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Senior Architect, Digital Marketing

GSK
Full-time
On-site
Philadelphia, Pennsylvania, United States
🌐 Digital Marketing
**πŸ“Œ Core Information**

πŸ”Ή Job Title: Senior Architect, Digital Marketing

πŸ”Ή Company: GSK

πŸ”Ή Location: Philadelphia, Pennsylvania, United States

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Digital Marketing

πŸ”Ή Date Posted: April 23, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

**πŸš€ Job Overview**

Key aspects of this role include:

  • Designing and implementing innovative, scalable, and data-driven digital marketing solutions
  • Collaborating with cross-functional teams to integrate platforms, tools, and campaigns
  • Staying updated with emerging technologies and trends in digital marketing
  • Leading roadmap development, RFIs, RFPs, and POCs for next-generation technologies

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance technical depth with business acumen.

**πŸ“‹ Key Responsibilities**

βœ… Develop and maintain digital marketing architecture roadmaps, frameworks, and reference architectures

βœ… Collaborate with technology leaders, product owners, and principal engineers to define strategic direction and roadmaps

βœ… Participate in detailed design processes to ensure adherence to target architecture

βœ… Evaluate next-generation technologies through RFIs, RFPs, and POCs

βœ… Define requirements for taxonomy, standards, guidelines, procedures, templates, and tools

βœ… Work closely with the Head of Enterprise Architecture and AI Architect to build and govern an enterprise architecture framework

βœ… Oversee the delivery of architecture services for Digital Marketing Tech

βœ… Reduce complexity in the application and infrastructure portfolio and associated cost structures

βœ… Increase reuse of global and GSC architecture standards and shared services

βœ… Ensure systems are developed and implemented in accordance with good professional practice and applicable architectural, regulatory, and risk management requirements

βœ… Stay informed about industry trends and new technologies that could impact employee productivity and GSK operations

ASSUMPTION: This role involves a mix of strategic planning, hands-on architecture, and stakeholder management.

**🎯 Required Qualifications**

Education: Bachelor's degree in Computer Science, Engineering, or a related field

Experience: Minimum of 10 years of progressively responsible experience as an engineer and enterprise architect in the Pharma or other highly regulated industries

Required Skills:

  • Proven experience with Adobe stack (AEM, Adobe Analytics, Adobe Target) for at least 5 years
  • Experience with Customer Data Platforms (SalesForce Data Cloud, Adobe AEP, Tealium Audience Stream) for at least 3 years
  • Experience with SalesForce stack (Marketing Cloud, Experience Manager, Ad Cloud, Social Cloud) for at least 1 year
  • Experience with Social Media, Programmatic (Sprinklr, Google Marketing Platform, DV360, TradeDesk, DSP, DCO, CMP) for at least 1 year

Preferred Skills:

  • Understanding of core digital marketing technology platforms and operational technologies in pharma industry environments
  • Experience working in Agile/DevOps organizations
  • Experience working with ITIL, ITSM, TOGAF, or similar frameworks
  • Experience working in highly secure environments with active participation in negotiating security risk with business value or operational impact

ASSUMPTION: Given the role's focus on digital marketing and regulated industries, candidates should have a strong technical background with a solid understanding of marketing technologies and industry-specific regulations.

**πŸ’° Compensation & Benefits**

Salary Range: $150,000 - $180,000 per year (Estimated, based on industry standards for a Senior Architect role in the Philadelphia area with 10+ years of experience)

Benefits:

  • Comprehensive health, dental, and vision plans
  • Retirement savings plan with company match
  • Generous time-off policies
  • Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Architect role in the Philadelphia area with 10+ years of experience. Actual salary may vary based on candidate's qualifications and GSK's internal compensation structure.

**πŸ“Œ Applicant Insights** **πŸ” Company Context**

Industry: Pharmaceuticals

Company Size: 10,001+ employees (Global), Large enterprise structure with diverse teams and opportunities for growth

Founded: 1904 (Global headquarters in London, UK)

Company Description:

  • GSK is a global biopharma company with a mission to unite science, technology, and talent to get ahead of disease together
  • Focuses on preventing and treating disease with vaccines, specialty and general medicines
  • Invests in four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology

Company Specialties:

  • Pharmaceutical products and vaccines
  • Global healthcare solutions
  • Innovative research and development

Company Website: www.gsk.com

ASSUMPTION: GSK is a large, global organization with a strong focus on innovation, research, and development. Its size and global presence offer numerous opportunities for career growth and development.

**πŸ“Š Role Analysis**

Career Level: Senior-level role with potential for growth into management or specialized architecture positions

Reporting Structure: Reports directly to the Head of Enterprise Architecture and Commercial Strategy

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

  • Potential to move into management or specialized architecture roles
  • possibility to work on diverse projects and collaborate with various teams
  • Opportunities to develop skills in emerging technologies and industry trends

ASSUMPTION: This role offers significant growth potential within GSK's global organization, with opportunities to specialize, manage teams, or take on more strategic responsibilities.

**🌍 Location & Work Environment**

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): Philadelphia, Pennsylvania, United States

Geographic Context:

  • Philadelphia is a major East Coast city with a vibrant tech industry and a lower cost of living compared to other major US cities
  • Close proximity to major transportation hubs and cultural attractions
  • Diverse neighborhoods and communities with a rich history

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role

ASSUMPTION: The Philadelphia office offers a modern, collaborative work environment with easy access to transportation, cultural attractions, and diverse neighborhoods.

**πŸ’Ό Interview & Application Insights**

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • On-site or virtual interview with the hiring manager and team members
  • Final interview with the Head of Enterprise Architecture and Commercial Strategy

Key Assessment Areas:

  • Technical expertise in digital marketing architecture and relevant technologies
  • Strategic thinking and problem-solving skills
  • Communication and collaboration skills
  • Cultural fit with GSK's values and work environment

Application Tips:

  • Highlight relevant experience with Adobe stack, Customer Data Platforms, and SalesForce stack
  • Demonstrate understanding of digital marketing trends and industry regulations
  • Showcase strong communication skills and ability to work effectively with cross-functional teams

ATS Keywords: Digital Marketing, Architecture, Adobe Stack, Customer Data Platforms, SalesForce, Social Media, Programmatic, Agile, DevOps, ITIL, TOGAF, Pharma, Regulated Industry

ASSUMPTION: GSK's application process is designed to assess candidates' technical expertise, strategic thinking, and cultural fit with the organization.

**πŸ› οΈ Tools & Technologies**
  • Adobe Experience Manager (AEM)
  • Adobe Analytics
  • Adobe Target
  • SalesForce Marketing Cloud
  • SalesForce Experience Manager
  • SalesForce Ad Cloud
  • SalesForce Social Cloud
  • Sprinklr
  • Google Marketing Platform
  • DV360
  • TradeDesk
  • DSP
  • DCO
  • CMP
  • ITIL
  • ITSM
  • TOGAF

ASSUMPTION: This role requires proficiency in various digital marketing and architecture tools, as well as familiarity with industry-standard frameworks and methodologies.

**πŸ‘” Cultural Fit Considerations**

Company Values:

  • Patient focus
  • Transparency
  • Respect
  • Integrity
  • Courage
  • Accountability
  • Development
  • Teamwork

Work Style:

  • Collaborative and cross-functional teamwork
  • Agile and adaptive approach to problem-solving
  • Focus on delivering high-quality results and driving business impact
  • Continuous learning and development mindset

Self-Assessment Questions:

  • How do you align with GSK's values, particularly 'Patient focus' and 'Transparency'?
  • How do you approach working in a large, global organization with diverse teams?
  • How do you balance technical depth with strategic thinking and business acumen?

ASSUMPTION: GSK values a strong cultural fit with its mission, values, and work environment. Candidates should be able to demonstrate alignment with these aspects and a willingness to contribute to GSK's success.

**⚠️ Potential Challenges**
  • Working in a large, global organization with diverse teams and stakeholders
  • Balancing technical depth with strategic thinking and business acumen
  • Keeping up with emerging technologies and industry trends in digital marketing
  • Navigating a highly regulated industry with specific compliance requirements

ASSUMPTION: This role presents unique challenges related to its size, global scope, and regulated industry. Candidates should be prepared to navigate these aspects and contribute to GSK's success.

**πŸ“ˆ Similar Roles Comparison**
  • This role differs from related positions in its focus on digital marketing architecture within a large, global pharmaceutical company
  • Industry-specific context, regulations, and compliance requirements
  • Career path comparison: Potential for growth into management or specialized architecture roles within GSK

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or organizations.

**πŸ“ Sample Projects**
  • Developing and implementing a comprehensive digital marketing architecture roadmap for GSK
  • Leading an RFP process for a next-generation Customer Data Platform
  • Collaborating with cross-functional teams to integrate marketing campaigns and enhance customer experiences

ASSUMPTION: This role involves a mix of strategic planning, hands-on architecture, and stakeholder management, with a focus on driving business impact through innovative digital marketing solutions.

**❓ Key Questions to Ask During Interview**
  • How does this role fit into GSK's overall digital marketing strategy and roadmap?
  • What are the key priorities for this role in the first 30-60-90 days?
  • How does GSK support the professional development and growth of its employees?
  • What are the key challenges facing the digital marketing team, and how can this role contribute to addressing them?
  • How does GSK foster a culture of innovation and continuous improvement?

ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and understanding of GSK's organization and culture.

**πŸ“Œ Next Steps for Applicants**

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience with Adobe stack, Customer Data Platforms, and SalesForce stack
  • Write a cover letter demonstrating your understanding of digital marketing trends and industry regulations
  • Prepare examples of your work showcasing your technical expertise and strategic thinking
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.