📌 Core Information
🔹 Job Title: SENIOR ADVISOR, PRODUCT MARKETING (Temporary 6 months)
🔹 Company: BDC
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-Time, Temporary
🔹 Category: Banking, Financial Services
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing marketing communications strategies and plans
- Collaborating cross-functionally with various teams
- Creating clear positioning, value propositions, and engaging content
- Launching and managing multi-channel marketing campaigns
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and cross-functional collaboration. The ideal candidate will be comfortable working in a fast-paced environment and adapting to changing timelines.
📋 Key Responsibilities
✅ Develop and implement marketing communications strategies and plans
✅ Collaborate with BDC product development teams and lines of business to create clear positioning, value propositions, naming, and key messages
✅ Provide strategic advice to position, build strategic plans, and promote BDC products and initiatives through successful multi-channel marketing campaigns
✅ Work with internal stakeholders to ensure efficient marketing content creation, publication, and promotion
✅ Write clear marketing briefs to guide the development of marketing communication assets
✅ Help set key performance indicators for campaigns, monitor progress, and recommend/implement changes to improve performance
✅ Create engaging content, including website, marketing materials, and sales support material in collaboration with product, sales, communications, and marketing teams
✅ Ensure consistency of brand positioning and messaging in all communications to meet BDC’s style guide and inclusive writing standards
✅ Stay on top of the latest news and economic trends affecting small and medium-sized businesses and entrepreneurs’ preferred modes and channels of communication
✅ Oversee the work of external resources when required
ASSUMPTION: The role requires a strong understanding of the product life cycle, market trends, and customer needs to deliver effective marketing strategies and campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing and/or communications; a master’s or graduate degree is considered an asset
Experience: Minimum of 10 years of experience in a senior or lead marketing position
Required Skills:
- Proven experience and success in a Senior Product Marketing Manager role
- Proven cross-functional marketing experience and a good understanding of all functions
- Proven track record of collaboration and experience in a cross-functional matrix
- Ability to clearly and concisely communicate your vision to collaborators
- Excellent skills in marketing and communications strategies, B2B product launches, positioning, naming, and creating engaging and convincing communications
- Successful track record of launching products and campaigns
- Bilingualism (French and English) is required
- Ability to manage and track budgets
- Strong leadership abilities, including polished communication and negotiation skills
- An ability to work under pressure and manage changing timelines
- Good knowledge of the small business environment and economic issues
- Excellent organizational skills and ability to manage several projects simultaneously; Autonomous, excellent judgment, and initiative
Preferred Skills:
- Experience in the banking or financial services industry
- Knowledge of the Canadian small business landscape
ASSUMPTION: Given the temporary nature of the role, candidates may prioritize short-term growth opportunities and cultural fit over long-term career prospects.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 150,000 per year (Estimated, based on industry standards for a Senior Product Marketing role in Montreal)
Benefits:
- Flexible and competitive benefits
- Employee Savings and Investment Plan (BDC matches part of your voluntary contributions)
- Defined Benefit Pension Plan
- $750 wellness and health care spending account
- Paid vacation each year, five personal days, sick days as necessary, and offices closed from December 25 to January 1
- Hybrid work model
- Opportunities for learning, training, and development
Working Hours: 35-40 hours per week, with flexibility for changing timelines and project demands
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Product Marketing role in Montreal. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, Financial Services
Company Size: 1,001-5,000 employees
Founded: 1944
Company Description:
- BDC is the bank for Canadian entrepreneurs, providing financing, consulting services, and securitization to small and medium-sized enterprises
- BDC Capital, a subsidiary, offers specialized financing, including venture capital, equity, and growth and business transition capital
- BDC is Canada’s first B Corp bank, committed to creating value for society as well as money
Company Specialties:
- Financing
- Consultation services
- Venture Capital
- Subordinate Financing
Company Website: https://www.bdc.ca
ASSUMPTION: BDC’s focus on entrepreneurship and small business support creates a unique work environment that prioritizes innovation, collaboration, and customer-centricity.
📊 Role Analysis
Career Level: Senior, Managerial
Reporting Structure: This role reports to the Director, Product Marketing
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for changing timelines and project demands)
Growth Opportunities:
- Potential for permanent employment after the temporary 6-month mandate
- Opportunities for learning, training, and development
- Exposure to various aspects of product marketing and cross-functional collaboration
ASSUMPTION: Given the temporary nature of the role, candidates may prioritize short-term growth opportunities and cultural fit over long-term career prospects.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 5 Place Ville Marie, Suite 400, Montréal, Quebec H3B 5E7, CA
Geographic Context:
- Montréal is a multicultural city with a vibrant business ecosystem, offering a high quality of life and numerous amenities
- The office is located in the heart of downtown Montréal, with easy access to public transportation and various attractions
- Montréal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Monday to Friday, 8:30 AM to 5:00 PM, with flexibility for changing timelines and project demands
ASSUMPTION: The hybrid work arrangement offers a good balance between work and personal life, with the option to work remotely for part of the week.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and potential team members
- Final interview with the Director, Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Creativity and innovation in marketing strategies and campaigns
- Understanding of the small business environment and economic issues
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with product marketing, cross-functional collaboration, and campaign management
- Demonstrate your understanding of the small business environment and economic issues
ATS Keywords: Product Marketing, Senior Marketing, Cross-Functional Collaboration, Campaign Management, Bilingual, French, English, Marketing Strategies, Brand Positioning, B2B, Small Business, Economic Issues
ASSUMPTION: BDC’s hiring process is designed to assess candidates’ strategic thinking, creativity, and cross-functional collaboration skills, as well as their understanding of the small business environment and economic issues.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and project management tools (e.g., Marketo, Asana, Trello)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Web analytics and SEO tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Customer-centricity
- Collaboration and teamwork
- Integrity and accountability
- Inclusive and diverse work environment
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and flexible, with the ability to manage changing timelines
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and cross-functionally with various teams?
- Do you have a proven track record of launching successful marketing campaigns and driving results?
- Are you passionate about supporting small and medium-sized businesses and entrepreneurs?
ASSUMPTION: BDC’s entrepreneurial spirit, customer-centricity, and collaborative work style create a unique work environment that prioritizes innovation, creativity, and customer-centricity.
⚠️ Potential Challenges
- Managing changing timelines and project demands
- Working in a fast-paced, dynamic environment
- Collaborating cross-functionally with various teams
- Adapting to the unique needs and preferences of small and medium-sized businesses and entrepreneurs
ASSUMPTION: The role requires strong organizational skills, adaptability, and the ability to manage changing timelines and project demands.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on product marketing for a financial services institution, requiring a strong understanding of the small business environment and economic issues
- Industry-specific context: The banking and financial services industry is highly regulated and competitive, with a strong focus on risk management and compliance
- Career path comparison: This role offers opportunities for learning, training, and development, as well as exposure to various aspects of product marketing and cross-functional collaboration
ASSUMPTION: The unique focus on product marketing for a financial services institution and the industry-specific context set this role apart from related positions in other industries.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new BDC product or service
- Conducting market research and analysis to inform product positioning and messaging
- Creating engaging content, including website, marketing materials, and sales support material in collaboration with product, sales, communications, and marketing teams
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Senior Advisor, Product Marketing will be involved in, but the specific projects may vary based on the organization’s needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing BDC and its clients in the current economic climate?
- How does this role fit into the broader product marketing strategy and roadmap for BDC’s products and services?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BDC support the professional development and growth of its employees?
- What is the company culture like, and how does it support collaboration and innovation?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and shows that you have done your research on the company and industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching BDC, the industry, and the specific challenges and opportunities facing the company and its clients
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
