📌 Core Information
🔹 Job Title: Senior Advisor, Marketing
🔹 Company: Desjardins
🔹 Location: Hybrid (Montréal, QC)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and updating products and services to meet member/client needs
- Leading specialized development projects and initiatives
- Advising clients and partners on strategic marketing projects
- Representing Desjardins's position in external agreements
- Working in a hybrid environment, balancing on-site and remote work
ASSUMPTION: This role requires a strategic mindset and strong interpersonal skills to effectively collaborate with various stakeholders and make informed decisions.
📋 Key Responsibilities
✅ Develop and update products and services to meet member/client needs
✅ Lead specialized development projects, initiatives, and activities
✅ Advise clients and partners on strategic marketing projects and initiatives
✅ Develop and update policies, standards, models, and programs
✅ Identify, analyze, and diagnose major issues and recommend market development strategies
✅ Represent Desjardins's position in agreements with external partners and organizations
ASSUMPTION: This role involves complex problem-solving, stakeholder management, and strategic planning.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: A minimum of six years of relevant experience
Required Skills:
- Action oriented
- Customer focus
- Interpersonal savvy
- Nimble learning
- Strategic mindset
- Fluency in French (required)
Preferred Skills:
- Bilingualism (English and French)
- Experience in the financial industry
ASSUMPTION: While a bachelor's degree is required, relevant experience and skills are equally important for this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a senior marketing role in Montreal)
Benefits:
- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Defined benefit pension plan
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses and telework equipment
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Montreal, considering the experience level and work arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1900 (As a mutualist organization)
Company Description:
- Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world
- Offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada
- Named one of Canada's Best Employers by Forbes magazine and by Mediacorp
Company Specialties:
Company Website: http://www.desjardins.com/fr/bienvenue.jsp
ASSUMPTION: Desjardins is a well-established financial institution with a strong focus on cooperative values and member/client satisfaction.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for junior marketing advisors or project team members
Work Arrangement: Hybrid (2-3 days on-site per week, with the remainder of the work done remotely)
Growth Opportunities:
- Potential career progression to a Marketing Director or similar leadership role
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within Desjardins' marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology
Office Location(s): 1 Complexe Desjardins, Montreal, QC H2X
Geographic Context:
- Montréal is a multicultural city with a vibrant arts scene, excellent dining options, and numerous outdoor activities
- The Complexe Desjardins office is conveniently located in downtown Montreal, with easy access to public transportation and amenities
- Montreal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Flexible hours, with core working hours between 9:00 AM and 4:00 PM
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the modern office space fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a panel of team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Interpersonal and communication skills
- Cultural fit and alignment with Desjardins' values
- Marketing expertise and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your strategic marketing initiatives and their outcomes
- Research Desjardins and be prepared to discuss how your values align with the company's
- Practice common interview questions and be ready to discuss your problem-solving approach
ATS Keywords: Marketing strategy, product development, stakeholder management, strategic planning, market analysis, French language skills
ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication skills, and cultural fit, as well as your marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Marketing automation and CRM tools (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is expected, but specific software proficiency may be developed through training and on-the-job learning.
👔 Cultural Fit Considerations
Company Values:
- Member/client focus
- Integrity
- Expertise and innovation
- Teamwork and collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and action-oriented
- Strategic and forward-thinking
Self-Assessment Questions:
- How do my personal values align with Desjardins' core values?
- Am I comfortable working in a hybrid environment, balancing on-site and remote work?
- Do I thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Desjardins values a strong cultural fit, with an emphasis on member/client focus, teamwork, and accountability.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing on-site and remote work, ensuring effective communication and collaboration with team members
- Navigating a large organization with diverse stakeholders
- Adapting to changes in the marketing landscape and industry trends
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique blend of strategic planning, stakeholder management, and project leadership
- Desjardins' cooperative structure and member/client focus differentiate it from other financial institutions
- This role provides opportunities for career growth and development within the marketing department
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for a new product launch
- Conducting market research and analysis to identify trends and opportunities
- Leading a cross-functional team to improve an existing marketing campaign's performance
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the opportunity to drive meaningful impact on Desjardins' marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role support Desjardins' overall marketing strategy and business objectives?
- What are the key priorities for this role in the first 90 days?
- How does the Marketing department collaborate with other departments, such as Sales and Product?
- What opportunities are there for professional development and growth within the marketing department?
- How does Desjardins support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your strategic marketing initiatives and their outcomes
- Research Desjardins and be prepared to discuss how your values align with the company's
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
