Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Lévis

🔹 Job Type: Full-Time, Telecommute

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site with telecommuting option

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products and services to meet member/client needs
• Analyzing market needs and developing marketing strategies
• Leading complex projects and initiatives that impact the entire organization
• Serving as a specialist advisor and subject matter expert
• Representing Desjardins's position in external agreements

ASSUMPTION: This role requires a high level of strategic thinking, market analysis, and project management skills. It also demands strong interpersonal skills for effective stakeholder engagement.

📋 Key Responsibilities

✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization

✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives

✅ Develop and update policies, standards, models, and programs to support your unit’s strategic projects and initiatives

✅ Identify, analyze, and diagnose major issues. Recommend market development strategies and tactics to decision-making bodies

✅ Represent your unit before decision-making bodies

✅ Represent Desjardins’s position when making agreements with external partners and organizations.

ASSUMPTION: This role involves a mix of strategic planning, project management, and client advisory services. It requires strong analytical and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of six years of relevant experience

Required Skills:

• Marketing strategy development
• Market analysis
• Project management
• Stakeholder engagement
• Interpersonal savvy
• Policy development
• Strategic planning
• Coaching
• Feasibility studies
• Complex problem-solving
• Communication
• Team leadership
• Client advisory
• Innovation
• Decision-making
• Resource management

Preferred Skills:

• Bilingualism (French and English)
• Experience in the financial services industry

ASSUMPTION: Given the strategic nature of the role, candidates with a proven track record in marketing strategy, project management, and stakeholder engagement are likely to succeed.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a senior marketing role in Montreal)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time, with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Montreal. Benefits are subject to eligibility criteria.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Desjardins is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world.

Company Size: 10,001+ employees. As a large organization, Desjardins offers numerous opportunities for career growth and development.

Founded: 1900. Desjardins has a long history and a strong reputation in the Canadian financial services industry.

Company Description:

• Desjardins Group offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada.
• It is ranked among the world's strongest banks and has some of the highest capital ratios and credit ratings in the industry.
• Desjardins is committed to equity, diversity, and inclusion, providing a positive workplace for all.

Company Specialties:

• Services financiers

Company Website: https://www.desjardins.com/

ASSUMPTION: Desjardins is a well-established financial services cooperative with a strong focus on member and client needs. It offers a comprehensive range of financial products and services.

📊 Role Analysis

Career Level: Senior. This role is suited for experienced marketing professionals looking to take on a strategic and leadership role.

Reporting Structure: This role reports to the Director of Marketing and has no direct reports.

Work Arrangement: On-site with telecommuting options available. The role requires frequent interaction with stakeholders, so on-site presence is preferred.

Growth Opportunities:

• Progression to a director or management role within the marketing department
• Expansion into other areas of the business, such as product development or business strategy
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress into management or expand into other areas of the business.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): 1, Complexe Desjardins, Montréal

Geographic Context:

• Montréal is a vibrant, multicultural city with a rich history and a thriving arts and culture scene.
• Lévis is a city located across the St. Lawrence River from Quebec City, offering a mix of urban and rural living.

Work Schedule: Full-time, with flexible hours and the option to work from home occasionally.

ASSUMPTION: The work environment at Desjardins is collaborative and inclusive, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the director or a panel

Key Assessment Areas:

• Strategic thinking and problem-solving
• Market analysis and understanding of member/client needs
• Project management and leadership skills
• Interpersonal skills and stakeholder engagement
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, project management, and stakeholder engagement skills.
• Prepare examples of your market analysis and strategic planning work.
• Be ready to discuss your understanding of Desjardins and its products and services.

ATS Keywords: Marketing strategy, market analysis, project management, stakeholder engagement, policy development, strategic planning, coaching, feasibility studies, complex problem-solving, communication, team leadership, client advisory, innovation, decision-making, resource management

ASSUMPTION: The interview process at Desjardins is thorough and designed to assess the candidate's fit for the role and the organization's culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and initiatives the candidate is working on.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Teamwork

Work Style:

• Collaborative
• Inclusive
• Results-driven
• Adaptable
• Customer-focused

Self-Assessment Questions:

• How do you demonstrate member-centricity in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you approach teamwork and collaboration in a project setting?

ASSUMPTION: Desjardins values candidates who are member-focused, collaborative, and results-driven, with a strong commitment to integrity and innovation.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders, including internal teams and external partners
• Keeping up with industry trends and market changes
• Balancing strategic thinking with day-to-day operational tasks

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to a marketing manager role, this position requires more strategic thinking and less day-to-day tactical execution.
• In the financial services industry, this role is similar to a senior marketing manager or marketing strategy role in a bank or financial institution.
• Career progression from this role could include moving into a director or management role within marketing, or expanding into other areas of the business, such as product development or business strategy.

ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and stakeholder engagement, making it a good fit for experienced marketing professionals looking to take on a leadership role.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a new product launch
• Conducting a market analysis to identify opportunities for business growth
• Leading a cross-functional team to implement a new marketing automation platform

ASSUMPTION: These sample projects are designed to showcase the candidate's strategic thinking, market analysis, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenge facing Desjardins today, and how this role would contribute to addressing it?
• How does Desjardins support the professional development and growth of its marketing team members?
• Can you provide an example of a time when Desjardins successfully innovated in the marketing space, and what role did this position play in that initiative?
• How does this role collaborate with other departments and teams within Desjardins?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to help the candidate understand the strategic priorities of the role, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy, project management, and stakeholder engagement skills.
• Prepare examples of your market analysis and strategic planning work.
• Be ready to discuss your understanding of Desjardins and its products and services.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.