📌 Core Information
🔹 Job Title: Senior Assistant Manager (Marketing), NBS Undergraduate Programme Office
🔹 Company: Nanyang Technological University Singapore
🔹 Location: NTU Main Campus, Singapore
🔹 Job Type: Full-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the team in implementing activities related to brand awareness and marketing of undergraduate programmes
- Driving the execution of the marketing plan and managing marketing campaigns to achieve enrolment goals
- Collaborating closely with other team members to attract the best students to apply
- Working with internal and external stakeholders to ensure a smooth applicant-to-student journey
ASSUMPTION: This role requires a high level of creativity, analytical thinking, and strong communication skills to effectively drive marketing campaigns and manage stakeholder relationships.
📋 Key Responsibilities
✅ Formulation & drive execution of the UG marketing plan
✅ Drive analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy
✅ Spearhead social media marketing for the UG programmes to boost engagement with potential applicants, current UG students, and related stakeholder groups.
✅ Initiate, organize and run information sessions/webinars/experience days locally as well as internationally (as and when required)
✅ Manage appointed marketing agency(ies) to drive our marketing campaigns and lead generation strategies
✅ Collaborate with internal and external stakeholders to ensure a smooth applicant-to-student journey
✅ Support Assistant Director in budget planning and tracking
ASSUMPTION: This role involves a high degree of autonomy and requires the ability to manage multiple projects concurrently and work flexible hours when needed.
🎯 Required Qualifications
Education: Degree in any field; Business or Marketing preferred.
Experience: Minimum of 5 years of relevant experience in a Marketing role
Required Skills:
- Proven track record of developing and executing impactful marketing campaigns
- Analytical thinker who can interpret campaign data to drive decisions
- Keen knowledge of various digital marketing platforms and performance tracking
- Strong content marketing skills such as long and short-form content creation
- Strong copywriting skills and able to do creative/marketing writing
- Strong communication skills – both written and verbal
- Strong project management skills with the ability to coordinate and manage multiple projects concurrently
Preferred Skills:
- Experience in the education sector
- Fluency in languages other than English
ASSUMPTION: Candidates with experience in the education sector and/or proficiency in languages other than English may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: SGD 7,000 - 9,000 per month (Estimated based on industry standards for a Senior Assistant Manager role in Singapore's education sector)
Benefits:
- Medical benefits
- Provident fund
- Training and development opportunities
- Attractive leave entitlements
Working Hours: 40 hours per week, with the possibility of working after-office hours and weekends when required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 501-1,000 employees
Founded: 1950
Company Description:
- Nanyang Technological University (NTU) is a research-intensive public university in Singapore
- NTU is ranked 12th globally in the Quacquarelli Symonds (QS) World University Rankings (2021)
- NTU offers a wide range of undergraduate and postgraduate programmes through its colleges and schools
Company Specialties:
- Education
- Teacher Education
- Sport Science and Management
- Science of Learning
- Pedagogy
- Child Development
- and Technologies
Company Website: http://www.ntu.edu.sg/nie
ASSUMPTION: NTU is a well-established and reputable institution, offering a supportive work environment with opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Assistant Director of Undergraduate Programmes
Work Arrangement: On-site, with the possibility of working flexible hours and weekends when required
Growth Opportunities:
- Potential career progression to Assistant Director or similar roles
- Opportunities to work on international projects and collaborations
- Access to training and development programmes
ASSUMPTION: This role offers opportunities for career growth and professional development within the university's marketing and admissions departments.
🌍 Location & Work Environment
Office Type: University campus
Office Location(s): NTU Main Campus, Singapore
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia
- NTU's main campus is located in the western part of Singapore, near the Jurong Lake District
- The campus offers a green and scenic environment, with easy access to public transportation
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with the possibility of working flexible hours and weekends when required
ASSUMPTION: The work environment is supportive and collaborative, with a strong emphasis on teamwork and stakeholder engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager and/or team members
- Background check and reference check
Key Assessment Areas:
- Marketing and campaign management skills
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with the university's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your marketing campaign successes and the impact you've made in previous roles
- Demonstrate your understanding of the education sector and NTU's mission and values in your application materials
ATS Keywords: Marketing, Brand Awareness, Social Media Marketing, Data Analysis, Digital Marketing, Content Marketing, Copywriting, Project Management, Communication, Creative Thinking, Stakeholder Collaboration, Budget Planning, Event Management, Recruitment, Outreach, Campaign Execution
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- HubSpot
- SendGrid
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics)
ASSUMPTION: Candidates should be comfortable using marketing automation tools, social media platforms, and data analysis tools to drive marketing campaigns and measure their impact.
👔 Cultural Fit Considerations
Company Values:
- Inspiring Learning
- Transforming Teaching
- Advancing Research
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How do you align with NTU's mission to inspire learning, transform teaching, and advance research?
- How do you approach stakeholder engagement and collaboration in a university setting?
- How do you balance creativity and data-driven decision-making in your marketing campaigns?
ASSUMPTION: Candidates should demonstrate a strong fit with NTU's mission and values, as well as a collaborative and innovative work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working flexible hours and weekends when required
- Keeping up with the latest marketing trends and technologies
- Navigating a large and complex university organization
ASSUMPTION: This role may present challenges related to workload, work-life balance, and navigating a large organization, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is similar to Marketing Manager or Senior Marketing roles in other industries, but with a focus on the education sector and university admissions
- Unlike other marketing roles, this position requires a strong understanding of the education sector and university admissions processes
- Career progression in this role may lead to management or director-level positions within the university's marketing or admissions departments
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in other industries, with a focus on the education sector and university admissions.
📝 Sample Projects
- Developing and executing a social media marketing campaign to increase engagement with potential applicants
- Analyzing market trends and candidate insights to inform programme strategy and positioning
- Managing a marketing agency to drive lead generation and campaign execution
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives and campaigns the successful candidate may work on in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to NTU's overall mission and strategic goals?
- What are the key priorities for this role in the first 90 days?
- How does the university support the professional development of its employees?
- What are the biggest challenges facing the undergraduate programme office, and how can this role address them?
- How does the university measure the success of its marketing and admissions efforts?
ASSUMPTION: These interview questions help candidates better understand the role, the university, and the opportunities for professional growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching NTU's mission, values, and undergraduate programmes
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
