📌 Core Information
🔹 Job Title: Senior Advisor, Social Media
🔹 Company: Intact FC
🔹 Location: Montreal or Toronto
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-06
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Montreal or Toronto)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive social media strategies
- Creating and managing engaging, high-quality multimedia content
- Engaging with online communities and managing brand reputation
- Monitoring social media trends and analyzing key metrics
- Collaborating with cross-functional teams to ensure cohesive messaging
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement comprehensive social media strategies to enhance brand awareness, engagement, and growth
✅ Collaborate with content owners to create tailored social media content aligned with campaigns and business objectives
✅ Create, curate, and oversee engaging, high-quality multimedia content across various social media platforms
✅ Engage with online communities, respond to comments, messages, and mentions promptly and professionally
✅ Monitor social media channels for industry trends, competitor activities, and audience insights to inform content strategy
✅ Analyze key metrics and prepare comprehensive reports to measure the impact of social media activities
✅ Build strong relationships with internal business partners and colleagues to leverage social media to enhance brand presence and engagement
ASSUMPTION: This role requires a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field
Experience: Minimum of 5 years of experience in social media management in a corporate environment
Required Skills:
- Bilingual (English/French) is a strong asset
- Proven track record of developing and executing successful social media strategies
- Excellent storytelling, written and verbal communication skills
- Creative and innovative mindset with a keen eye for detail and design
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights)
- Ability to work independently and as part of a team, managing multiple projects simultaneously
Preferred Skills:
- Proficiency with design, photo, and video editing tools
- Experience with social media advertising and budget management
ASSUMPTION: Candidates should have a strong understanding of social media platforms, trends, and best practices, as well as the ability to adapt to new tools and technologies.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a mid-senior level role in Canada)
Benefits:
- Financial rewards program
- Employee Share Purchase Plan
- Flex pension and benefits package
- Flexible work arrangements
- Annual wellness account
- Tools and resources for physical and mental health
- Dynamic workplace learning ecosystem
- Inclusive employee-led networks
- Community Impact program
Working Hours: Full-time (37.5 hours/week), Hybrid (2-3 days in the office)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level role in Canada. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Large enterprise)
Founded: 1809 (Over 200 years ago)
Company Description:
- Intact FC is a leading provider of property and casualty insurance in Canada
- They offer a range of insurance products for personal, business, and public sector clients
- Their purpose is to help people, businesses, and society prosper in good times and be resilient in bad times
Company Specialties:
- Home insurance
- Auto and business insurance
- Insurance for the public sector
Company Website: Intact FC
ASSUMPTION: Intact FC is a well-established company with a strong brand and a significant presence in the Canadian insurance market.
📊 Role Analysis
Career Level: Mid-Senior level (Experienced professional with significant relevant experience)
Reporting Structure: Reports directly to the Director, External Communications
Work Arrangement: Hybrid (2-3 days in the office per week)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the communications team
- Opportunities to work on high-profile projects and collaborate with various teams
- Chance to develop expertise in social media strategy and management
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of remote and on-site work)
Office Location(s): Montreal or Toronto
Geographic Context:
- Montreal: A multicultural city with a vibrant arts and culture scene, known for its French-speaking population and unique character
- Toronto: A multicultural city with a diverse economy, known for its financial services industry and tech startups
Work Schedule: Full-time (37.5 hours/week), with flexible hours and the option to work from home 2-3 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between working from home and enjoying meaningful in-person interactions with colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interview
- Final round interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and storytelling abilities
- Cultural fit and alignment with Intact FC's values
- Technical proficiency in social media management tools and analytics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of social media trends and best practices
- Demonstrate your ability to create engaging, high-quality content
- Prepare examples of your past social media campaigns and their outcomes
ATS Keywords: Social media strategy, content creation, community management, analytics, engagement, branding, crisis management, bilingual, hybrid work, marketing communications
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with Intact FC.
🛠️ Tools & Technologies
- Hootsuite or similar social media management platform
- Google Analytics or similar analytics platform
- Microsoft Office Suite
- Design, photo, and video editing tools (e.g., Adobe Creative Suite, Canva, etc.)
ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Respect: Valuing and appreciating the unique contributions of each employee
- Integrity: Acting with honesty and transparency in all aspects of our work
- Accountability: Taking ownership of our responsibilities and delivering on our commitments
Work Style:
- Collaborative: Working together to achieve common goals and support each other's success
- Adaptable: Embracing change and finding innovative solutions to challenges
- Customer-focused: Prioritizing the needs and expectations of our customers
Self-Assessment Questions:
- How do you demonstrate respect for diverse perspectives and backgrounds in your work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you approach it?
- How do you ensure that your communication style aligns with the intended audience and effectively conveys your message?
ASSUMPTION: Intact FC values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in social media trends and algorithms
- Balancing the need for engagement and brand awareness with maintaining brand safety and reputation
- Working effectively with various teams and stakeholders to ensure cohesive messaging and branding
ASSUMPTION: This role may present challenges related to time management, adaptability, and effective collaboration with various teams.
📈 Similar Roles Comparison
- Unlike other social media roles, this position focuses on external communications and brand awareness rather than customer service or internal communications
- Social media roles in the insurance industry may have unique challenges related to brand safety and compliance with regulations
- Career progression in social media roles may involve moving into management or specialized roles, such as social media advertising or analytics
ASSUMPTION: This role offers a unique opportunity to focus on external communications and brand awareness in the insurance industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new insurance product
- Creating engaging content to support a corporate social responsibility initiative
- Managing a social media crisis and ensuring brand safety during a high-profile event
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the Senior Advisor, Social Media may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the communications department?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What opportunities are there for professional development and growth within the social media team?
- How does the company measure the success of social media campaigns, and what key performance indicators (KPIs) are tracked?
- Can you provide an example of a recent social media challenge or crisis that the company faced, and how was it managed?
ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past social media campaigns and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
