Senior Application marketing manager

📌 Core Information

🔹 Job Title: Senior Application Marketing Manager

🔹 Company: Infineon Technologies

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Semiconductor Manufacturing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Regional application marketing for EEA architecture and Zonal applications
• Responsibility for EEA architecture and Zonal applications application and VUE total DW revenue
• Developing global go-to-market (G2M) strategy for the region and managing regional G2M activities
• Supporting sales teams to achieve product line level revenue targets
• Collaborating cross-functionally to achieve revenue and DW targets on related applications

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the automotive industry and EEA architecture.

📋 Key Responsibilities

✅ Regional application marketing for EEA architecture and Zonal applications

✅ Responsible for EEA architecture and Zonal applications application and VUE total DW revenue

✅ Develop GC EEA architecture and Zonal application G2M (go to market) strategy (including MCU, High-side/Low-side, bridge driver, MOS etc)

✅ Support sales team to achieve product line level revenue target

✅ Support cross product line, cross division sales to achieve revenue target and DW target on related application

✅ Adapt and deploy global G2M (go to market) strategy for the region, manage regional G2M activities on application level and feedback on customer / market acceptance of IFX solution offering

ASSUMPTION: This role involves a high degree of collaboration and requires strong influencing skills to work effectively with internal customers.

🎯 Required Qualifications

Education: Bachelor’s degree or above

Experience: Over 5 years of relevant working experience in the automotive industry

Required Skills:

• System level knowledge on EEA architecture and Zonal applications
• Over 3 years of experience with automotive microcontrollers
• Good communication skills to influence internal customers to reach defined goals
• Fluent in Chinese and English

Preferred Skills:

• Experience with global go-to-market strategies
• Knowledge of the semiconductor industry

ASSUMPTION: While not explicitly stated, experience in application marketing or a related field is likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior role in the semiconductor industry in Shanghai, the estimated salary range is CNY 450,000 - 600,000 per year. This estimate takes into account the experience level, location, and company size.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). Overtime may be required occasionally.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Infineon Technologies operates in the semiconductor manufacturing industry, which is a critical sector for driving decarbonization and digitalization.

Company Size: With over 10,000 employees, Infineon is a large company that offers extensive resources and opportunities for professional growth.

Founded: Infineon was founded in 1999 and has since grown to become a global leader in power systems and IoT.

Company Description:

• Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT
• The company enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT
• Infineon is committed to actively driving decarbonization and digitalization

Company Specialties:

• Energy Efficiency
• Mobility
• Security
• Decarbonization
• Digitalization
• Internet of Things

Company Website: www.infineon.com

ASSUMPTION: Infineon's focus on sustainability and innovation creates an exciting work environment for professionals looking to make a meaningful impact.

📊 Role Analysis

Career Level: This is a senior-level role that offers significant responsibility and the opportunity to drive strategic initiatives.

Reporting Structure: The Senior Application Marketing Manager reports directly to the Head of Marketing and works closely with sales teams and other internal stakeholders.

Work Arrangement: This role is on-site, with the primary office location in Shanghai, China.

Growth Opportunities:

• Potential to expand regional responsibilities or take on additional product lines
• Opportunities for professional development and skill-building within the marketing function
• Possibility to progress to a director-level role in the future

ASSUMPTION: Given Infineon's size and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Infineon's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): No. 4, Lane 55, Chuanhe Road, Pudong, Shanghai 201210, China

Geographic Context:

• Shanghai is a major global city and a significant hub for the semiconductor industry
• The city offers a vibrant cultural scene, diverse dining options, and ample entertainment opportunities
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: Standard office hours with occasional overtime as needed. The role may require travel to other regions or countries for meetings, conferences, or customer visits.

ASSUMPTION: Living and working in Shanghai provides a unique blend of cultural experiences and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Industry knowledge and technical expertise
• Strategic thinking and problem-solving skills
• Communication and influencing skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving abilities and past achievements
• Demonstrate your understanding of the automotive industry and EEA architecture in your responses

ATS Keywords: Application Marketing, EEA Architecture, Zonal Applications, Automotive Industry, Microcontrollers, Communication Skills, Chinese, English

ASSUMPTION: Infineon's hiring process is designed to assess candidates' technical skills, cultural fit, and potential to contribute to the company's success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, SAP CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and regional requirements.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Performance
• Trust
• Responsibility
• Collaboration

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving targets
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with cross-functional teams and influencing stakeholders?
• Do you possess strong problem-solving skills and a strategic mindset?

ASSUMPTION: Infineon values diversity and inclusion and seeks candidates who can contribute to a positive, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating a large, matrixed organization with complex reporting structures
• Adapting to a high-growth, rapidly changing business landscape
• Working with diverse teams and stakeholders across different time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager or a Senior Marketing Manager with a focus on applications
• Compared to other senior marketing roles, this position requires a deeper understanding of the automotive industry and EEA architecture
• Career progression may involve moving into a director-level role or expanding regional responsibilities

ASSUMPTION: While this role shares similarities with other senior marketing positions, it has unique requirements and offers distinct opportunities for growth and development.

📝 Sample Projects

• Developing a go-to-market strategy for a new EEA architecture application
• Conducting market research and analysis to identify growth opportunities for Zonal applications
• Collaborating with sales teams to create targeted marketing campaigns for specific customer segments

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role and the opportunity to drive meaningful impact.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Infineon's EEA architecture and Zonal applications?
• What are the key priorities for this role in the first 90 days?
• How does Infineon support the professional development and growth of its employees?
• What is the expected timeline for reviewing and potentially adjusting the global go-to-market strategy for the region?
• How does this role collaborate with other marketing teams and functions within Infineon?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the automotive industry and EEA architecture, as well as your fit for the role and company
• If applicable, prepare examples of your past achievements in application marketing or related fields
• Follow up with the hiring manager, Crystal, after one week if you have not heard back about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.