Senior Amazon PPC Manager

📌 Core Information

🔹 Job Title: Senior Amazon PPC Manager

🔹 Company: X UP Digital

🔹 Location: Lahore, Punjab, Pakistan

🔹 Job Type: Full-time

🔹 Category: E-commerce & Retail

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive Amazon PPC strategies to drive sales and profitability for multiple brands.
• Managing all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis.
• Collaborating with cross-functional teams to align PPC strategies with overall business goals and brand positioning.
• Staying updated on industry trends and identifying new opportunities for growth.

ASSUMPTION: This role requires a high level of analytical thinking, data-driven decision making, and strong communication skills. The ideal candidate will have a proven track record in Amazon PPC management and a passion for staying updated on industry trends.

📋 Key Responsibilities

✅ Develop and execute PPC strategies to increase sales, improve return on ad spend (ROAS), and maximize profitability for multiple brands.

✅ Manage all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis.

✅ Analyze campaign performance data to identify trends, insights, and areas for improvement, then implement changes to optimize campaigns.

✅ Manage advertising budgets, ensuring spending aligns with business goals and delivers the best possible ROI.

✅ Conduct competitive analysis to identify market trends, customer behavior, and competitor strategies, then use these insights to develop new PPC tactics and enhance existing campaigns.

✅ Generate regular reports on PPC performance, providing actionable insights and recommendations to stakeholders.

✅ Collaborate with marketing, sales, and product teams to align PPC strategies with overall business goals and brand positioning.

✅ Stay updated on the latest changes in Amazon's advertising platform, policies, and industry best practices to maintain a competitive edge.

✅ Identify new opportunities for growth, including new ad types, markets, and channels to expand brand visibility and revenue potential.

ASSUMPTION: This role requires a high level of ownership and accountability. The ideal candidate will be proactive, results-driven, and able to work effectively in a dynamic, high-growth environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: 3-5 years of experience managing Amazon PPC campaigns, preferably in an agency or fast-paced e-commerce environment.

Required Skills:

• Proven track record of driving sales growth and improving profitability through effective PPC strategies.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Expertise in using Amazon Advertising tools, such as Amazon Seller Central, and third-party tools like Helium 10, Sale Insights, and Data Dive.
• Excellent understanding of keyword research, bid optimization, and audience targeting strategies.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Strong communication skills, with the ability to present complex data and insights clearly to stakeholders.
• Self-starter with a proactive approach and a strong sense of ownership and accountability.

Preferred Skills:

• Advanced proficiency in Excel or Google Sheets for data analysis and reporting.
• Experience with programmatic advertising, Amazon DSP, and display ad campaigns.
• Familiarity with other e-commerce platforms (Walmart, eBay) is a plus.
• Strong project management skills with the ability to work effectively across teams.
• Creative problem-solver with a results-oriented mindset and the ability to adapt to changing market dynamics.

ASSUMPTION: While the job listing does not specify preferred qualifications, the required skills and the nature of the role suggest that candidates with advanced proficiency in data analysis tools, experience with programmatic advertising, and strong project management skills would be highly competitive for this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Amazon PPC Manager role in Lahore, the estimated salary range is PKR 150,000 - 250,000 per month. This range takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Competitive compensation package.
• 10 local paid holidays and 10 paid days off.
• Quarterly performance bonuses.
• Opportunities for professional growth and development in a dynamic, high-growth environment.

Working Hours: Full-time position with standard office hours, Monday to Friday. The role may require occasional work on weekends or evenings to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: X UP Digital operates in the online and mail order retail industry, focusing on the strategic acquisition and optimization of Amazon FBA businesses. The e-commerce market in Pakistan is growing, with a compound annual growth rate (CAGR) of 25.5% expected between 2021 and 2026.

Company Size: X UP Digital is a small company with 11-50 employees. This size allows for a more agile and dynamic work environment, with opportunities for growth and direct impact on the company's success.

Founded: X UP Digital was founded in 2018, making it a relatively young and fast-growing company.

Company Description:

• X UP Digital specializes in the strategic acquisition and optimization of Amazon FBA businesses.
• The company empowers entrepreneurs to realize their e-commerce ambitions by cultivating brands for exponential growth.
• X UP Digital is committed to reshaping the future of online retail, one thriving business at a time.

Company Specialties:

• Amazon FBA business acquisition and optimization
• E-commerce brand cultivation and growth
• Online retail strategy and consulting

Company Website: xupdigital.com

ASSUMPTION: X UP Digital's focus on Amazon FBA businesses and e-commerce brand growth makes it an attractive opportunity for candidates interested in the dynamic and fast-paced world of online retail.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a high degree of expertise and experience in Amazon PPC management. The ideal candidate will have a proven track record of driving sales growth and improving profitability through effective PPC strategies.

Reporting Structure: The Senior Amazon PPC Manager will report directly to the Head of Marketing or a similar role and will collaborate with cross-functional teams, including marketing, sales, and product teams.

Work Arrangement: This role is on-site, with standard office hours Monday to Friday. The role may require occasional work on weekends or evenings to meet project deadlines.

Growth Opportunities:

• As a fast-growing company, X UP Digital offers opportunities for professional growth and development.
• The ideal candidate will have the opportunity to make a significant impact on the company's success and may be well-positioned for career advancement as the company expands.
• This role provides exposure to various aspects of e-commerce and online retail, allowing the candidate to gain a well-rounded skill set and broaden their industry knowledge.

ASSUMPTION: The growth opportunities for this role are closely tied to the company's success. As X UP Digital continues to expand its portfolio of Amazon FBA businesses, the Senior Amazon PPC Manager will play a critical role in driving that growth and may be well-positioned for career advancement.

🌍 Location & Work Environment

Office Type: X UP Digital's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): The company's headquarters is located in Rochester, Michigan, USA. The Lahore office is the company's primary location in Pakistan.

Geographic Context:

• Lahore is the second-largest city in Pakistan and a major commercial and cultural hub.
• The city is home to a growing e-commerce industry, with numerous opportunities for professional development and networking.
• Lahore offers a vibrant and diverse culture, with a rich history and numerous attractions, including historical sites, museums, and cultural events.

Work Schedule: The work schedule for this role is Monday to Friday, with standard office hours. The role may require occasional work on weekends or evenings to meet project deadlines.

ASSUMPTION: The Lahore office provides a dynamic and collaborative work environment, with opportunities for professional growth and development in the growing e-commerce industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview focusing on Amazon PPC management and data analysis skills
• Final round interview with the hiring manager or a member of the senior leadership team

Key Assessment Areas:

• Technical skills in Amazon PPC management and data analysis
• Problem-solving and critical thinking abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience and achievements in Amazon PPC management and data analysis.
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
• Prepare for the technical interview by brushing up on your Amazon PPC and data analysis skills and reviewing recent industry trends and best practices.
• Research X UP Digital's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview.

ATS Keywords: Amazon PPC, campaign management, performance analysis, budget management, competitive research, reporting, collaboration, data analysis, keyword research, bid optimization, audience targeting, project management, creative problem-solving, Excel, Amazon Advertising tools, e-commerce platforms

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit. Successful candidates will demonstrate a strong understanding of Amazon PPC management and data analysis, as well as a passion for staying updated on industry trends and best practices.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Advertising Platform
• Helium 10
• Sale Insights
• Data Dive
• Excel or Google Sheets
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies listed are essential for the successful performance of this role. Candidates should have experience with these tools and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Results-oriented

Work Style:

• Agile and adaptable
• Proactive and results-driven
• Collaborative and team-oriented
• Data-driven and analytical
• Continuously learning and improving

Self-Assessment Questions:

• Do you have a proven track record of driving sales growth and improving profitability through effective Amazon PPC strategies?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to changing market dynamics?
• Do you have strong communication skills and the ability to present complex data and insights clearly to stakeholders?
• Are you passionate about staying updated on industry trends and best practices in Amazon PPC management?

ASSUMPTION: X UP Digital values candidates who are customer-centric, data-driven, innovative, collaborative, and results-oriented. Successful candidates will demonstrate a strong fit with these values and be able to thrive in an agile, adaptable, and collaborative work environment.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the role may require candidates to adapt quickly to changing market dynamics and priorities.
• The role may require occasional work on weekends or evenings to meet project deadlines, which could impact work-life balance.
• Candidates may face competition from other experienced Amazon PPC managers in the market.
• The role may require candidates to manage multiple projects simultaneously, which could be challenging for those who struggle with organization and time management.

ASSUMPTION: While this role offers numerous opportunities for professional growth and development, candidates should be aware of the potential challenges and ensure they are well-suited to the dynamic and fast-paced nature of the work.

📈 Similar Roles Comparison

• Compared to other Amazon PPC manager roles, this position offers a higher level of responsibility and autonomy, with the opportunity to make a significant impact on the company's success.
• This role is unique in its focus on Amazon FBA businesses and e-commerce brand growth, providing candidates with exposure to a specific and growing niche within the e-commerce industry.
• Career paths for this role may include advancement to a director or vice president of marketing position, with the opportunity to lead a team and drive the company's overall marketing strategy.

ASSUMPTION: Candidates should consider the unique aspects of this role and the opportunities it offers for professional growth and development within the growing e-commerce industry.

📝 Sample Projects

• Developing and executing a comprehensive Amazon PPC strategy to drive sales and profitability for a newly acquired Amazon FBA business.
• Conducting a competitive analysis to identify market trends, customer behavior, and competitor strategies, then using these insights to develop new PPC tactics and enhance existing campaigns for an established brand.
• Analyzing campaign performance data to identify trends and insights, then implementing changes to optimize campaigns and improve return on ad spend (ROAS) for multiple brands within the company's portfolio.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Senior Amazon PPC Manager may face in this role. Successful candidates will demonstrate a strong understanding of Amazon PPC management and data analysis, as well as a passion for staying updated on industry trends and best practices.

❓ Key Questions to Ask During Interview

• Can you describe the company's strategy for growing its portfolio of Amazon FBA businesses, and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees, particularly in this role?
• Can you provide examples of how the company has adapted to changing market dynamics in the past, and how this role has contributed to that process?
• How does the company measure the success of its Amazon PPC strategies, and how will my performance be evaluated in this role?
• Can you describe the company's culture and work environment, and how this role contributes to maintaining that culture?

ASSUMPTION: These key questions are designed to help candidates better understand the company's strategy, culture, and expectations for the role. Successful candidates will use these insights to demonstrate their fit with the company's values and goals, as well as their enthusiasm for the opportunity to make a significant impact on the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role, highlighting your experience in Amazon PPC management and data analysis.
• Prepare for the technical interview by brushing up on your Amazon PPC and data analysis skills and reviewing recent industry trends and best practices.
• Research X UP Digital's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview.
• Follow up with the hiring manager or a member of the HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.