Senior Analyst, Digital B2B Marketing

📌 Core Information

🔹 Job Title: Senior Analyst, Digital B2B Marketing

🔹 Company: Mastercard

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing global digital demand generation, ABM, and paid media campaigns
• Optimizing strategies and collaborating with cross-functional teams
• Driving demand through engaging digital campaigns
• Working with agencies and media vendors to leverage best resources and technologies

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid media and account-based marketing (ABM) strategies. Experience in B2B marketing, SaaS, or professional services industries is preferred.

📋 Key Responsibilities

✅ Work with the team’s Director and Digital Marketing Managers to execute global digital demand generation, ABM, and paid media campaigns

✅ Act as a digital marketing advisor for Mastercard Services, helping internal stakeholders maximize the impact of their campaigns

✅ Own and optimize ABM strategies, ensuring targeted, high-impact engagement with key accounts and priority buying centers

✅ Develop and execute high-performing digital campaigns, leveraging programmatic advertising, LinkedIn ads, personalized landing pages, and remarketing strategies

✅ Test, learn, and optimize—use A/B testing, audience insights, and data analytics to continuously improve campaign performance and ROI

✅ Collaborate with agencies and media vendors, ensuring we’re leveraging the best resources and technologies to drive success

✅ Contribute to our Services Digital Marketing Center of Excellence, fostering best practices, creative experimentation, and a library of high-performing content for reuse

✅ Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table

ASSUMPTION: The role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience in marketing, communications, or a related field

Experience: Relevant work experience as a digital media specialist with experience building and executing paid digital campaigns across various channels such as Paid Social/LinkedIn, Paid Search/SEM, Display, Content Syndication, PPL, etc.

Required Skills:

• Proven experience in digital media and B2B marketing
• Strong communication and analytical skills
• Ability to navigate multi-product environments and deliver on deadlines
• Familiarity with emerging paid and social media trends

Preferred Skills:

• Experience in SaaS or professional services industries
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is likely required for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Analyst role in Toronto, the estimated salary range is CAD 85,000 - 120,000 per year. This is an estimate and the actual salary may vary based on experience and other factors.

Benefits:

• Competitive benefits package
• Retirement savings plans
• Employee stock purchase plan

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role and team needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the IT Services and IT Consulting industry, focusing on global digital payments and commerce, technology, and innovative mobile payment solutions.

Company Size: Mastercard has 10,001+ employees, making it a large organization with extensive resources and opportunities for growth.

Founded: Mastercard was founded in 1966 and has since grown to become a leading global technology company.

Company Description:

• Mastercard powers economies and empowers people in 200+ countries and territories worldwide
• Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• Combines technology, innovation, partnerships, and networks to deliver unique products and services

Company Specialties:

• Global digital payments/commerce
• Technology
• Innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior analyst level, requiring a combination of strategic thinking, tactical execution, and strong analytical skills.

Reporting Structure: The role reports directly to the Director of B2B Digital (Demand Generation) and works closely with Digital Marketing Managers and cross-functional teams across Services Marketing and the business.

Work Arrangement: The role is on-site, with a flexible work arrangement that may include remote work options based on team and business needs.

Growth Opportunities:

• Potential to advance to a management or leadership role within the digital marketing team
• Opportunities to work on diverse campaigns and projects, gaining exposure to various aspects of the business
• Access to training and development programs to enhance skills and advance career growth

ASSUMPTION: The role's focus on campaign strategy, execution, and measurement provides a strong foundation for career growth within digital marketing.

🌍 Location & Work Environment

Office Type: Mastercard's Toronto office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): 121 Bloor St E, Toronto, ON M4W 3M5, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry and a high cost of living
• The city offers numerous opportunities for professional growth and networking
• Mastercard's Toronto office is centrally located, with easy access to public transportation and amenities

Work Schedule: The role follows a standard workweek, with core hours from 9:00 AM to 5:00 PM, and flexibility for the role and team needs.

ASSUMPTION: The role's on-site nature allows for better collaboration and integration with the team and the broader organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final interview with the director or another senior stakeholder
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and campaign strategy
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with Mastercard's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Mastercard's business and the role's requirements in your application materials
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Digital Marketing, Account-Based Marketing, Paid Media, Campaign Strategy, Data Analytics, Collaboration, Content Creation, A/B Testing, Programmatic Advertising, LinkedIn Ads, Remarketing Strategies, Creative Experimentation, B2B Marketing, SaaS, Professional Services, Communication Skills, Problem-Solving

ASSUMPTION: The application process may vary based on the specific needs of the team and the business.

🛠️ Tools & Technologies

• Marketing automation and analytics platforms (e.g., Marketo, Google Analytics)
• Paid media advertising platforms (e.g., LinkedIn Ads, Google Ads, Facebook Ads)
• Programmatic advertising platforms (e.g., The Trade Desk, Google Display & Video 360)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the business's needs.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true to our roots
• Inventing the future
• Nurturing partnerships
• Collaborating and delivering excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Mastercard's core values, particularly 'Doing the right thing' and 'Collaborating and delivering excellence'?
• How comfortable are you working in a fast-paced, multi-product environment and delivering on deadlines?
• How do you approach continuous learning and staying up-to-date with emerging paid and social media trends?

ASSUMPTION: Mastercard values candidates who demonstrate strong cultural fit, alignment with the company's values, and a commitment to delivering excellence.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Working with diverse teams and stakeholders across the organization
• Keeping up with the fast-paced nature of digital marketing and the ever-evolving media landscape
• Adapting to changes in the business and market conditions

ASSUMPTION: The role's fast-paced nature and diverse responsibilities require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other senior analyst roles in digital marketing, this position places a greater emphasis on account-based marketing (ABM) strategies and collaboration with cross-functional teams
• In the B2B marketing landscape, this role focuses on digital channels and paid media, differentiating it from more traditional B2B marketing roles
• Career progression in this role may lead to management or leadership positions within digital marketing, similar to other senior analyst roles in the industry

ASSUMPTION: While this role shares similarities with other senior analyst positions in digital marketing, its unique focus on ABM and collaboration sets it apart.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to engage key accounts and priority buying centers
• Optimizing a paid media campaign to improve ROI and drive better performance across various digital channels
• Collaborating with cross-functional teams to create engaging content and assets for digital marketing campaigns

ASSUMPTION: The specific projects and campaigns in this role will vary based on the team's priorities and the business's needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams and stakeholders within Mastercard Services and the broader organization?
• What are the most significant challenges facing the digital marketing team, and how can this role contribute to addressing them?
• What opportunities are there for professional growth and development within this role and the broader digital marketing team?
• How does Mastercard support work-life balance for its employees, particularly in a role with a flexible work arrangement?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the organization, and helps you better understand the position's requirements and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and cultural fit
• If selected for an interview, be prepared to discuss your approach to digital marketing, campaign strategy, and data-driven decision-making
• Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.