Senior Analyst Marketing

📌 Core Information

🔹 Job Title: Senior Analyst Marketing

🔹 Company: Western Union

🔹 Location: Pune, Mahārāshtra, India

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analyst

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days on-site per week)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving marketing campaigns and tactical pricing initiatives across South Asia and Southeast Asia
• Managing brand visibility and retail support for South Asia
• Collaborating with cross-functional teams for campaign tracking, testing, and reporting
• Vendor and stakeholder management, including contract handling and budget management

ASSUMPTION: This role requires a high level of organization and project management skills to balance multiple responsibilities across different regions.

📋 Key Responsibilities

✅ Go-to-Market & Campaign Management – South Asia:

• Develop and execute integrated marketing campaigns for key South Asian in-bound markets
• Plan and manage festive campaigns and agent activations in coordination with business teams and partners
• Support event sponsorships, local activations, and on-ground engagement for South Asia
• Track campaign KPIs and optimize performance based on business goals

✅ Marketing Operations – Southeast Asia:

• Lead and manage SEO/SEM efforts for digital customer acquisition and engagement across Southeast Asia markets
• Provide creative support for Southeast Asia, including campaign briefs, adaptations, and alignment with global brand guidelines
• Act as tactical pricing POC for digital products in Southeast Asia

✅ Tactical Pricing – South Asia & SEA:

• Implement and monitor tactical pricing initiatives for Singapore, Malaysia, and digital channels across SEA
• Work closely with regional pricing teams to align pricing with promotions, customer trends, and campaign cycles

✅ Brand Visibility & Retail Support – South Asia:

• Manage brand visibility projects across own locations in Singapore, Hong Kong, and South Asia
• Coordinate with vendors and principal agents for visibility rollouts, refreshes, and seasonal requirements
• Supervise execution and reporting of Own location screens and other visibility touchpoints

✅ Creative & Content Development:

• Liaise with Global Creative and Media teams for content creation, localization, and adaptation across regions
• Ensure campaign creatives adhere to branding guidelines and local sensitivities
• Deliver marketing assets for digital and retail teams to ensure 360-degree campaign visibility

✅ Vendor & Stakeholder Management (South Asia):

• Handle end-to-end coordination with creative, digital, event, and production vendors
• Manage contracts, invoice processing, PO creation, and post-campaign reconciliation
• Act as marketing liaison for Legal, Finance, and Procurement teams

✅ Budget Management:

• Support annual planning and quarterly forecasting for South Asia
• Track spends across campaigns, activations, and media to ensure budget discipline

ASSUMPTION: This role requires strong communication and collaboration skills to work effectively with various teams and stakeholders across different regions and functions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on campaign management and digital marketing

Required Skills:

• Proven experience in managing integrated marketing campaigns
• Strong understanding of digital marketing strategies, including SEO and SEM
• Familiarity with customer analytics and vendor management
• Excellent project management, communication, and stakeholder management skills
• Proficiency in Microsoft Office Suite and marketing analytics tools

Preferred Skills:

• Fluency in local languages (e.g., Hindi, Tamil, Bengali, etc.)
• Experience working in a global or regional role
• Knowledge of the financial services industry

ASSUMPTION: Fluency in local languages is highly preferred for this role, as it is crucial for effective communication and campaign localization in South Asia.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for a mid-level marketing role in Pune, India)

Benefits:

• Employee Provident Fund (EPF)
• Gratuity Payment
• Public holidays
• Annual Leave, Sick leave, Compensatory leave, and Maternity/Paternity leave
• Annual Health Check-up
• Hospitalization Insurance Coverage (Mediclaim)
• Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
• Cab Facility
• Relocation Benefit

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Pune, India. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1851 (Over 160 years ago)

Company Description:

• Western Union is a global leader in cross-border, cross-currency money movement
• Offers a wide range of financial services, including money transfers, bill payments, and business financial services
• Operates in over 200 countries and territories, with a diverse and passionate customer-centric team of over 8,000 employees

Company Specialties:

• Money Transfer Services
• Business Financial Services
• Bill Payment
• Financial Services
• Financial Technology
• Digital Applications
• Digital Payments
• Digital Money Transfer

Company Website: https://www.westernunion.com/

ASSUMPTION: Western Union's extensive global presence and large employee base may indicate a well-established and structured work environment, with ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports to the Head of Marketing, South Asia & Southeast Asia

Work Arrangement: Hybrid (3 days on-site per week)

Growth Opportunities:

• Potential to take on more regional responsibilities or move into a management role
• Opportunities to work on high-impact projects and gain exposure to various aspects of marketing
• Access to learning and development programs to enhance skills and advance career

ASSUMPTION: As a mid-level role in a large enterprise, this position offers ample opportunities for career growth and development, both within the marketing function and across other areas of the business.

🌍 Location & Work Environment

Office Type: On-site (with a hybrid work arrangement)

Office Location(s): Pune, Mahārāshtra, India

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and cultural heritage
• Pune offers a mix of urban and traditional Indian culture, with a lower cost of living compared to other major Indian cities like Mumbai
• The office is located in the Western Union Global Service Center, which houses various departments and offers ample opportunities for collaboration and networking

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site per week)

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final round with senior leadership

Key Assessment Areas:

• Marketing campaign management skills
• Digital marketing expertise (SEO, SEM)
• Project management and organizational skills
• Communication and stakeholder management skills
• Cultural fit and alignment with Western Union's values

Application Tips:

• Highlight relevant marketing campaign management experience and digital marketing skills in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Western Union's values
• Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results
• Follow up with the recruiter after submitting your application to express your interest in the role

ATS Keywords: Marketing Campaign Management, Digital Marketing, SEO, SEM, Tactical Pricing, Brand Visibility, Creative Development, Content Development, Vendor Management, Stakeholder Management, Budget Management, Customer Analytics, Event Sponsorships, Market Research, Performance Optimization

ASSUMPTION: Western Union's application process may involve Applicant Tracking System (ATS) screening, so it's essential to include relevant keywords from the job description in your resume to increase your chances of being shortlisted.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Vendor management tools (e.g., Coupa, Jaggaer)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role, as they are crucial for campaign management, analysis, and optimization.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers at the heart of everything we do
• Diverse & inclusive: Embracing the power of different perspectives and backgrounds
• One global team: Collaborating and supporting each other to achieve common goals

Work Style:

• Data-driven: Making informed decisions based on data and analytics
• Agile: Adapting quickly to change and embracing continuous improvement
• Collaborative: Working closely with cross-functional teams to achieve shared objectives

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your marketing campaigns?
• Can you provide an example of a time when you had to adapt quickly to a change in marketing strategy or tactics?
• How do you ensure effective collaboration and communication with cross-functional teams?

ASSUMPTION: Western Union places a strong emphasis on its company values, and candidates who can demonstrate alignment with these values will have a better chance of being selected for the role.

⚠️ Potential Challenges

• Managing multiple responsibilities across different regions and functions may require strong organizational skills and time management
• Working in a large enterprise may involve navigating complex hierarchies and decision-making processes
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members
• Pune's tropical climate and monsoon season may impact daily commutes and work arrangements

ASSUMPTION: These potential challenges are specific to this role and work arrangement, and candidates should be prepared to address them proactively during the interview process.

📈 Similar Roles Comparison

• Compared to a regional marketing manager role, this position has a more focused scope on campaign management and tactical pricing initiatives
• In the financial services industry, marketing roles often require a strong understanding of customer analytics and data-driven decision-making
• Career progression from this role may involve moving into a regional marketing management position or specializing in a specific marketing function (e.g., digital marketing, brand management)

ASSUMPTION: This role offers a unique blend of marketing campaign management, tactical pricing, and brand visibility responsibilities, making it distinct from other marketing roles in the industry.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to increase customer acquisition in a key South Asian market
• Conducting market research to identify pricing opportunities for digital money transfer services in Southeast Asia
• Managing a tactical pricing initiative to optimize revenue and customer satisfaction in the Singapore market

ASSUMPTION: These sample projects are designed to reflect the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the marketing function in South Asia and Southeast Asia?
• How does Western Union support the professional development and growth of its marketing employees?
• Can you provide an example of a successful marketing campaign that was executed in the region, and what made it effective?
• How does Western Union approach diversity, equity, and inclusion in its marketing efforts and internal culture?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns in this role?

ASSUMPTION: These interview questions are designed to provide candidates with a deeper understanding of the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Western Union careers portal
• Tailor your resume to highlight relevant marketing campaign management experience and digital marketing skills
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for Western Union's values and culture
• Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results
• Follow up with the recruiter after submitting your application to express your interest in the role and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.