📌 Core Information
🔹 Job Title: Senior Associate Brand Manager - Pull Ups®
🔹 Company: Kimberly-Clark
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: 🎨 Brand & Creative Marketing
🔹 Date Posted: March 31, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading the in-year business planning and marketing execution for Pull-Ups® in the U.S.
- Collaborating with cross-functional teams to enhance brand performance.
- Analyzing market data and consumer insights to inform marketing strategies.
- Executing annual marketing plans aligning with financial objectives.
ASSUMPTION: The role heavily emphasizes cross-functional collaboration and strategic planning due to the broad scope mentioned.
📋 Key Responsibilities
✅ Lead key initiatives related to marketing planning & execution for Pull-Ups®.
✅ Execute annual ABP and marketing plans to meet financial objectives.
✅ Analyze consumer data to track progress against marketing initiatives.
✅ Create compelling stories about brand and market trends to enhance brand equity.
✅ Develop and implement distribution, packaging, and merchandising strategies.
ASSUMPTION: The responsibilities suggest a combination of strategic oversight and tactical execution, offering a dynamic role in brand management.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or Business; MBA preferred.
Experience: Minimum of 3 years in brand management or digital marketing experience in a Fortune 500 CPG company.
Required Skills:
- Analytical skills to drive insights from data.
- Strong communication skills for internal and external brand representation.
- Experience with cross-functional teams.
Preferred Skills:
- Digital marketing expertise.
- Proficiency with Nielsen or similar point-of-sale data.
ASSUMPTION: Emphasizes analytics and cross-functional collaboration, which are critical given the focus on data-driven strategy development and execution.
💰 Compensation & Benefits
Salary Range: $117,000-$144,000 USD
Benefits:
- Comprehensive health coverage options.
- Flexible spending accounts for healthcare.
- Diverse income protection insurance options.
Working Hours: 40 hours per week, with hybrid work flexibility.
ASSUMPTION: Benefits likely extend to cover various life stages and needs, as typical for Kimberly-Clark roles.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, focusing on personal care and hygiene products.
Company Size: 10,001+ employees, offering broad resources and opportunities for collaboration.
Founded: Not Specified
Company Description:
- Part of a globally recognized corporation with a focus on personal care.
- Operates with a mission of creating Better Care for a Better World.
- Committed to innovation, sustainability, and social responsibility.
Company Specialties:
- Personal care and hygiene products.
- Innovative product development.
- Market leadership in consumer goods.
Company Website: https://linktr.ee/KimberlyClarkCareers
ASSUMPTION: Given its market position, the company likely prioritizes innovation and community impact.
📊 Role Analysis
Career Level: Senior Associate, offering leadership in brand strategy execution.
Reporting Structure: Reports to the Senior Brand Manager with direction from the Brand Manager.
Work Arrangement: Hybrid, providing a mix of in-office collaboration and remote work.
Growth Opportunities:
- Expand skills in brand management and strategic marketing.
- Potential for advancement to senior management roles.
- Exposure to high-level decision-making processes.
ASSUMPTION: The role likely provides significant learning opportunities through exposure to strategic initiatives and cross-functional collaboration.
🌍 Location & Work Environment
Office Type: Commercial Office Environment
Office Location(s): Primary location in the Chicago Commercial Center
Geographic Context:
- Located in a key commercial hub in the U.S.
- Access to significant networking opportunities in the industry.
- Engagement in a vibrant, dynamic work environment.
Work Schedule: Standard business hours with potential for flexible arrangements.
ASSUMPTION: The location in a major city likely enhances access to resources and collaboration opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial application review by recruiting team.
- Interviews with HR and hiring manager.
- Further interviews with cross-functional team members if necessary.
Key Assessment Areas:
- Ability to analyze and act upon market trends.
- Cross-functional leadership skills.
- Strategic planning proficiency.
Application Tips:
- Highlight experience in brand management, especially in CPG sectors.
- Prepare to discuss examples of data-driven decision-making.
- Demonstrate strong problem-solving skills in interviews.
ATS Keywords: Brand Management, Digital Marketing, Analytical Skills, Project Leadership, Consumer Insights
ASSUMPTION: Emphasis likely on strategic acumen and ability to work across multiple functions.
🛠️ Tools & Technologies
- Nielsen POS System
- Data Analysis Software
- Marketing Automation Platforms
ASSUMPTION: Analytical tools and marketing platforms are pivotal in supporting data-driven insights and strategic planning.
👔 Cultural Fit Considerations
Company Values:
- Commitment to sustainability and social responsibility.
- Focus on consumer-centric innovation.
- Emphasis on diversity and inclusion.
Work Style:
- Collaborative teamwork environment.
- Proactive and innovative problem-solving.
- Flexibility in adapting to market dynamics.
Self-Assessment Questions:
- How do you approach cross-functional collaboration?
- Can you provide examples of data-driven marketing strategies?
- What experience do you have in leading brand innovation initiatives?
ASSUMPTION: The cultural fit emphasizes alignment with the company's mission-driven and innovative work culture.
⚠️ Potential Challenges
- Managing cross-functional projects with diverse teams.
- Navigating rapidly changing market trends.
- Aligning brand strategies with high-level business objectives.
- Maintaining brand consistency in a dynamic market.
ASSUMPTION: Challenges likely stem from the need to effectively balance strategic planning with hands-on execution in a fast-paced environment.
📈 Similar Roles Comparison
- Comparative focus on analytical vs. creative responsibilities.
- Varied levels of cross-functional teamwork scope.
- Differential emphasis on strategic planning vs. tactical execution.
ASSUMPTION: Roles with similar titles may differ significantly based on company size, market focus, and industry dynamics.
📝 Sample Projects
- Developing a new marketing campaign for a product launch.
- Analyzing consumer data for strategic insights.
- Collaborating on cross-functional teams to enhance brand equity.
ASSUMPTION: Projects likely involve significant strategic input and require strong collaboration capabilities.
❓ Key Questions to Ask During Interview
- What does success look like for this role within the first year?
- How does the team measure the impact of marketing initiatives?
- What are the current strategic priorities for the Pull-Ups® brand?
- What tools and resources are available for data analysis and insights?
- How is cross-functional team collaboration facilitated?
ASSUMPTION: Such questions may facilitate a deeper understanding of the role, expectations, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Kimberly-Clark Careers website
- Ensure your resume highlights relevant marketing and analysis experience.
- Prepare for potential interviews by researching Kimberly-Clark's brand strategies.
- Consider reaching out to current employees for informational interviews.
- Stay informed about industry trends that may impact the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
