Senior Assistant Brand Manager

📌 Core Information 🔹 Job Title: Senior Assistant Brand Manager 🔹 Company: Unilever 🔹 Location: Burlington, VT (Remote - USA) 🔹 Job Type: Full-Time 🔹 Category: Brand Management 🔹 Date Posted: April 9, 2025 🔹 Experience Level: 2-5 years 🚀 Job Overview Key aspects of this role include: 1. Total Brand Activation: Lead monthly and quarterly point-of-sales performance reporting and in-market brand activations. 2. Cross-Functional Collaboration: Work with various teams such as Shopper Marketing, Unilever Consumer Promos, dComm, Brand Development, CS&P, and external agencies. 3. Project Leadership: Act as a project leader on Total Brand projects, taking them from strategy to execution. 4. Consumer & Market Insights: Analyze consumption data and trends to identify risks and opportunities. 5. Consumer Promotions & Shopper Marketing: Lead all consumer promo activities and innovation support programming. 6. Key Visual & Ratings & Reviews: Maintain key visuals, in-store visuals, and ratings & reviews processes. 7. Brand Marketing Planning (BMP) & Integrated Business Planning (IBP): Support BMP and IBP processes, including conducting 6Ps analyses, inputting into Jobs To Be Done (JTBDs), and Brand Engagement Briefs. ASSUMPTION: This role requires a strong analytical mindset, excellent project management skills, and the ability to thrive in a dynamic, cross-functional environment. 📋 Key Responsibilities ✅ Consumption Analysis: Lead monthly & quarterly consumption reporting across all categories and serve as team lead for ad-hoc reporting requests. Surface risks & opportunities based on point-of-sales insights. ✅ Consumer Promo & Shopper Marketing Liaison: Lead all CP activities including couponing tentpoles (Earth Month and Back to School) and innovation support programming. ✅ Lead Annual Key Visual, In-store Visuals, & Ratings & Review Processes: Maintain claims dossiers outlining guidance on key claims and guardrails for the rest of the marketing team. ✅ Support Brand Marketing Planning (BMP) & Integrated Business Planning (IBP) Processes: Conduct 6Ps analyses, input into Jobs To Be Done (JTBDs), and Brand Engagement Briefs. ✅ Coordinate with External Resources: Collaborate with external agencies, freelancers, partnerships, etc. as needed. ✅ Support Additional Cross-Category Efforts: Contribute to channel expansion efforts, cross-category renovation projects, etc. as needed. ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple workstreams effectively. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 3-5 years of brand management experience in a consumer-packaged goods setting, with a strong preference for experience within the Natural Products industry. - Proven ability to understand and interpret business analytics and drive decision-making using IRI/Nielsen, Spins, and customer-specific databases. - Demonstrated success leading cross-functional teams and working with external agencies. - Strong verbal and written communication skills, with experience creating and delivering presentations. - Highly organized with excellent project management skills. - Team player with a "can do" attitude and a desire to own decisions and take responsibility for outcomes. - Mature individual with the capacity for rapid change and ambiguity. - Willingness to travel when required. Required Skills: - Strong analytical skills and the ability to interpret data to drive decision-making. - Excellent project management skills and the ability to manage multiple workstreams. - Strong communication skills, both written and verbal, with experience creating and delivering presentations. - Ability to work effectively in a cross-functional team environment. - Proficiency in using business analytics tools and software. - Knowledge of the consumer-packaged goods industry and trends. - Familiarity with brand marketing planning (BMP) and integrated business planning (IBP) processes. Preferred Skills: - Experience working with consumer promo and shopper marketing teams. - Knowledge of the Unilever Consumer Promo team and processes. - Familiarity with the Seventh Generation brand and its mission. - Experience working with external agencies and vendors. 💰 Compensation & Benefits Salary Range: $86,080 to $129,120 per year (based on experience level and location) Benefits: - Health insurance (including prescription drug, dental, and vision coverage) - Retirement savings benefits - Life insurance and disability benefits - Parental leave - Sick leave - Paid vacation and holidays - Voluntary benefits Working Hours: 40 hours per week, with flexibility for remote work. ASSUMPTION: The salary range provided is an estimate based on industry standards for brand management roles with 3-5 years of experience. Actual compensation may vary based on the candidate's qualifications and the company's internal pay structure. 📌 Applicant Insights 🔍 Company Context Industry: Consumer Goods - Unilever operates in the highly competitive consumer goods industry, with a strong focus on sustainability and purpose-led business. Company Size: 10,001+ employees - As a large, multinational corporation, Unilever offers extensive resources, diverse career opportunities, and a well-established brand portfolio. Founded: 1872 - With over 140 years of history, Unilever has a rich heritage and a strong track record of innovation and growth. Company Description: - Unilever is a global leader in the consumer goods industry, with a portfolio of well-known brands that improve the lives of consumers and communities around the world. The company is committed to making sustainable living commonplace and believes that doing business the right way drives superior performance. Company Specialties: - Consumer Goods, Food, Home Care, Personal Care, Refreshments, Marketing & Advertising, Retail, Purpose, FMCG, Digital, Ice Cream, Nutrition, Sustainability, Beauty & Wellbeing, Innovation, and Careers Company Website: www.unilever.com ASSUMPTION: Unilever's size, industry, and history provide a stable and supportive work environment, with ample opportunities for career growth and development. 📊 Role Analysis Career Level: Mid-level - This role is suitable for experienced brand management professionals looking to advance their careers in a dynamic, cross-functional environment. Reporting Structure: Reports directly to the Home & Hygiene Sr. Brand Manager. - The Senior Assistant Brand Manager will work closely with the Sr. Brand Manager and collaborate with various teams across the organization. Work Arrangement: Remote OK (Hybrid or On-site work may be required based on business needs) - Unilever offers flexible work arrangements, including remote work options, to accommodate employees' needs and preferences. Growth Opportunities: - This role offers opportunities to gain experience in total brand activation, cross-functional collaboration, and project leadership. - With Unilever's extensive brand portfolio and global presence, there are ample opportunities for career growth and development within the company. ASSUMPTION: This role provides a strong foundation for career growth in brand management, with the potential to take on increased responsibilities and advance to more senior roles within the organization. 🌍 Location & Work Environment Office Type: Hybrid (Remote and On-site work) - Unilever offers a flexible work environment, with a combination of remote and on-site work options to accommodate employees' needs and preferences. Office Location(s): Burlington, VT (with the option to work remotely) - Burlington, VT, offers a high quality of life with a vibrant downtown, access to outdoor recreation, and a strong sense of community. Geographic Context: - Burlington is located in the state of Vermont, in the northeastern United States. - The city is situated on the eastern shore of Lake Champlain, with the Green Mountains to the east and the Adirondack Mountains to the west. - Burlington has a humid continental climate, with warm summers and cold, snowy winters. Work Schedule: Flexible, with core hours from 9:00 AM to 5:00 PM (Eastern Time) - Unilever offers a flexible work schedule, with core hours from 9:00 AM to 5:00 PM (Eastern Time) and the option to work remotely as needed. ASSUMPTION: Unilever's flexible work environment and location in Burlington, VT, offer employees a high quality of life with a strong sense of community and access to outdoor recreation. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the HR team 3. In-depth behavioral and situational interviews with the hiring manager and team members 4. Final round interviews with senior leadership 5. Background check and offer extension Key Assessment Areas: - Analytical skills and problem-solving abilities - Project management and organizational skills - Communication and presentation skills - Cultural fit and alignment with Unilever's values and mission - Experience in brand management and consumer-packaged goods industry Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 2. Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments. 3. Research Unilever's brand portfolio and mission to demonstrate your understanding of the company and its values. 4. Practice presenting your ideas and insights on relevant brand management topics to showcase your communication skills. ATS Keywords: Brand Management, Consumer-Packaged Goods, Business Analytics, Project Management, Cross-Functional Teams, Consumer Marketing, Shopper Marketing, Couponing, Ratings & Reviews, Integrated Business Planning, Brand Marketing Planning, Total Brand Activation ASSUMPTION: Unilever's interview process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization. By preparing thoroughly and demonstrating your understanding of the company and its values, you can increase your chances of success in the interview process. 🛠️ Tools & Technologies - Business analytics tools (e.g., IRI/Nielsen, Spins, customer-specific databases) - Project management software (e.g., Asana, Trello, Microsoft Project) - Microsoft Office Suite (Word, Excel, PowerPoint) - Collaboration platforms (e.g., Microsoft Teams, Slack) - Consumer promo and shopper marketing tools (e.g., couponing platforms, in-store visuals software) ASSUMPTION: Familiarity with relevant business analytics tools, project management software, and collaboration platforms is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed to perform their job effectively. 👔 Cultural Fit Considerations Company Values: - Care Wholeheartedly: Unilever's employees are passionate about their work and committed to making a positive impact on the world. - Collaborate Deliberately: Unilever fosters a culture of teamwork and collaboration, with employees working together to achieve common goals. - Nurture Nature: Unilever is committed to sustainability and responsible business practices, with a focus on designing products from plants not petroleum. - Innovate Disruptively: Unilever encourages creativity and innovation, with a focus on disrupting traditional ways of working to drive growth and success. - Be a Trusted Brand: Unilever strives to be a trusted and respected brand, with a focus on building strong relationships with consumers, partners, and employees. Work Style: - Unilever's work environment is dynamic, fast-paced, and collaborative, with a strong focus on driving results and delivering high-quality work. - Employees are expected to be self-motivated, proactive, and adaptable, with a strong commitment to continuous learning and improvement. - Unilever values diversity, inclusion, and respect, with a strong commitment to creating a supportive and inclusive work environment for all employees. Self-Assessment Questions: 1. How do you demonstrate your commitment to Unilever's mission and values in your daily work? 2. How do you approach collaboration and teamwork in a dynamic, cross-functional environment? 3. How do you balance innovation and disruption with a focus on delivering results and driving growth? 4. How do you ensure that your work aligns with Unilever's commitment to sustainability and responsible business practices? 5. How do you approach continuous learning and improvement in your role, and how do you apply that to your work? ASSUMPTION: Unilever's cultural values and work style require employees to be passionate, collaborative, innovative, and committed to driving results. By assessing your alignment with these values and work style, you can ensure a strong fit with the company and its mission. ⚠️ Potential Challenges 1. Dynamic Work Environment: The fast-paced, cross-functional nature of the role may present challenges in managing multiple workstreams and balancing competing priorities. 2. Data-Driven Decision Making: The role requires strong analytical skills and the ability to interpret data to drive decision-making, which may present challenges in identifying trends and opportunities. 3. Stakeholder Management: Working with various teams and external agencies may present challenges in managing expectations, coordinating efforts, and ensuring alignment with overall brand strategy. 4. Remote Work: While Unilever offers flexible work arrangements, remote work may present challenges in maintaining productivity, staying connected with colleagues, and balancing work-life boundaries. ASSUMPTION: By understanding and addressing these potential challenges, candidates can better prepare themselves for success in the role and navigate the unique demands of the work environment. 📈 Similar Roles Comparison 1. Assistant Brand Manager vs. Senior Assistant Brand Manager: - The Senior Assistant Brand Manager role offers increased responsibilities, including leading cross-functional teams and acting as a project leader on Total Brand projects. - The Senior Assistant Brand Manager role requires more experience and a stronger track record of success in brand management. 2. Consumer-Packaged Goods Industry Context: - The Natural Products industry, where Seventh Generation operates, has unique challenges and opportunities compared to other consumer-packaged goods categories. - Candidates with experience in the Natural Products industry may have a competitive advantage in this role. 3. Career Path Comparison: - The Senior Assistant Brand Manager role provides a clear path for career growth, with the potential to advance to more senior roles within the organization, such as Brand Manager or Director of Brand Management. ASSUMPTION: By understanding the differences between similar roles and the unique context of the Natural Products industry, candidates can better position themselves for success in the Senior Assistant Brand Manager role and plan for their long-term career growth within the organization. 📝 Sample Projects 1. Total Brand Activation Project: Lead a cross-functional team in developing and executing a comprehensive brand activation plan for a new product launch, including point-of-sales materials, consumer promotions, and in-store visuals. 2. Consumer Promo Optimization: Analyze historical consumer promo data to identify trends and opportunities for optimization, and develop and implement a data-driven strategy to improve promo performance. 3. Shopper Marketing Innovation: Collaborate with the Shopper Marketing team to develop and execute innovative in-store activations that drive foot traffic, engagement, and sales for key brands. ASSUMPTION: By understanding the specific responsibilities and requirements of the role, candidates can better prepare for the challenges and opportunities they may face in their day-to-day work and develop strategies to drive success. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role fit into the broader brand management team and organization? 2. Team Structure: - Who will I be working with on a daily basis, and how will our roles and responsibilities be defined? - How does the team collaborate and communicate to ensure alignment and success? 3. Brand Strategy: - What are the key strategic priorities for the Seventh Generation brand, and how does this role contribute to their achievement? - How does the brand differentiate itself in the competitive landscape, and what opportunities exist for growth and innovation? 4. Company Culture: - How does Unilever's culture support the success of its employees, and what resources are available to help me grow and develop in my role? - How does Unilever foster a culture of diversity, inclusion, and belonging, and what initiatives are in place to support these values? ASSUMPTION: By asking thoughtful, informed questions, candidates can demonstrate their interest in the role and the organization, and gain valuable insights into the work environment and cultural fit. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://unilever.wd3.myworkdayjobs.com/Unilever_Experienced_Professionals/job/Burlington-VT/Assistant-Brand-Manager_R-64723 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments. 4. Research Unilever's brand portfolio and mission to demonstrate your understanding of the company and its values. 5. Practice presenting your ideas and insights on relevant brand management topics to showcase your communication skills. 6. Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.