📌 Core Information
🔹 Job Title: Senior Advisor, Marketing
🔹 Company: Desjardins
🔹 Location: Montreal, Quebec, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and updating products and services to meet member/client needs
- Analyzing market needs and implementing product and service marketing strategies
- Leading complex projects and initiatives that impact the entire organization
- Serving as an expert advisor and coach to senior management and decision-making bodies
- Representing Desjardins and negotiating agreements with external partners
ASSUMPTION: This role requires a high level of expertise and experience in marketing, with a focus on strategic planning and execution.
📋 Key Responsibilities
✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization
✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives
✅ Develop and update policies, standards, models, and programs to support your unit’s strategic projects and initiatives
✅ Identify, analyze, diagnose, and address major issues
✅ Recommend market development strategies, tactics, and business solutions to decision-making bodies
✅ Represent your unit before senior management committees and decision-making bodies
✅ Represent and negotiate on behalf of Desjardins and enter the organization into agreements with external partners and organizations
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and problem-solving skills.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: A minimum of eight years of relevant experience
Required Skills:
- Interpersonal Savvy
- Strategic Mindset
- Market Analysis
- Product Development
- Stakeholder Engagement
- Project Management
- Policy Development
- Business Solutions
- Negotiation
- Coaching
- Feasibility Studies
- Marketing Strategies
- Complex Projects
- Innovation
- Client Advisory
- Team Leadership
Preferred Skills:
- Bilingualism (French and English)
- Experience in the financial industry
ASSUMPTION: Given the senior nature of this role, candidates are expected to have a strong track record in marketing and relevant industry experience.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a senior marketing role in Montreal)
Benefits:
- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Defined benefit pension plan
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses and telework equipment
Working Hours: 35-40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range is based on industry standards for a senior marketing role in Montreal, with adjustments for experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Desjardins is a cooperative financial group offering a full range of financial products and services. It is the largest cooperative financial group in North America and one of the largest in the world.
Company Size: Desjardins has over 10,000 employees and serves over 7 million members and clients.
Founded: Desjardins was founded in 1900 and has since grown to become a major player in the Canadian financial industry.
Company Description:
- Desjardins is a member-owned financial cooperative that offers a full range of financial products and services to individuals and businesses
- It is committed to equity, diversity, and inclusion, and offers a positive work environment for all
- Desjardins is known for its strong capital ratios and credit ratings, as well as its commitment to community involvement
Company Specialties:
- Retail banking
- Wealth management
- Insurance
- Investment services
Company Website: www.desjardins.com
ASSUMPTION: Desjardins' size and cooperative structure provide employees with a stable and supportive work environment, with opportunities for growth and development.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with other senior leaders within the organization.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to move into a management or leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives that can drive business growth
- Chance to develop expertise in a specific area of marketing or to gain experience in a new area
ASSUMPTION: Given the senior nature of this role, there are significant opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 1, Complexe Desjardins, Montreal, Quebec, Canada
Geographic Context:
- Montreal is a vibrant, multicultural city with a rich history and a thriving arts and culture scene
- The Complexe Desjardins office is located in the heart of downtown Montreal, with easy access to public transportation and nearby amenities
- Montreal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Flexible hours with the option to work remotely
ASSUMPTION: The office environment at Desjardins is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and interpersonal skills
- Leadership and teamwork
- Industry knowledge and expertise
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Research Desjardins and the financial industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing strategy, product development, stakeholder engagement, project management, policy development, business solutions, negotiation, coaching, feasibility studies, market analysis, innovation, client advisory, team leadership
ASSUMPTION: The interview process at Desjardins is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Tableau)
ASSUMPTION: Desjardins uses industry-standard tools and technologies to support its marketing efforts and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Member-centricity
- Integrity
- Expertise
- Innovation
- Cooperation
Work Style:
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and open to change
- Committed to professional development and growth
Self-Assessment Questions:
- Do you have a proven track record of success in marketing and relevant industry experience?
- Are you comfortable working in a collaborative, team-oriented environment?
- Are you adaptable and open to change, with a focus on continuous improvement?
ASSUMPTION: Desjardins values employees who are member-centric, integrity-driven, and committed to innovation and cooperation.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Navigating a large, complex organization with multiple stakeholders
- Adapting to changes in the market and the organization
ASSUMPTION: The senior nature of this role presents unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a competitive salary and benefits package, as well as opportunities for growth and development within the organization
- Desjardins is a large, established financial institution with a strong reputation in the industry, providing employees with a stable and supportive work environment
- This role offers the opportunity to work on high-impact projects and initiatives that can drive business growth and have a significant impact on the organization
ASSUMPTION: This role offers a unique combination of challenges, opportunities, and benefits that set it apart from other senior marketing roles in the industry.
📝 Sample Projects
- Developing and implementing a new marketing strategy to drive business growth
- Conducting market research and analysis to identify new opportunities for the organization
- Leading a cross-functional team to develop and launch a new product or service
- Negotiating agreements with external partners to expand the organization's offerings
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they may work on in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
- How does this role fit into the organization's long-term strategic plan, and what opportunities are there for growth and development?
- What is the company culture like, and how does this role contribute to it?
- What are the key priorities for this role in the first 90 days?
- How does Desjardins support the professional development and growth of its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Research Desjardins and the financial industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
