Senior Advisor, Marketing Solutions Consultant

📌 Core Information 🔹 Job Title: Senior Advisor, Marketing Solutions Consultant 🔹 Company: TransUnion 🔹 Location: New York, NY (Hybrid - 2 days on-site) 🔹 Job Type: Full-Time 🔹 Category: IT Services and IT Consulting 🔹 Date Posted: April 17, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Providing technical expertise and support to sales teams - Conducting product demonstrations and presentations - Building strong relationships with customers and internal stakeholders - Staying up-to-date with industry trends and advancements - Acting as a trusted advisor to clients, helping them understand and leverage TransUnion's products *ASSUMPTION:* This role requires a high level of technical expertise and strong communication skills. The ideal candidate will have a deep understanding of marketing technology, identity, and data ecosystems, with a focus on connected TV advertising. 📋 Key Responsibilities ✅ Collaborate with sales teams to provide technical expertise and support during the sales process. ✅ Conduct product demonstrations, presentations, and proof of concept projects to showcase the value of TransUnion's solutions. ✅ Build strong relationships with customers and internal stakeholders to ensure successful solution implementation. ✅ Stay up-to-date with industry trends and advancements to continuously enhance knowledge and expertise. ✅ Act as a trusted advisor to clients, helping them understand and leverage TransUnion's products to achieve their marketing goals. *ASSUMPTION:* This role involves a significant amount of travel for client consultations and presentations. The ideal candidate should be comfortable with frequent travel and able to work independently. 🎯 Required Qualifications Education: - Bachelor’s degree in Business, Marketing, Computer Science, or a related field Experience: - Minimum of 12 years of related experience - Proven experience as a Senior Solution Consultant or Senior Sales Engineer in the marketing technology, identity, and data ecosystems. Required Skills: - Expertise in connected TV advertising and familiarity with digital marketing trends - Strong technical acumen with the ability to translate complex concepts into clear, compelling value propositions - Excellent communication and presentation skills, with the ability to build strong relationships with customers and internal stakeholders - Ability to work collaboratively with sales teams to support pre-sales activities and drive customer success - Proficiency in conducting product demonstrations, presentations, and proof of concept projects - Strong problem-solving skills and a customer-focused mindset - Ability to stay up-to-date with industry trends and advancements - Willingness to travel as needed for client consultations and presentations Preferred Skills: - Familiarity with TransUnion's products and services - Experience working in a hybrid or remote work environment *ASSUMPTION:* Given the hybrid nature of this role, candidates should be comfortable working independently and managing their time effectively. 💰 Compensation & Benefits Salary Range: $126,700 - $190,000 annually (U.S. base salary range) - *Assumption:* The provided salary range is an estimate and may vary based on factors such as education, training, work experience, job-related skill set, location, industry knowledge, and market considerations. Benefits: - Flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits, mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Working Hours: 40 hours per week, with a flexible work arrangement that allows for remote work and on-site presence at an assigned TU office location for a minimum of two days a week. *ASSUMPTION:* The working hours and work arrangement may be subject to change based on business needs and the candidate's availability. 📌 Applicant Insights 🔍 Company Context Industry: TransUnion operates in the IT Services and IT Consulting industry, focusing on credit and information management, big data, information technology, lending data, identity, fraud prevention, risk management, credit data, and financial inclusion. Company Size: TransUnion is a large organization with over 10,000 employees globally. Founded: TransUnion was founded in 1968 and is headquartered in Chicago, Illinois. Company Description: - TransUnion is a global information and insights company that makes trust possible in the modern economy. - The company provides an actionable picture of each person so they can be reliably represented in the marketplace, enabling businesses and consumers to transact with confidence and achieve great things. - TransUnion's solutions help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people worldwide. Company Specialties: - Credit and information management - Big data - Information technology - Lending data - Identity - Fraud prevention - Risk management - Credit data - Financial inclusion Company Website: http://www.transunion.com *ASSUMPTION:* TransUnion's focus on data-driven insights and trust enables the company to provide valuable solutions to its clients and customers. 📊 Role Analysis Career Level: This role is a senior-level position that requires a high level of expertise and experience in marketing technology and data ecosystems. Reporting Structure: The Senior Advisor will report directly to the Solutions Consulting Manager and work closely with the sales teams to provide technical expertise and support. Work Arrangement: This is a hybrid role that requires the candidate to work on-site at an assigned TU office location for a minimum of two days a week. Growth Opportunities: - Opportunities for career advancement within TransUnion's Solutions Consulting team or other departments - Potential to work on high-impact projects that drive business growth and innovation - Access to professional development and training opportunities to enhance skills and knowledge *ASSUMPTION:* Given TransUnion's large size and diverse range of products and services, there are numerous opportunities for career growth and development within the organization. 🌍 Location & Work Environment Office Type: Hybrid - a combination of remote work and on-site presence at an assigned TU office location. Office Location(s): New York, NY (100 Park Avenue) and Chicago, IL (555 W Adams St) Geographic Context: - New York, NY: A major global financial hub with a vibrant tech industry and a diverse talent pool - Chicago, IL: TransUnion's global headquarters, offering a robust job market and a strong network of industry professionals Work Schedule: Flexible work arrangement with a minimum of two days on-site per week, allowing for a healthy work-life balance. *ASSUMPTION:* The hybrid work arrangement provides candidates with the flexibility to balance their personal and professional responsibilities while maintaining productivity and engagement with the team. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening with the Solutions Consulting Manager 3. In-depth technical interview with the Solutions Consulting team 4. Final interview with the Solutions Consulting Director and/or other stakeholders Key Assessment Areas: - Technical expertise in marketing technology, identity, and data ecosystems - Strong communication and presentation skills - Ability to translate complex technical concepts into clear, compelling value propositions - Problem-solving skills and customer-focused mindset - Familiarity with TransUnion's products and services (a plus) Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for the interview by researching TransUnion's products, services, and industry trends - Be ready to discuss your experience with connected TV advertising and digital marketing trends ATS Keywords: Marketing technology, identity, data ecosystems, connected TV advertising, digital marketing trends, technical acumen, communication skills, presentation skills, problem-solving skills, customer advocacy, sales support, product demonstrations, proof of concept projects, industry trends, relationship building, collaboration *ASSUMPTION:* TransUnion's ATS system may prioritize candidates who include relevant keywords in their application materials. 🛠️ Tools & Technologies - Salesforce - Marketo - Google Analytics - Microsoft Office Suite - Zoom *ASSUMPTION:* The required tools and technologies may vary based on the specific needs of the role and the client. 👔 Cultural Fit Considerations Company Values: - Integrity: Upholding the highest ethical standards and acting with honesty and transparency - Responsibility: Taking ownership of our actions and their outcomes, and being accountable for our decisions - Excellence: Pursuing continuous improvement and delivering high-quality results - Teamwork: Collaborating effectively and supporting each other's success Work Style: - TransUnion values a diverse and inclusive work environment that fosters collaboration and innovation - The ideal candidate will be comfortable working in a hybrid or remote work environment and able to manage their time effectively - Strong communication and presentation skills are essential for success in this role Self-Assessment Questions: 1. How do your personal values align with TransUnion's company values? 2. How comfortable are you working in a hybrid or remote work environment, and how do you manage your time effectively? 3. How do you approach building strong relationships with customers and internal stakeholders, and how do you maintain those relationships over time? *ASSUMPTION:* TransUnion's focus on integrity, responsibility, excellence, and teamwork creates a strong foundation for a positive and productive work environment. ⚠️ Potential Challenges 1. Managing client expectations and ensuring successful solution implementation in a fast-paced and dynamic market 2. Balancing the demands of pre-sales activities with the need to stay up-to-date with industry trends and advancements 3. Navigating a large and complex organization, with a diverse range of products and services 4. Working effectively in a hybrid or remote work environment, requiring strong self-motivation and time management skills *ASSUMPTION:* The potential challenges associated with this role can be mitigated by strong communication, collaboration, and time management skills. 📈 Similar Roles Comparison 1. Senior Solution Consultant vs. Senior Sales Engineer: Both roles require strong technical expertise and communication skills, but the Senior Solution Consultant role places a greater emphasis on pre-sales activities and customer success. 2. Industry-specific context: TransUnion's focus on credit and information management, big data, and information technology sets it apart from other IT Services and IT Consulting companies. 3. Career path comparison: This role offers opportunities for career advancement within TransUnion's Solutions Consulting team or other departments, with potential growth into management or senior leadership positions. *ASSUMPTION:* A thorough understanding of the specific requirements and responsibilities of this role is essential for making an informed career decision. 📝 Sample Projects 1. Developing a customized marketing solution for a major retail client, leveraging connected TV advertising and data-driven insights to optimize campaign performance and drive sales growth 2. Collaborating with a financial services client to implement a fraud prevention solution, utilizing machine learning algorithms and real-time data analysis to detect and prevent fraudulent activity 3. Working with a healthcare provider to develop a patient engagement strategy, utilizing targeted marketing campaigns and data-driven insights to improve patient outcomes and reduce costs *ASSUMPTION:* The specific projects and initiatives undertaken in this role will depend on the needs and priorities of TransUnion's clients and customers. ❓ Key Questions to Ask During Interview 1. What are the most pressing challenges facing TransUnion's clients in the marketing technology and data ecosystems, and how does this role address those challenges? 2. How does TransUnion support the professional development and growth of its employees, particularly in the Solutions Consulting team? 3. What is the typical career path for a Senior Solution Consultant at TransUnion, and what opportunities exist for career advancement within the organization? 4. How does TransUnion approach collaboration and knowledge-sharing between its various departments and teams? 5. What is the expected timeline for onboarding and ramping up in this role, and what resources will be available to support my success? *ASSUMPTION:* Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://transunion.wd5.myworkdayjobs.com/TransUnion/job/New-York-New-York/Senior-Advisor--Marketing-Solutions-Consultant_19034905 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare for the interview by researching TransUnion's products, services, and industry trends 4. Be ready to discuss your experience with connected TV advertising and digital marketing trends 5. Follow up with the Solutions Consulting Manager one week after submitting your application to confirm receipt and inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.