Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montreal, Quebec, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products and services to meet member/client needs
• Analyzing market needs and implementing product and service marketing strategies
• Leading complex projects and initiatives that impact the entire organization
• Serving as an expert advisor and subject matter expert for senior management
• Representing Desjardins and negotiating with external partners

ASSUMPTION: This role requires a high level of expertise and experience in marketing, with a focus on strategic planning and complex project management.

📋 Key Responsibilities

✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization

✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives

✅ Develop and update policies, standards, models, and programs to support unit’s strategic projects and initiatives

✅ Identify, analyze, diagnose, and address major issues

✅ Recommend market development strategies, tactics, and business solutions to decision-making bodies

✅ Represent unit before senior management committees and decision-making bodies

✅ Represent and negotiate on behalf of Desjardins and enter the organization into agreements with external partners and organizations

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of eight years of relevant experience

Required Skills:

• Interpersonal Savvy
• Strategic Mindset
• Market Analysis
• Product Development
• Stakeholder Engagement
• Project Management
• Policy Development
• Business Solutions
• Negotiation
• Coaching
• Feasibility Studies
• Marketing Strategies
• Complex Problem Solving
• Communication
• Leadership
• Team Collaboration

Preferred Skills:

• Bilingual (French/English)
• Industry-specific knowledge

ASSUMPTION: Candidates with a combination of relevant education and experience may also be considered.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a senior marketing role in Montreal)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: 37.5 hours per week, with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market data for similar roles in the Montreal area.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: 1900 (as a federation of credit unions)

Company Description:

• Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world.
• It offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada.
• Desjardins is known for its strong capital ratios and credit ratings, as well as its commitment to equity, diversity, and inclusion.

Company Specialties:

• Services financiers

Company Website: http://www.desjardins.com/fr/bienvenue.jsp

ASSUMPTION: Desjardins is a well-established and reputable financial institution with a strong commitment to its members and employees.

📊 Role Analysis

Career Level: Senior-level, strategic role

Reporting Structure: Reports directly to the Vice-President, Marketing

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

• Potential to lead larger projects or teams
• Opportunities for professional development and training
• Career progression within Desjardins' extensive network of subsidiaries and business lines

ASSUMPTION: This role offers significant growth potential for the right candidate, given Desjardins' size and diversity.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 1 Complexe Desjardins, Montreal, QC H2X

Geographic Context:

• Montreal is a multicultural city with a vibrant arts and culture scene
• Montreal has a humid continental climate, with warm summers and cold, snowy winters
• Montreal is known for its excellent food scene, with a wide range of restaurants and cafes

Work Schedule: Monday to Friday, 8:30 AM to 4:30 PM, with flexible hours and remote work options

ASSUMPTION: The work environment at Desjardins is collaborative and inclusive, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• Behavioral and situational interviews
• Case study or presentation
• Final interview with hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving
• Leadership and teamwork
• Communication and interpersonal skills
• Cultural fit and alignment with Desjardins' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your strategic thinking and problem-solving abilities
• Research Desjardins and be prepared to discuss how your values align with the company's

ATS Keywords: Marketing strategy, product development, stakeholder engagement, project management, policy development, business solutions, negotiation, coaching, feasibility studies, market analysis

ASSUMPTION: The interview process at Desjardins is thorough and competitive, with a strong focus on cultural fit and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM tools (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and initiatives the candidate is working on.

👔 Cultural Fit Considerations

Company Values:

• Member focus
• Integrity
• Expertise
• Innovation
• Teamwork
• Accountability

Work Style:

• Collaborative and inclusive
• Focused on work-life balance
• Committed to professional development and growth

Self-Assessment Questions:

• Do my personal values align with Desjardins' core values?
• Am I comfortable working in a collaborative, team-oriented environment?
• Do I have a strong commitment to work-life balance and professional growth?

ASSUMPTION: Desjardins places a strong emphasis on cultural fit and values alignment in its hiring process.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a large, complex organization with a decentralized structure
• Adapting to a hybrid work environment and balancing on-site and remote work
• Keeping up with the fast-paced and ever-changing financial services industry

ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on strategic planning and complex project management
• In the banking industry, this role is similar to a Senior Marketing Manager or Marketing Director, but with a stronger focus on strategic advisory and consulting
• Career progression in this role could lead to a Vice-President or Director-level position within Desjardins' marketing department

ASSUMPTION: This role offers a unique blend of strategic advisory and hands-on project management, making it an attractive opportunity for experienced marketing professionals.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new financial product
• Conducting a market analysis and feasibility study for a potential expansion into a new geographic region
• Leading a cross-functional team to develop and launch a marketing campaign for an existing product or service

ASSUMPTION: These projects are intended to provide examples of the types of initiatives the candidate may be involved in, but the specific projects will vary depending on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Desjardins support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing department in the next 1-2 years?
• How does Desjardins approach work-life balance, and what resources are available to support employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your strategic thinking and problem-solving abilities
• Research Desjardins and be prepared to discuss how your values align with the company's
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.