Senior Associate Brand Manager - Kleenex®

📌 Core Information

🔹 Job Title: Senior Associate Brand Manager - Kleenex®

🔹 Company: Kimberly-Clark

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Mon Mar 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading marketing planning and execution for the Kleenex® brand in the US.
• Focusing on initiatives that drive sustainable growth.
• Collaborating with insights, analytics, and cross-functional teams.
• Delivering in-year business planning and marketing execution.

ASSUMPTION: The role emphasizes collaboration and strategic execution, which suggests a dynamic and interactive work environment focused on achieving tangible brand growth outcomes.

📋 Key Responsibilities

✅ Provide leadership on key initiatives to enhance brand's marketplace position.

✅ Execute annual business plans and marketing strategies to meet financial goals.

✅ Actively participate and lead brand commercial programs.

✅ Analyze consumer data, market share, and sales reports.

✅ Create compelling brand narratives and make strategic recommendations.

✅ Develop and execute distribution, packaging, and merchandising strategies.

✅ Work cross-functionally to drive organizational decisions and brand plans.

ASSUMPTION: The responsibilities indicate a focus on both analytical and creative skills, suggesting a balance between strategic planning and implementation in a complex, multi-stakeholder environment.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing/Business; MBA preferred

Experience: 3+ years in brand management or digital marketing, preferably at a Fortune 500 CPG company

Required Skills:

• Brand Management
• Digital Marketing
• Analytical Skills
• Project Leadership

Preferred Skills:

• Experience with Fortune 500 CPG companies
• MBA Degree

ASSUMPTION: The qualifications highlight the need for both practical experience in brand management and advanced analytical skills, with a preference for candidates familiar with large corporate environments.

💰 Compensation & Benefits

Salary Range: $117,000-$144,000 USD

Benefits:

• Medical, dental, and vision coverage with no waiting periods
• Access to an on-site fitness center and occupational health services
• Diverse income protection insurance and Flexible Savings Accounts

Working Hours: 40 hours per week with flexible (hybrid) work arrangements

ASSUMPTION: The salary range and benefits package suggest a competitive offering for professionals with substantial experience in brand management, aligning with industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing

Company Size: 45,000+ employees, implying extensive resources and opportunities for career growth.

Founded: Not specified

Company Description:

• Focused on creating Better Care for a Better World.
• Home to renowned brands like Huggies®, Kleenex®, and Kotex®.
• Innovative workplace with a history of market leadership.

Company Specialties:

• Consumer Products
• Manufacturing
• Innovation

Company Website: https://linktr.ee/KimberlyClarkCareers

ASSUMPTION: Given Kimberly-Clark's prominence in the industry, employment here suggests stability and a robust support system for professional development.

📊 Role Analysis

Career Level: Mid-career, offering substantial impact and leadership opportunities.

Reporting Structure: Reports to Senior Brand Manager; works closely with Brand Manager.

Work Arrangement: Hybrid, combining office and remote work to enhance productivity.

Growth Opportunities:

• Lead critical brand initiatives.
• Engage with strategic teams to build and execute growth plans.
• Cross-functional collaboration for broader business understanding.

ASSUMPTION: The role provides significant opportunities for professional growth in a supportive team environment, leveraging cross-departmental experience.

🌍 Location & Work Environment

Office Type: Chicago Commercial Center, indicating a dynamic urban work environment.

Office Location(s): United States, with primary location in Chicago.

Geographic Context:

• Located in a major commercial hub.
• Rich in networking and professional development.
• Access to various amenities and business services.

Work Schedule: Full-time, with a standard 40-hour week.

ASSUMPTION: The office location in a major city suggests a collaborative and fast-paced work setting with ample resources and support.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Pre-screening by recruiting team
• Interview process involving key stakeholders

Key Assessment Areas:

• Brand management expertise
• Analytical and strategic thinking
• Cross-functional collaboration skills

Application Tips:

• Highlight experience in brand management and digital marketing.
• Demonstrate analytical skills through concrete examples.
• Showcase experiences in large-scale project leadership.

ATS Keywords: Brand Management, Digital Marketing, Analytical Skills, Project Leadership

ASSUMPTION: The application process emphasizes strategic skills and experience, aligning with the role's analytical and leadership focus.

🛠️ Tools & Technologies

• Market analysis software
• Digital marketing platforms
• Consumer insights tools

ASSUMPTION: Use of industry-standard analytical and marketing tools is assumed to be integral to the role to drive effective decision-making.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Inclusion and diversity

Work Style:

• Collaborative and team-oriented
• Consumer-focused with a strategic outlook
• Adaptable to changing market trends

Self-Assessment Questions:

• Do I thrive in collaborative environments?
• Am I passionate about consumer product brands?
• Can I effectively balance strategy and execution?

ASSUMPTION: The company values and work style indicate a progressive environment suitable for proactive and adaptable professionals.

⚠️ Potential Challenges

• Adapting to a hybrid work environment
• Navigating a large corporate structure
• Balancing collaborative efforts with independent tasks
• Keeping up with rapidly changing market trends

ASSUMPTION: Challenges reflect the dynamic nature of brand management and the complex corporate setting at Kimberly-Clark.

📈 Similar Roles Comparison

• Higher level of cross-functional collaboration compared to typical associate roles
• Emphasis on strategic growth initiatives not always present in similar positions
• Opportunity for direct impact on brand performance metrics

ASSUMPTION: The role offers unique opportunities for leadership and direct impact, setting it apart from similar roles.

📝 Sample Projects

• Lead a new product launch for Kleenex®
• Develop and implement a digital marketing strategy
• Analyze and report on market trend impacts on product lines

ASSUMPTION: Example projects highlight the strategic breadth and operational depth expected in this position.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall brand strategy?
• Can you describe the team dynamics and culture?
• What are the success metrics for this role?
• How does the company support professional development?
• What are the biggest challenges currently facing the Kleenex® brand?

ASSUMPTION: Questions are tailored to understand strategic alignment, team culture, and role expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills
• Prepare for initial screening by the recruiting team
• Be ready to discuss past experiences during interviews
• Follow up post-interview to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.