📌 Core Information
🔹 Job Title: Senior Associate Brand Manager, Huggies® Wipes
🔹 Company: Kimberly-Clark
🔹 Location: Mississauga, ON, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Branding
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving business objectives for Huggies® Wipes and Master Brand
- Managing marketing-mix strategies, product, packaging, promotion, advertising, and research
- Collaborating with sales strategy, customer teams, and field representatives
- Leading consumer promotions and digital, social, and search ecosystem
- Analyzing competitive landscape, segment potential, profitability, and drivers
- Project leadership for SKU portfolio management, packaging, brand idea, and other projects
ASSUMPTION: This role requires a strong balance of strategic thinking, analytical skills, and cross-functional collaboration to deliver business objectives and drive brand growth.
📋 Key Responsibilities
✅ Drive delivery of brand business objectives, including net sales, operating profit, gross margin, and market share
✅ Support development and execution of 3-year brand operating plan, commercial programs, and annual plan delivery
✅ Collaborate with sales strategy, customer teams, and field representatives to develop and execute shopper marketing plans
✅ Lead consumer promotions and digital, social, and search ecosystem through development and execution of annual plans
✅ Support advertising post-program analysis to adjust investment strategies and optimize return on investment
✅ Serve as a key contact for internal and external stakeholders, including advertising agencies and vendors
✅ Manage advertising, consumer promotions, shopper marketing, and trade budgets
✅ Support appropriate market analysis and research to understand customer needs and trends in the market
✅ Analyze and create reports to understand competitive landscape, segment potential, profitability, and drivers to track progress and drive necessary actions
✅ Lead project management for SKU portfolio management, packaging, brand idea, and other projects requiring U.S./Canada collaboration
✅ Lead monthly business reviews for assigned brands, leveraging sales data to identify opportunities to drive growth plans
✅ Other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to deliver business objectives and drive brand growth.
🎯 Required Qualifications
Education: Bachelor's degree in business or a related field
Experience: 3+ years of prior marketing or relevant co-op experience, ideally in CPG
Required Skills:
- Entrepreneurial mindset with a can-do attitude to find ways to break down growth barriers
- Positive energy to effectively represent the brand internally and externally
- Strong analytical acumen with strong collaboration, communication, and presentation skills
- Strong knowledge and demonstrated use of advanced PC-based applications (Windows, Word, Excel, PowerPoint)
- Ability to work independently and complete projects within required timeframes
- Ability to travel 10-15% of the time
Preferred Skills:
- Undergraduate/Graduate degree in Marketing or MBA
- Able to work in a matrix organization driving collaboration across functions, geographies, and businesses
- Project leadership (medium to large-scaled projects)
- Strong digital, social, or eCommerce marketing execution experience
- Leading/developing self and coaching other employees
- Demonstrated ability to drive insights and action from data analysis
- Knowledge and demonstrated use of data access tools (Nielsen Market track)
- Supporting complex business negotiations
ASSUMPTION: Candidates should have a strong foundation in marketing, excellent analytical skills, and the ability to work effectively in a cross-functional, collaborative environment.
💰 Compensation & Benefits
Salary Range: CAD 110,120 - 135,960 per year
Benefits:
- Medical, dental, and vision coverage with no waiting periods or pre-existing condition restrictions
- Flexible savings and spending accounts
- Diverse income protection insurance options
- Additional programs and support for education, adoption, relocation, and temporary childcare
Working Hours: Full-time, hybrid arrangement with an average of 3-4 days per week in the office
ASSUMPTION: The salary range provided is based on industry standards for a Senior Associate Brand Manager role in the CPG industry in the Greater Toronto Area.
📌 Applicant Insights
🔍 Company Context
Industry: Kimberly-Clark operates in the manufacturing industry, specializing in personal care, health care, and household products. The company is a global leader in its industry, with a strong focus on innovation, sustainability, and social responsibility.
Company Size: Kimberly-Clark is a large, multinational corporation with over 45,000 employees worldwide. This size allows for extensive resources, diverse career opportunities, and a robust learning environment.
Founded: Kimberly-Clark was founded in 1872 and has a rich history of innovation and growth. The company has evolved significantly over the years, expanding its product portfolio and global presence.
Company Description:
- Kimberly-Clark is committed to creating Better Care for a Better World through its iconic brands, including Huggies®, Kleenex®, Kotex®, Poise®, and Depend®.
- The company prioritizes sustainability, inclusion, wellbeing, and career development, creating a positive work environment for its employees.
- Kimberly-Clark fosters a performance-driven culture fueled by authentic caring, empowering employees to make a difference in the world.
Company Specialties:
- Personal care products
- Health care products
- Household products
- Brand management
- Marketing and advertising
Company Website: kimberly-clark.com
ASSUMPTION: Kimberly-Clark's large size, extensive resources, and global presence provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the senior associate level, typically the second step in a brand management career path. It provides valuable experience in brand management, cross-functional collaboration, and strategic decision-making.
Reporting Structure: The Senior Associate Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including sales, marketing, and research.
Work Arrangement: This role follows a hybrid work arrangement, with an average of 3-4 days per week in the office and the remainder working remotely.
Growth Opportunities:
- Progression to Brand Manager or other senior roles within Kimberly-Clark's brand management function
- Expansion into other areas of the business, such as sales, marketing, or research
- International assignments or relocation opportunities within Kimberly-Clark's global organization
ASSUMPTION: This role offers a strong foundation in brand management and cross-functional collaboration, positioning candidates well for future growth and development within the organization.
🌍 Location & Work Environment
Office Type: Kimberly-Clark's Mississauga office is a modern, collaborative workspace designed to foster innovation and productivity. The office features open-concept workspaces, meeting rooms, and breakout areas.
Office Location(s): 351 Phelps Dr, Mississauga, ON L4W 1A7, Canada
Geographic Context:
- The Greater Toronto Area (GTA) is a major metropolitan region in Canada, with a diverse and multicultural population of over 6 million people.
- The GTA offers a wide range of cultural, recreational, and entertainment options, as well as a robust job market and strong economic growth.
- The region has a humid continental climate, with warm summers and cold winters, and is home to four distinct seasons.
Work Schedule: The work schedule for this role is full-time, with a hybrid arrangement that allows for flexibility in working from home or the office.
ASSUMPTION: The Mississauga office provides a modern, collaborative work environment, and the GTA offers a diverse range of cultural, recreational, and entertainment options for employees to enjoy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with the hiring manager and other stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and stakeholder management
- Brand management and marketing expertise
- Cultural fit and alignment with Kimberly-Clark's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Kimberly-Clark's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role
- Practice your presentation skills by preparing a short presentation on a relevant brand management topic
ATS Keywords: Marketing, Brand Management, CPG, Consumer Packaged Goods, Marketing Mix, Strategic Planning, Cross-Functional Collaboration, Data Analysis, Consumer Insights, Project Management, SKU Portfolio Management, Advertising, Promotion, Digital Marketing, Social Media, eCommerce
ASSUMPTION: The interview process for this role will focus on assessing candidates' strategic thinking, analytical skills, and cultural fit with Kimberly-Clark's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (Nielsen Market track)
- Project management tools (Asana, Trello, or similar)
- Marketing automation tools (HubSpot, Marketo, or similar)
- Social media management tools (Hootsuite, Buffer, or similar)
ASSUMPTION: Candidates should have proficiency in Microsoft Office Suite and data analysis tools, as well as familiarity with marketing automation and social media management tools.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Focus on Consumer Needs
- Deliver Performance with Passion
- Work Together for Maximum Impact
- Create a Positive, Respectful Work Environment
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
- Committed to personal and professional growth
Self-Assessment Questions:
- How do you align with Kimberly-Clark's value of 'Act with Integrity' in your personal and professional life?
- How do you ensure that your work focuses on consumer needs, and how do you gather insights to inform your decisions?
- Describe a time when you delivered high performance with passion, and how did you measure your success?
- Provide an example of a situation where you worked together with others to achieve maximum impact, and what was the outcome?
- How do you create a positive, respectful work environment, and how do you handle conflicts or disagreements?
ASSUMPTION: Kimberly-Clark values a diverse and inclusive work environment, prioritizing candidates who demonstrate strong alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a matrix organization
- Balancing strategic thinking with day-to-day execution and tactical tasks
- Adapting to a fast-paced, dynamic work environment with shifting priorities and deadlines
- Working effectively in a hybrid work arrangement, balancing remote and on-site collaboration
- Navigating a large, complex organization with diverse teams and functions
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a clear understanding of Kimberly-Clark's organization and culture.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique blend of strategic planning, cross-functional collaboration, and hands-on execution
- In the CPG industry, this role provides valuable experience in brand management, marketing, and cross-functional collaboration, positioning candidates well for future growth and development
- Career paths for brand management roles can vary, with opportunities for progression to senior roles, expansion into other areas of the business, or international assignments
ASSUMPTION: This role offers a strong foundation in brand management and cross-functional collaboration, with ample opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for a new product launch, including market research, consumer insights, and competitive analysis
- Managing a rebranding initiative, including consumer research, packaging design, and advertising campaigns
- Leading a cross-functional team to optimize SKU portfolio management, driving improved profitability and market share
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and hands-on nature of the Senior Associate Brand Manager role, requiring strong analytical skills, cross-functional collaboration, and a deep understanding of consumer needs and market trends.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader brand management function, and what opportunities are there for growth and development?
- What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these objectives?
- How does Kimberly-Clark support the professional development and career growth of its employees?
- What are the key challenges facing the Huggies® Wipes brand, and how can this role contribute to driving brand growth and market share?
- How does Kimberly-Clark foster a positive, inclusive work environment, and what resources are available to support employee wellbeing and work-life balance?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving brand growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Kimberly-Clark's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role
- Practice your presentation skills by preparing a short presentation on a relevant brand management topic
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
