📌 Core Information
🔹 Job Title: Senior Analyst, Digital Enablement and Channel Execution – B2B Campaign Manager
🔹 Company: CVS Health
🔹 Location: Woonsocket, Rhode Island
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 1-2+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing personalized messaging campaigns across digital channels
- Facilitating partnerships with various teams to enhance platform usage
- Contributing to the digital messaging roadmap for PSS Marketing
- Achieving best-in-class channel execution and training for partners and marketers
ASSUMPTION: This role requires a balance of technical and communication skills, with a focus on digital marketing execution.
📋 Key Responsibilities
✅ Execute and support email marketing and webinar campaigns to clients and prospects
✅ Achieve best-in-class channel execution and training for partners and marketers
✅ Serve as a SME to business partners through digital initiatives and clearly articulate how to execute using the available digital tools
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s Degree Required
Experience: 1-2+ years experience in digital marketing with a focus on execution
Required Skills:
- Proven experience with Marketo, Salesforce.com, On24, or other webinar service, and Workfront
- Excellent written and verbal communication skills
Preferred Skills:
- Certified Market Research Analyst (CMRA)
ASSUMPTION: While not explicitly stated, proficiency in digital marketing tools and a strong understanding of marketing principles are likely required for this role.
💰 Compensation & Benefits
Salary Range: $46,988.00 - $112,200.00 (This range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors.)
Benefits:
- Affordable medical plan options
- 401(k) plan
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation and weight management programs
- Confidential counseling and financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary offer may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care
Company Size: 10,001+ employees (Large enterprise)
Founded: 1963
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can.
- They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
- Their mission is to help people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Retail
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health is a large, established company with a wide range of services and a significant presence in the health care industry.
📊 Role Analysis
Career Level: Mid-level (1-2 years of experience)
Reporting Structure: Reports to the Senior Manager, Digital Enablement and Channel Execution
Work Arrangement: On-site (Woonsocket, Rhode Island)
Growth Opportunities:
- Potential career growth within the marketing department or related fields
- Opportunities to work on high-impact projects and contribute to the digital messaging roadmap
- Possibility to develop expertise in digital marketing execution and strategy
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 1 CVS Drive, Woonsocket, RI 02895, US
Geographic Context:
- Woonsocket is a city in Rhode Island with a population of approximately 41,000 people.
- The cost of living in Woonsocket is relatively low compared to other major cities in the United States.
- The area offers a mix of urban and suburban living, with access to outdoor recreation and cultural attractions.
Work Schedule: Full-time, Monday-Friday, with potential flexibility for remote work or alternative schedules
ASSUMPTION: The work environment is likely collaborative and dynamic, with a focus on digital marketing execution and strategy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview or assessment
Key Assessment Areas:
- Digital marketing expertise
- Communication skills
- Problem-solving abilities
- Cultural fit
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on digital marketing execution
- Tailor your cover letter to demonstrate your understanding of the role and your fit with CVS Health's mission and values
- Prepare examples of successful digital marketing campaigns you've worked on or contributed to
ATS Keywords: Digital Marketing, Email Marketing, Webinar Campaigns, Execution, Marketo, Salesforce.com, On24, Workfront, Communication Skills, Partnership Facilitation, Digital Tools, Marketing Initiatives, Best Practices, Standardization, Data Connectivity
ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate both technical skills and cultural fit.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- On24
- Workfront
ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Care
- Collaboration
- Integrity
- Innovation
- Performance
Work Style:
- Collaborative
- Dynamic
- Results-driven
Self-Assessment Questions:
- How have you demonstrated care and compassion in your previous roles?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a common goal?
- How do you approach challenges and setbacks in your work, and how do you ensure that you maintain a high level of integrity in your actions?
ASSUMPTION: CVS Health values candidates who are caring, collaborative, and committed to delivering high-quality results with integrity.
⚠️ Potential Challenges
- Working in a large, matrixed organization with multiple stakeholders
- Managing competing priorities and tight deadlines
- Keeping up with the latest digital marketing trends and tools
- Navigating a large company structure and finding opportunities for growth and development
ASSUMPTION: These challenges are common in large enterprises and can be mitigated with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Campaign Manager, but with a focus on B2B audiences and digital messaging channels
- Unlike other marketing roles, this position requires a strong understanding of digital marketing execution and a willingness to work closely with various teams to achieve business and marketing success
- Career progression may involve moving into a more strategic or management role within the marketing department or a related field
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the marketing field.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new product or service
- Managing a webinar series to educate customers on best practices for using CVS Health's digital tools and platforms
- Collaborating with cross-functional teams to create and implement a digital marketing strategy that aligns with business objectives and drives measurable results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from tactical execution to strategic planning and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits into the broader marketing organization?
- How does this role contribute to CVS Health's overall mission and strategic goals?
- What are the most pressing challenges facing the team or department, and how can this role help address them?
- What opportunities are there for professional growth and development within this role or the broader organization?
- How does CVS Health support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in digital marketing execution
- Write a cover letter that demonstrates your understanding of the role and your fit with CVS Health's mission and values
- Prepare examples of successful digital marketing campaigns you've worked on or contributed to
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
