📌 Core Information
🔹 Job Title: Senior Associate, Affiliate Marketing | Retail Bank
🔹 Company: Capital One
🔹 Location: McLean, VA (with remote/hybrid options for New York, Wilmington, DE, Richmond, VA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior Level (3+ years of experience)
🔹 Remote Status: Hybrid (flexible work environment and schedule)
🚀 Job Overview
Key aspects of this role include:
- Managing affiliate marketing campaigns to drive business results
- Building and maintaining relationships with publishing partners
- Introducing new opportunities for business growth
- Collaborating cross-functionally with various teams to drive results
- Staying up-to-date with industry trends and recommending new opportunities
ASSUMPTION: This role requires a proactive, analytical, and collaborative individual who can thrive in a dynamic, white-space environment.
📋 Key Responsibilities
✅ Support the development, execution, and in-market management of affiliate media plans aligned with business objectives
✅ Drive testing strategies to inform partner selection, creative, and landing page optimization that engages consumers and drives business results
✅ Build and manage relationships with publishing partners to help negotiate costs and unlock new testing opportunities
✅ Support affiliate channel bi-annual planning process; validate and provide input into briefing and ensure tactical pull-through
✅ Introduce new opportunities to drive business growth in an efficient and profitable manner, identify, and scope out new partner opportunities
✅ Stay up-to-date with industry trends; recommend new opportunities to drive innovation while remaining compliant with the changing legal and regulatory environment
✅ Partner with creative and site teams on ad copy and landing page development in response to approved channel strategies and in support of the broader digital agenda
✅ Partner cross-functionally with analytics, data science, ad tech, creative, product, legal, and compliance teams to gain buy-in and drive results.
ASSUMPTION: This role requires a strong understanding of affiliate marketing, data analysis, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s Degree or Military experience
Experience: At least 3 years of experience in affiliate management and 2 years in planning, execution, and analysis of paid digital programs
Required Skills:
- Proficient in affiliate publisher management and relationship building
- Leverages data to tell stories and uncover actionable insights
- Thrives on building in white space, collaboration, and driving results
- Proactive and organized with task management and prioritization
- Effective communication with team, partners, leadership, and stakeholders
Preferred Skills:
- 4+ years of experience in affiliate management
- 3+ years of agency or agency management experience
- 2+ years of marketing experience in financial services or another highly regulated industry
- 2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
ASSUMPTION: Candidates with experience in financial services or regulated industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $86,000 - $117,800 USD per year (varies by location)
Benefits:
- Health, financial, and other benefits (see job description for details)
Working Hours: Full-time (40 hours/week) with a flexible work environment and schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1986 (as a subsidiary of Signet Bank)
Company Description:
- Capital One is a diversified bank that offers a broad array of financial products and services to consumers, small businesses, and commercial clients
- Known for its innovative use of technology and data-driven approach to banking
- Committed to providing equal opportunity for prosperity and financial freedom
Company Specialties:
- Credit Cards
- Banking
- Loans
- Investment Services
Company Website: Capital One
ASSUMPTION: Working at Capital One offers opportunities for career growth, innovation, and collaboration in a large, established financial institution.
📊 Role Analysis
Career Level: Mid-Senior Level (3-7 years of experience)
Reporting Structure: This role reports to the Affiliate Marketing Manager within the Retail Bank division
Work Arrangement: Hybrid (flexible work environment and schedule)
Growth Opportunities:
- Potential to advance to a management role or take on more strategic responsibilities
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers opportunities for career growth and development within a large, established financial institution.
🌍 Location & Work Environment
Office Type: Corporate office with flexible work-from-home options
Office Location(s): McLean, VA (with remote/hybrid options for New York, Wilmington, DE, and Richmond, VA)
Geographic Context:
- The McLean office is located in the Washington, D.C. metropolitan area, offering a mix of urban and suburban living
- New York, Wilmington, DE, and Richmond, VA offer diverse cultural experiences and access to major cities
Work Schedule: Full-time (40 hours/week) with a flexible work environment and schedule
ASSUMPTION: The flexible work environment and schedule allow for a better work-life balance and improved productivity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Affiliate Marketing Manager and a team member
- Final interview with the Director of Affiliate Marketing
Key Assessment Areas:
- Affiliate marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant affiliate marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions focused on your experience with affiliate marketing, data analysis, and collaboration
- Research Capital One's company culture and be prepared to discuss how your values align with the organization
ATS Keywords: Affiliate Marketing, Digital Marketing, Data Analysis, Relationship Management, Budget Management, Performance Tracking, Strategic Planning, Collaboration, Communication, Testing Strategies, Creative Development, Industry Trends, Innovation, Task Management, Proactivity, Organizational Skills
ASSUMPTION: Capital One uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius, etc.)
- Data analysis tools (e.g., Excel, Google Analytics, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)
ASSUMPTION: Proficiency in relevant affiliate marketing platforms, data analysis tools, and project management tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Make it easy
- Leverage data and insights
- Collaborate with purpose
- Act with humility
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and proactive
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you align with Capital One's core values, particularly 'Do the right thing' and 'Collaborate with purpose'?
- Are you comfortable working in a dynamic, fast-paced environment with a high degree of autonomy?
- Do you thrive on leveraging data and insights to drive business results and make data-driven decisions?
ASSUMPTION: Capital One values a diverse and inclusive work environment, and candidates who demonstrate a strong fit with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple affiliate marketing campaigns simultaneously, requiring strong organizational skills and time management
- Navigating a large, matrixed organization with multiple stakeholders, requiring strong communication and collaboration skills
- Keeping up with industry trends and regulatory changes, requiring continuous learning and adaptability
- Working in a hybrid or remote environment, requiring self-motivation and discipline
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, continuous learning, and self-motivation.
📈 Similar Roles Comparison
- This role is similar to an Affiliate Marketing Manager or Senior Affiliate Marketing Manager in other organizations, but may have more strategic responsibilities and less direct report management at Capital One
- In the financial services industry, this role may require a stronger understanding of regulatory compliance and risk management compared to other industries
- Career progression in this role may involve moving into a management position or taking on more strategic responsibilities within the affiliate marketing channel
ASSUMPTION: This role offers unique opportunities for career growth and development within the affiliate marketing channel at a large financial institution.
📝 Sample Projects
- Developing and executing a quarterly affiliate marketing plan to drive business results and achieve specific KPIs
- Conducting a competitive analysis of affiliate marketing strategies in the retail banking industry and recommending opportunities for differentiation
- Managing the negotiation and onboarding of new affiliate partners to drive business growth and improve partner performance
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative nature of the Senior Associate, Affiliate Marketing role at Capital One.
❓ Key Questions to Ask During Interview
- Can you describe the affiliate marketing strategy for Capital One's retail bank division and how this role fits into that strategy?
- How does this role collaborate with other teams within the retail bank division and across the broader organization?
- What are the most significant challenges facing the affiliate marketing channel at Capital One, and how can this role help address them?
- How does Capital One support the professional development and growth of its employees in this role?
- What is the work-life balance like for this role, and how does Capital One support employees in achieving a healthy work-life balance?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your long-term career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant affiliate marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions focused on your experience with affiliate marketing, data analysis, and collaboration
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
