Senior Analyst – Marketing Effectiveness

📌 Core Information

🔹 Job Title: Senior Analyst – Marketing Effectiveness

🔹 Company: Ebiquity

🔹 Location: Spain

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: Hybrid (Spain)

🚀 Job Overview

Key aspects of this role include:

• Delivering accurate and appropriate analytic models using the tools and processes
• Interpreting analysis to create concise, insightful customer communications
• Ensuring projects and deadlines are met in line with the client's needs
• Continually developing marketing effectiveness knowledge and expertise

ASSUMPTION: This role requires a strong analytical background and experience in marketing effectiveness. The hybrid work arrangement allows for flexibility while maintaining a connection to the team in Spain.

📋 Key Responsibilities

✅ Create and deliver accurate and appropriate analytic models using the tools and processes and assisting in ad hoc projects as advised by the Team Leader

✅ Interpret the analysis to create concise, insightful customer communications (presentations, documentation etc), being able to create and develop a narrative that is consistent with the data gathered.

✅ Ensure projects and deadlines are met in line with the client's needs.

✅ Continually develop marketing effectiveness knowledge and expertise, by participating on in- house trainings, as well as helping and supporting Analyst and Graduate Analyst with their development.

ASSUMPTION: The role involves a mix of independent work and collaboration with the team to ensure projects are delivered on time and to a high standard.

🎯 Required Qualifications

Education: Bachelor's Degree in Mathematics, Statistics or Economics with a strong focus on econometrics

Experience: At least 1-3 years of experience in a similar analytics environment

Required Skills:

• Proven, hands-on experience in Big Data analysis, econometrics and Marketing Mix Modelling
• Good knowledge of media, marketing, pricing and promotions, ideally with a consultancy, media agency or media owner
• Excellent attention to detail
• Advanced numerate & analytical skill
• Competent with Excel, PowerPoint and Word
• Ideally experience with Eviews, R or Sequel, any programming skills would be advantageous
• Ability to communicate in a professional environment

Preferred Skills:

• Fluency in English (spoken and written) with a minimum level of C1

ASSUMPTION: The required skills and experience are essential for success in this role. Fluency in English is a must for effective communication with clients and team members.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for a Senior Analyst role in Spain with 1-3 years of experience)

Benefits:

• Flexibility to work from home (hybrid or fully remote options available)
• Training and Development Opportunities
• Summer schedule July - Sept
• 6 hour work day on Fridays (9.00 – 15.00)
• Birthday day off

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is designed to promote work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, specifically focused on marketing effectiveness and financial transparency in the client-agency relationship

Company Size: 11-50 employees, which allows for a more personal and collaborative work environment

Founded: The company was founded in 2000 and has since grown to become the largest independent global marketing auditor

Company Description:

• FirmDecisions, a member of the Ebiquity Group Plc., is the largest independent global marketing auditor
• The company provides financial transparency in the client-agency relationship to the world’s biggest advertisers
• FirmDecisions has offices in 5 continents and carries out financial audits in various marketing sectors

Company Specialties:

• Marketing Compliance Audits

Company Website: https://www.firmdecisions.com/

ASSUMPTION: The company's focus on marketing effectiveness and financial transparency makes it an attractive option for candidates interested in the marketing industry and data analysis.

📊 Role Analysis

Career Level: Entry to Mid-level, with opportunities for growth and development within the company

Reporting Structure: The role reports to the UK-based Team Leader

Work Arrangement: Hybrid, with the option to work from home and the office in Spain

Growth Opportunities:

• Training and development opportunities within the company
• Potential career progression to more senior roles within the marketing effectiveness department

ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive option for candidates looking to advance their career in marketing effectiveness.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work from home and the office in Spain

Office Location(s): Spain

Geographic Context:

• Spain offers a vibrant and dynamic work environment with a strong focus on work-life balance
• The country is home to many multinational corporations and offers ample opportunities for professional growth
• Spain has a Mediterranean climate, with mild winters and hot summers, making it an attractive location for expats

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including a 6-hour workday on Fridays

ASSUMPTION: The hybrid work arrangement and flexible work schedule make this role an attractive option for candidates looking for a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate analytical skills
• Final interview with the Team Leader or hiring manager

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Cultural fit and teamwork

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your enthusiasm for the role and the company
• Be ready to discuss your experience with Big Data analysis, econometrics, and Marketing Mix Modelling

ATS Keywords: Marketing Effectiveness, Big Data Analysis, Econometrics, Marketing Mix Modelling, Excel, PowerPoint, Word, Eviews, R, Sequel, Programming Skills

ASSUMPTION: The application process is designed to assess the candidate's analytical skills, communication abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Excel, PowerPoint, Word
• Eviews, R, Sequel (preferred but not required)

ASSUMPTION: The required tools and technologies are industry-standard and can be learned or improved upon with the company's training and development opportunities.

👔 Cultural Fit Considerations

Company Values:

• Transparency through knowledge

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on client satisfaction
• Adaptable and open to learning and growth

Self-Assessment Questions:

• Do you have a strong attention to detail and advanced numerate & analytical skills?
• Are you comfortable working in a hybrid environment and collaborating with a team based in the UK?
• Do you have a growth mindset and a desire to continually develop your marketing effectiveness knowledge and expertise?

ASSUMPTION: The company values transparency and knowledge, making it an attractive option for candidates who are results-driven, collaborative, and open to learning and growth.

⚠️ Potential Challenges

• The role may require working with large datasets and complex models, which can be challenging at times
• The hybrid work arrangement may require some adjustment for candidates who are used to working in an office environment full-time
• The role may involve tight deadlines and the need to deliver accurate and appropriate models in a timely manner

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth and development within the company and the attractive work-life balance offered by the hybrid work arrangement.

📈 Similar Roles Comparison

• This role is similar to other Senior Analyst roles in the marketing effectiveness industry, but may offer more opportunities for growth and development within the company
• The role may require more advanced analytical skills and experience than entry-level positions, but offers a higher salary and more responsibility
• The role may offer more opportunities for career progression than mid-level positions, but may require more experience and a higher level of expertise

ASSUMPTION: The role offers a unique combination of opportunities for growth and development, a competitive salary, and an attractive work-life balance, making it an attractive option for candidates looking to advance their career in marketing effectiveness.

📝 Sample Projects

• Developing and delivering accurate and appropriate analytic models for a major advertising campaign
• Interpreting analysis to create concise, insightful customer communications for a marketing effectiveness audit
• Assisting in ad hoc projects as advised by the Team Leader, such as developing new models or improving existing processes

ASSUMPTION: The sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing effectiveness strategy for the company?
• What opportunities are there for growth and development within the company?
• How does the hybrid work arrangement work in practice, and what support is available for remote workers?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: The key questions to ask during the interview are designed to give candidates a better understanding of the role, the company, and the work environment, and to assess whether the role is the right fit for their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your enthusiasm for the role and the company
• Be ready to discuss your experience with Big Data analysis, econometrics, and Marketing Mix Modelling during the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.