📌 Core Information
🔹 Job Title: Senior Associate, Brand
🔹 Company: Zocdoc
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Executing Zocdoc's marketing communication strategy to support brand marketing goals
- Ensuring brand consistency across touchpoints and overseeing creative execution in digital channels
- Managing relationships with external agencies and collaborating with internal teams
- Contributing to high-impact marketing initiatives and helping shape the Zocdoc brand
ASSUMPTION: This role requires a proactive, creatively-minded marketer with a strong background in brand marketing and a passion for driving business results through brand communications.
📋 Key Responsibilities
✅ Champion Zocdoc’s brand identity by ensuring consistency in brand assets (visuals, tone of voice) across marketing, product, sales, and other key areas, acting as the primary steward of our brand house.
✅ Lead creative content for patient CRM by developing a seasonal calendar and managing the briefing and execution of campaigns.
✅ Support integrated marketing by helping to identify key moments, collaborating with creative on campaign look and feel, adapting across channels, and gathering performance insights.
✅ Assist in social execution in partnership with social agency partners, overseeing the creation of assets, leading social listening to stay on top of trends, and owning community management.
✅ Manage foundational tasks such as maintaining third-party review sites, auditing app store content, and supporting brand health tracking.
✅ Lead day-to-day relationships with external agencies (creative, social, influencer), ensuring they deliver on-brand content that resonates with Zocdoc’s core audience.
ASSUMPTION: This role involves a mix of strategic thinking, project management, and creative execution, requiring strong organizational skills and the ability to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in brand marketing, with a proven track record in managing multi-channel campaigns
Required Skills:
- Proven expertise in brand strategy and digital marketing
- Strong communication and collaboration skills
- Ability to manage multiple projects and stakeholders
- Experience working with external agencies
- Familiarity with CRM and social media platforms
Preferred Skills:
- Experience in healthcare or healthcare marketing
- Fluency in Spanish (or other languages)
- Experience with data analysis and performance metrics
ASSUMPTION: Candidates with experience in consumer brand marketing and a strong understanding of digital marketing trends will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $98,300 - $147,400 USD (based on market data and candidate's experience)
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer-funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- Catered lunch every day along with snacks
- Commuter benefits
- Convenient Soho location
Working Hours: Full-time, typically 9:00 AM - 6:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range provided is based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Zocdoc operates in the digital health and healthcare technology sectors, focusing on improving patient access to care and enhancing the overall healthcare experience.
Company Size: Zocdoc is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Zocdoc was founded in 2007, with a mission to give power to the patient by making healthcare work like every other consumer sector.
Company Description:
- Zocdoc is the leading healthcare marketplace that helps patients easily find and book in-person or virtual care in all 50 states, across +200 specialties, and +12,000 insurance plans.
- The company's mission is to make healthcare work for patients, improving the customer experience by providing a seamless, modern healthcare experience.
- Zocdoc supports healthcare providers by helping them grow their practice, fill last-minute openings, and deliver a better healthcare experience.
Company Specialties:
- Healthcare
- Patients
- Doctors
- Public health
- Appointments
- Technology
- Health
- Health tech
- Telehealth
- And app
Company Website: http://www.zocdoc.com
ASSUMPTION: Zocdoc's focus on patient-centric care and innovative technology makes it an attractive employer for candidates interested in the healthcare industry and digital health trends.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and career advancement within the marketing department and the company as a whole.
Reporting Structure: The Senior Associate, Brand will report directly to the Senior Manager, Brand Marketing and work closely with cross-functional teams, including acquisition marketing, product marketing, user research, and creative.
Work Arrangement: This is a hybrid role, with a flexible work environment that combines on-site work at Zocdoc's Soho office with remote work options.
Growth Opportunities:
- Progression to a Manager or Senior Manager role within the brand marketing team
- Expansion into other areas of marketing or related departments, such as product marketing or user research
- Potential opportunities to work on special projects or initiatives that drive company-wide impact
ASSUMPTION: This role offers a clear path for career growth and development within Zocdoc's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Zocdoc's headquarters is located in the Soho neighborhood of Manhattan, New York City, offering a vibrant and dynamic work environment.
Office Location(s): 568 Broadway, 9th Floor, New York, NY 10012, US
Geographic Context:
- New York City is a major hub for the healthcare and technology industries, providing ample opportunities for professional networking and growth.
- The Soho neighborhood is known for its vibrant arts scene, diverse culinary offerings, and convenient access to public transportation.
- Zocdoc's office is conveniently located near numerous subway lines and bus routes, making it easily accessible from various parts of the city.
Work Schedule: The typical work schedule is Monday through Friday, 9:00 AM - 6:00 PM EST, with flexibility for remote work and adjusted hours as needed.
ASSUMPTION: Zocdoc's Soho office provides a collaborative and engaging work environment that fosters creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the talent acquisition team
- Subsequent video call with the hiring manager and/or other team members
- Final on-site or virtual interview with key stakeholders, including the Senior Manager, Brand Marketing
- Background check and offer extension for the successful candidate
Key Assessment Areas:
- Cultural fit and alignment with Zocdoc's core values
- Brand marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and collaboration skills
- Creative problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Showcase your understanding of Zocdoc's mission and brand by demonstrating how your background and skills align with the company's goals
- Prepare for behavioral interview questions that focus on your experience with brand strategy, digital marketing, and project management
- Be ready to discuss your approach to managing multiple projects and stakeholders, as well as your ability to work effectively in a hybrid work environment
ATS Keywords: Brand Marketing, Digital Marketing, Social Media, CRM, Project Management, Stakeholder Management, Creative Execution, Brand Strategy, Healthcare Marketing
ASSUMPTION: Zocdoc's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the company's needs and the candidate's career goals.
🛠️ Tools & Technologies
- Asana or similar project management software
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- CRM software (Salesforce, HubSpot, or similar)
- Design tools (Adobe Creative Suite, Sketch, or similar)
- Data analysis tools (Google Analytics, Tableau, or similar)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Zocdoc provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Patients first
- Together, not alone
- Be bold
- Act with urgency
- Embrace change
- Deliver results
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and action-oriented
- Creative and innovative
- Data-informed and strategic
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment that requires adaptability and creativity?
- Are you comfortable managing multiple projects and stakeholders, ensuring all work is delivered on time and to a high standard?
- Do you share Zocdoc's commitment to putting patients first and delivering exceptional customer experiences?
- Are you excited about the opportunity to help shape the Zocdoc brand and contribute to high-impact marketing initiatives?
ASSUMPTION: Zocdoc's culture values collaboration, innovation, and a patient-centric approach to healthcare. Candidates who share these values and are passionate about driving business results through brand communications will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders may require strong organizational skills and the ability to prioritize effectively
- Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
- Zocdoc's hybrid work arrangement may require candidates to commute to the Soho office periodically, which may not be suitable for candidates who prefer fully remote work
- Candidates may face competition for this role, as Zocdoc is a well-regarded employer in the digital health and healthcare technology sectors
ASSUMPTION: These potential challenges are not insurmountable, and candidates who are proactive, adaptable, and committed to Zocdoc's mission and values will be well-positioned to succeed in this role.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position offers a unique opportunity to work in the digital health and healthcare technology sectors, focusing on improving patient access to care and enhancing the overall healthcare experience
- Zocdoc's focus on patient-centric care and innovative technology sets it apart from traditional healthcare providers and other digital health companies
- This role offers a clear path for career growth and development within Zocdoc's marketing department and the broader organization, with opportunities to work on special projects or initiatives that drive company-wide impact
ASSUMPTION: Candidates who are interested in the digital health and healthcare technology sectors, and who share Zocdoc's commitment to patient-centric care and innovative technology, will find this role particularly appealing.
📝 Sample Projects
- Developing a seasonal calendar for patient CRM campaigns, including creative briefs and execution plans
- Collaborating with creative teams to design and adapt campaign assets for various digital channels, ensuring brand consistency and resonance with Zocdoc's core audience
- Managing social media listening and community management efforts to stay on top of trends and engage with patients and providers on Zocdoc's social media platforms
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Senior Associate, Brand may be involved in, highlighting the role's focus on brand consistency, creative execution, and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand marketing department, and how this role fits into the broader organization?
- How does Zocdoc measure the success of its brand marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the brand marketing team currently, and how can this role help address them?
- How does Zocdoc support the professional development and growth of its employees, particularly within the marketing department?
- What opportunities are there for collaboration and knowledge-sharing with other departments, such as product marketing or user research?
ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's context, Zocdoc's brand marketing strategy, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Zocdoc's careers page
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills, emphasizing your understanding of Zocdoc's mission and brand
- Prepare for behavioral interview questions that focus on your experience with brand strategy, digital marketing, and project management
- Be ready to discuss your approach to managing multiple projects and stakeholders, as well as your ability to work effectively in a hybrid work environment
- Follow up with Zocdoc's talent acquisition team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
