📌 Core Information
🔹 Job Title: Senior Analyst, Marketing
🔹 Company: Mastercard
🔹 Location: Toronto, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing global Digital Demand Generation, ABM, and Paid Media campaigns
- Advising internal stakeholders on digital marketing strategies
- Optimizing ABM strategies for targeted, high-impact engagement
- Developing and executing high-performing digital campaigns
- Collaborating with agencies and media vendors for successful campaign execution
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving demand through engaging digital campaigns.
📋 Key Responsibilities
✅ Work with the team’s Director and Digital Marketing Managers to execute global Digital Demand Gen, ABM, and Paid Media campaigns
✅ Act as a digital marketing advisor for Mastercard Services, helping internal stakeholders maximize campaign impact
✅ Own and optimize ABM strategies, ensuring targeted, high-impact engagement with key accounts and priority buying centers
✅ Develop and execute high-performing digital campaigns, leveraging various channels and strategies
✅ Test, learn, and optimize campaigns using A/B testing, audience insights, and data analytics to improve performance and ROI
✅ Collaborate with agencies and media vendors to ensure successful campaign execution
✅ Contribute to the Services Digital Marketing Center of Excellence, fostering best practices and creative experimentation
✅ Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: Relevant work experience as a digital media specialist with experience building and executing paid digital campaigns across various channels
Required Skills:
- Digital marketing expertise, including Paid Social/LinkedIn, Paid Search/SEM, Display, Content Syndication, PPL, etc.
- B2B marketing experience, preferably in SaaS or Professional Services industries
- Strong communication and collaboration skills
- Data-driven mindset with experience in defining KPIs, interpreting data, and optimizing campaigns
- Problem-solving skills and ability to work independently
Preferred Skills:
- Experience with ABM strategies and tools
- Familiarity with marketing automation platforms
- Knowledge of marketing analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates with experience in B2B marketing, SaaS, or Professional Services industries will have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Retirement savings plan with company match
- Employee stock purchase plan
- Health and wellness programs
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the global financial services and technology industry, focusing on digital payments, commerce, and data analytics
Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for growth, collaboration, and diverse perspectives
Founded: Mastercard was founded in 1966 and has since grown into a global leader in its industry
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide
- The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Mastercard’s technology and innovation, partnerships, and networks combine to deliver unique products and services that help people, businesses, and governments realize their greatest potential
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions
- Processing
Company Website: www.mastercard.com
ASSUMPTION: Mastercard’s large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with teams across the world.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing, seeking to grow their career in a global organization
Reporting Structure: The Senior Analyst, Marketing will report directly to the Director of B2B Digital (Demand Generation)
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on diverse projects and collaborate with teams across the organization
- Access to professional development resources and training programs
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Mastercard’s Toronto office is a modern, collaborative workspace with a focus on employee well-being and productivity
Office Location(s): 121 Bloor St E, Toronto, ON M4W 3M5, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant business community and a strong tech industry
- The city offers a high quality of life, with numerous cultural attractions, entertainment options, and outdoor activities
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: The standard workweek is Monday to Friday, with some flexibility for occasional remote work
ASSUMPTION: Toronto offers a dynamic work environment with a diverse talent pool and numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Director of B2B Digital
Key Assessment Areas:
- Digital marketing expertise and campaign strategy
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in digital marketing and campaign execution
- Demonstrate a strong understanding of B2B marketing principles and ABM strategies
- Showcase your ability to analyze data and optimize campaigns for improved performance
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Digital Marketing, Paid Media, ABM, Campaign Strategy, Data Analytics, Collaboration, B2B Marketing, SaaS, Professional Services
ASSUMPTION: Mastercard’s application process is designed to assess candidates’ skills and cultural fit, with a focus on digital marketing expertise and campaign strategy.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Paid media platforms (e.g., LinkedIn Ads, Google Ads)
- ABM tools (e.g., Engagio, Demandbase)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team’s preferences and the organization’s standards.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to our roots
- Inventing the way forward
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and innovative
Self-Assessment Questions:
- How do you ensure that your digital marketing campaigns align with Mastercard’s brand and values?
- Can you describe a time when you had to adapt your approach to meet changing circumstances or data insights?
- How do you collaborate effectively with cross-functional teams to execute successful marketing campaigns?
ASSUMPTION: Mastercard values candidates who are passionate about digital marketing, data-driven, and committed to working collaboratively in a dynamic, global organization.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Collaborating effectively with global teams across different time zones
- Adapting to changes in the marketing landscape and campaign strategies
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective communication with team members and stakeholders.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on data analysis and campaign optimization
- In the B2B marketing industry, this role offers a unique blend of strategic planning, campaign execution, and data-driven optimization
- Career progression in this role may lead to opportunities in marketing management, digital strategy, or data analysis
ASSUMPTION: This role offers a unique combination of skills and experiences that can set candidates up for success in a variety of marketing careers.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a key account in the financial services industry
- Optimizing a paid media campaign for a B2B product launch, resulting in a 20% increase in click-through rate and a 15% reduction in cost-per-acquisition
- Collaborating with a cross-functional team to create and execute a global digital marketing campaign for a new Mastercard product, driving brand awareness and demand generation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and work style of the B2B Digital Marketing team?
- How does this role fit into the broader marketing strategy for Mastercard Services?
- What are the most significant challenges facing the B2B Digital Marketing team in the next 12 months, and how can this role contribute to addressing them?
- What opportunities are there for professional development and growth within the marketing team and the broader organization?
- How does Mastercard support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the organization, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience in digital marketing, campaign execution, and data analysis
- Write a cover letter that demonstrates your understanding of the role, the team, and the organization, and explains why you are a strong fit for the position
- Prepare examples of your past work, such as campaign performance reports or case studies, to showcase your skills and achievements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
