Senior Amazon PPC Manager

📌 Core Information

🔹 Job Title: Senior Amazon PPC Manager

🔹 Company: X UP Digital

🔹 Location: Islamabad, Pakistan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive Amazon PPC strategies to drive sales and profitability for multiple brands.
• Managing all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis.
• Collaborating with cross-functional teams to align PPC strategies with overall business goals and brand positioning.
• Staying updated on industry trends and maintaining a competitive edge through continuous learning and adaptation.

ASSUMPTION: This role requires a high level of analytical thinking, data-driven decision making, and strong communication skills to succeed in a dynamic, fast-paced e-commerce environment.

📋 Key Responsibilities

✅ Develop and execute PPC strategies to increase sales, improve return on ad spend (ROAS), and maximize profitability for multiple brands.

✅ Manage all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis.

✅ Analyze campaign performance data to identify trends, insights, and areas for improvement, then implement changes to optimize campaigns.

✅ Manage advertising budgets, ensuring spending aligns with business goals and delivers the best possible ROI.

✅ Conduct competitive analysis to identify market trends, customer behavior, and competitor strategies, then use these insights to develop new PPC tactics and enhance existing campaigns.

✅ Generate regular reports on PPC performance, providing actionable insights and recommendations to stakeholders.

✅ Collaborate with marketing, sales, and product teams to align PPC strategies with overall business goals and brand positioning.

✅ Stay updated on the latest changes in Amazon's advertising platform, policies, and industry best practices to maintain a competitive edge.

✅ Identify new opportunities for growth, including new ad types, markets, and channels to expand brand visibility and revenue potential.

ASSUMPTION: The role may evolve over time as the company grows and expands its portfolio of brands, requiring the candidate to adapt and take on new responsibilities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: 3-5 years of experience managing Amazon PPC campaigns, preferably in an agency or fast-paced e-commerce environment.

Required Skills:

• Proven track record of driving sales growth and improving profitability through effective PPC strategies.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Expertise in using Amazon Advertising tools, such as Amazon Seller Central, and third-party tools like Helium 10, Sale Insights, and Data Dive.
• Excellent understanding of keyword research, bid optimization, and audience targeting strategies.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Strong communication skills, with the ability to present complex data and insights clearly to stakeholders.
• Self-starter with a proactive approach and a strong sense of ownership and accountability.

Preferred Skills:

• Advanced proficiency in Excel or Google Sheets for data analysis and reporting.
• Experience with programmatic advertising, Amazon DSP, and display ad campaigns.
• Familiarity with other e-commerce platforms (Walmart, eBay) is a plus.
• Strong project management skills with the ability to work effectively across teams.
• Creative problem-solver with a results-oriented mindset and the ability to adapt to changing market dynamics.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Amazon PPC Manager role in Islamabad, the estimated salary range is PKR 1,500,000 - 2,500,000 per annum. This range takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• 10 local paid holidays and 10 paid days off.
• Quarterly performance bonuses.
• Opportunities for professional growth and development in a dynamic, high-growth environment.

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 5:00 PM. However, flexibility may be required to accommodate cross-functional team meetings and project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: X UP Digital operates in the Online and Mail Order Retail industry, focusing on the strategic acquisition and optimization of Amazon FBA businesses.

Company Size: With 11-50 employees, X UP Digital is a mid-sized company where applicants can expect a relatively flat hierarchy and opportunities for growth.

Founded: The company was founded in 2018, making it a relatively young and dynamic organization.

Company Description:

• X UP Digital specializes in the strategic acquisition and optimization of Amazon FBA businesses.
• The company empowers entrepreneurs to realize their e-commerce ambitions by cultivating brands for exponential growth.
• X UP Digital is committed to reshaping the future of online retail, one thriving business at a time.

Company Specialties:

• Amazon FBA business acquisition and optimization
• E-commerce growth strategies
• Brand cultivation and development

Company Website: xupdigital.com

ASSUMPTION: As a mid-sized company, X UP Digital offers a balance between the agility and growth opportunities of a startup and the stability and resources of a larger organization.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong foundation of experience and expertise in Amazon PPC management.

Reporting Structure: The Senior Amazon PPC Manager will report directly to the Head of Marketing or a similar role and may oversee junior PPC managers or specialists.

Work Arrangement: This role is on-site, requiring the candidate to work from the company's office in Islamabad. However, the company may consider hybrid or remote work arrangements for the right candidate.

Growth Opportunities:

• As the company grows and expands its portfolio of brands, there may be opportunities for the candidate to take on additional responsibilities or move into a management role.
• The dynamic nature of the e-commerce industry presents continuous learning opportunities and the chance to work on diverse projects.

ASSUMPTION: Given the company's focus on growth and optimization, there is potential for the right candidate to make a significant impact on the organization's success and advance their career accordingly.

🌍 Location & Work Environment

Office Type: X UP Digital's office is located in a commercial area, providing a professional work environment with easy access to amenities.

Office Location(s): 309 S Main St, Suite 250, Rochester, Michigan 48307, US

Geographic Context:

• Islamabad is the capital and largest city of Pakistan, offering a mix of modern and traditional culture.
• The city is known for its vibrant food scene, historical sites, and scenic views of the Margalla Hills.
• Islamabad has a subtropical climate, with hot summers and mild winters.

Work Schedule: The work schedule is primarily Monday to Friday, with standard office hours. However, the role may require flexibility to accommodate project deadlines and team meetings.

ASSUMPTION: While the role is on-site, the company's global presence and the nature of the work may require occasional collaboration with remote team members or clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment or case study to evaluate PPC management skills
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Understanding of Amazon PPC and e-commerce trends
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Amazon PPC and e-commerce trends in your application materials.
• Prepare for the technical assessment or case study by brushing up on your PPC management skills and reviewing recent industry developments.

ATS Keywords: Amazon PPC, PPC strategy, campaign management, keyword research, bid optimization, performance analysis, e-commerce, data-driven decision making, cross-functional collaboration

ASSUMPTION: As a mid-sized company, X UP Digital may use an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Amazon Advertising tools (Amazon Seller Central, Amazon Advertising Console)
• Third-party tools (Helium 10, Sale Insights, Data Dive)
• Microsoft Excel or Google Sheets
• Project management tools (Asana, Trello, Jira)
• Communication and collaboration tools (Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may evolve over time as the company adopts new platforms or updates its tech stack.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and cross-functional teamwork
• Customer-centric approach

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively across teams to achieve common goals?
• Do you have a strong sense of ownership and accountability for your work?

ASSUMPTION: As a mid-sized company operating in the dynamic e-commerce industry, X UP Digital values candidates who are adaptable, results-oriented, and comfortable working in a fast-paced environment.

⚠️ Potential Challenges

• The role may require managing multiple brands with varying PPC strategies and performance metrics.
• Keeping up with the rapidly evolving Amazon advertising platform and e-commerce trends can be challenging.
• The role may require occasional flexibility in working hours to accommodate project deadlines and team meetings.
• The competitive nature of the e-commerce industry may present challenges in driving sales growth and improving profitability.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for the right candidate to make a significant impact on the organization's success.

📈 Similar Roles Comparison

• Compared to other Amazon PPC Manager roles, this position offers the opportunity to work on multiple brands and manage larger advertising budgets.
• In the broader e-commerce industry, this role is similar to other PPC management positions, with a focus on driving sales growth and improving profitability through effective advertising strategies.
• Career-wise, this role can serve as a stepping stone to more senior positions in marketing, e-commerce, or management.

ASSUMPTION: While this role shares similarities with other PPC management positions, its focus on multiple brands and larger advertising budgets sets it apart in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive PPC strategy for a newly acquired Amazon FBA business to drive rapid sales growth and profitability.
• Optimizing the PPC campaigns for an established brand to improve ROAS and expand market share in a competitive category.
• Conducting a competitive analysis to identify market trends, customer behavior, and competitor strategies, then using these insights to develop new PPC tactics and enhance existing campaigns.

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring the candidate to adapt their strategies and tactics to meet the unique needs of each brand.

❓ Key Questions to Ask During Interview

• Can you describe the portfolio of brands that the company manages, and how this role will contribute to their growth and success?
• How does the company support the professional development and growth of its employees, particularly in the marketing and e-commerce fields?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does the company measure the success of its PPC strategies, and what key performance indicators (KPIs) will I be expected to track and optimize?
• What opportunities exist for collaboration with other departments, such as product development or customer service, to enhance the overall customer experience and drive brand success?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link provided.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Amazon PPC and e-commerce trends.
• Prepare for the technical assessment or case study by brushing up on your PPC management skills and reviewing recent industry developments.
• Research the company and its portfolio of brands to demonstrate your enthusiasm and cultural fit during the interview process.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.