate with various departments
• Possibility to transition into a management role with further experience

ASSUMPTION: Growth opportunities in this role are likely to be project-based and may require demonstrating strong performance and initiative.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Complexe Desjardins, Montréal

Geographic Context:

• Montréal is a multicultural city with a vibrant arts scene, numerous festivals, and a high quality of life
• The Complexe Desjardins location is centrally located and easily accessible by public transportation
• The office is close to numerous restaurants, shops, and cultural attractions

Work Schedule: Monday to Friday, 8:30 AM to 4:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The work environment at Desjardins is likely to be collaborative and inclusive, with a focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with Desjardins' values
• Marketing expertise and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your understanding of Desjardins' business and the role's responsibilities
• Prepare examples of your marketing achievements and how they align with the role's requirements

ATS Keywords: Marketing strategy, business development, stakeholder management, project leadership, market analysis, strategic planning

ASSUMPTION: The interview process at Desjardins is likely to be comprehensive and focused on assessing the candidate's fit for the role and the organization's culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and initiatives the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Cooperation

Work Style:

• Collaborative and team-oriented
• Results-driven and action-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate member-centricity in your work?
• Can you provide an example of a time when you had to adapt to significant change in a project?
• How do you collaborate effectively with stakeholders from different departments or backgrounds?

ASSUMPTION: Desjardins places a strong emphasis on cultural fit and values-driven decision-making in its hiring process.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing the needs of various stakeholders, including members, clients, and internal teams
• Adapting to changes in the market and competitive landscape
• Working in a large organization with complex structures and processes

ASSUMPTION: These challenges are common in senior marketing roles and can be mitigated through strong project management skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a stronger emphasis on stakeholder management and strategic planning
• In the banking industry, this role may require more focus on regulatory compliance and risk management
• Career progression in this role could lead to management or executive positions within Desjardins' marketing department

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with a focus on driving business growth through effective marketing initiatives.

📝 Sample Projects

• Developing and implementing a marketing campaign to promote a new financial product
• Conducting market research to identify trends and opportunities in the banking industry
• Leading a cross-functional team to improve the customer onboarding experience

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a senior marketing advisor might work on, but the specific projects may vary depending on the organization's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenge facing Desjardins in the next 12-24 months, and how this role will contribute to addressing it?
• How does Desjardins support the professional development and growth of its marketing employees?
• Can you provide an example of a successful marketing initiative at Desjardins, and how it was measured and evaluated?
• How does Desjardins collaborate with external partners and organizations to drive marketing success?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your marketing achievements and how they align with the role's requirements
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.