Senior Advisor, Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Lévis

🔹 Job Type: Full-time, Temporary (12 months)

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site (Telecommuting is possible)

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products and services to meet member/client needs
• Analyzing market needs and implementing product and service marketing strategies
• Leading and influencing strategic projects involving multiple sectors
• Serving as an expert advisor and subject matter expert for senior management

ASSUMPTION: This role requires a high level of expertise and experience in marketing, with a focus on strategic planning and execution.

📋 Key Responsibilities

✅ Lead specialized development projects, initiatives, and activities that significantly impact the entire organization

✅ Advise clients and partners to help them position, plan, develop, execute, and monitor strategic marketing projects and initiatives

✅ Develop and update policies, standards, models, and programs to support strategic projects and initiatives

✅ Identify, analyze, diagnose, and address major issues. Recommend market development strategies, tactics, and business solutions to decision-making bodies

✅ Represent your unit before senior management committees and decision-making bodies

✅ Represent and negotiate on behalf of Desjardins and enter the organization into agreements with external partners and organizations

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of 8 years of relevant experience

Required Skills:

• Action oriented
• Interpersonal savvy
• Nimble learning
• Strategic mindset
• Fluency in French (required)

Preferred Skills:

• Bilingualism (English/French)
• Experience in the financial services industry

ASSUMPTION: Strong analytical, communication, and leadership skills are essential for this role.

💰 Compensation & Benefits

Salary Range: CAD 100,000 - CAD 140,000 per year (Based on industry standards for a senior marketing role in Canada)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time (37.5 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on market data for similar roles in the financial services industry in Canada.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: 1900 (as a federation of credit unions)

Company Description:

• Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world
• Offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada
• Ranked among the world's strongest banks with high capital ratios and credit ratings

Company Specialties:

• Services financiers

Company Website: www.desjardins.com

ASSUMPTION: Desjardins is a large, established financial institution with a strong focus on cooperative values and community involvement.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: On-site with flexible telecommuting options

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Possibility to transition into a management role in the future

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces

Office Location(s): 1, Complexe Desjardins, Montréal

Geographic Context:

• Montréal is a multicultural city with a vibrant arts scene and a high quality of life
• Lévis is a suburban city located across the St. Lawrence River from Québec City, offering a mix of urban and rural living

Work Schedule: Monday to Friday, 8:30 AM to 4:30 PM (with flexible hours and telecommuting options)

ASSUMPTION: The work environment at Desjardins is collaborative and inclusive, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Leadership and teamwork abilities
• Cultural fit and alignment with Desjardins' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your strategic marketing initiatives and their outcomes
• Research Desjardins' values and be prepared to discuss how your personal values align with theirs

ATS Keywords: Marketing strategy, market analysis, product development, stakeholder management, strategic planning, business development

ASSUMPTION: The application process at Desjardins is competitive, and candidates should be prepared to demonstrate their strategic thinking and leadership skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with marketing automation and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Cooperation

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and accountable

Self-Assessment Questions:

• How do you demonstrate member-centricity in your work?
• Can you provide an example of a time when you had to adapt to significant change in a project or initiative?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Desjardins values candidates who are aligned with their cooperative values and demonstrate a strong work ethic and commitment to member-centricity.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a large, matrixed organization with complex decision-making processes
• Adapting to changes in market conditions and regulatory environments
• Balancing the demands of a senior role with personal and family responsibilities

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on strategic planning and stakeholder management
• In the financial services industry, this role is similar to a Senior Marketing Manager or Marketing Director position
• Career progression in this role could lead to a Director or Vice President of Marketing position within Desjardins

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with opportunities for growth and advancement within the marketing department.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new financial product
• Conducting market research and analysis to identify new opportunities for business growth
• Leading a cross-functional team to develop and launch a marketing campaign for an existing product or service

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role and the impact it can have on the organization.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenge facing Desjardins in the next 1-2 years, and how this role will address it?
• How does this role collaborate with other departments and senior leadership to drive strategic initiatives?
• What opportunities are there for professional development and growth within the marketing department?
• How does Desjardins support work-life balance for its employees, particularly in senior roles?

ASSUMPTION: These interview questions will help candidates better understand the strategic priorities, organizational dynamics, and growth opportunities associated with this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your strategic marketing initiatives and their outcomes
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.