Senior Associate, Brand Marketing

📌 Core Information

🔹 Job Title: Senior Associate, Brand Marketing

🔹 Company: Capital One

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing campaign strategies to support long-term brand goals
• Managing external media agency and platform partners
• Conducting ongoing optimization, trafficking, budget control, and forecasting
• Monitoring Paid Media Marketing trends and generating insights
• Analyzing, interpreting, and sharing campaign results to improve future performance
• Partnering with cross-functional teams to share and capture new learnings

ASSUMPTION: This role requires a strong understanding of performance marketing, conversions, and online customer acquisition. The ideal candidate will be a self-starter with solid organizational skills and the ability to work with high-performing team members and partners across the enterprise.

📋 Key Responsibilities

✅ Own the development and execution of campaign strategy and in-platform activation

✅ Manage external media agency and platform partners

✅ Develop learning and testing agendas within campaign execution

✅ Carry out campaign management tasks including optimization, trafficking, budget control, and forecasting

✅ Monitor Paid Media Marketing trends and generate insights for campaign improvement and optimization

✅ Analyze, interpret, and share campaign results, disseminate learnings, identify opportunities, and propose recommendations

✅ Partner with cross-functional teams to share and capture new learnings

ASSUMPTION: The role involves a high level of autonomy and requires strong project management skills to manage multiple campaigns and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: At least 3 years of experience in Display marketing and 2 years of experience analyzing and evaluating campaign performance

Required Skills:

• Solid understanding of performance marketing, conversions, and online customer acquisition
• Strong organizational skills, ownership mentality, and ability to prioritize workloads
• Ability to work with high-performing team members and partners across the enterprise
• Fast learner of new digital marketing-specific technology tools

Preferred Skills:

• At least 5 years of experience in Display Marketing with responsibilities overseeing high volume and multi-million dollar media budgets
• DV360 and CM360 certified
• Experience in other channels including Direct Deals and DOOH
• Experience in project management
• Experience using SQL

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role. Additionally, experience with specific tools such as DV360, CM360, Google Ads, and Meta is highly desirable.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a Senior Associate role in Toronto with 3-5 years of experience)

Benefits:

• Mental Health Coverage (up to $3,000)
• Tuition Subsidies (up to $5,000 per year)
• Work From Home Allowance (one-time)

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may be subject to eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees (Large enterprise)

Founded: 1988 (Headquarters in McLean, Va)

Company Description:

• Capital One is a diversified bank that offers a broad array of financial products and services to consumers, small businesses, and commercial clients in the United States, Canada, and the UK.
• The company is known for its innovative approach to banking, focusing on digital platforms and data-driven decision-making.
• Capital One is committed to fostering a diverse and inclusive work environment.

Company Specialties:

• Business Banking

Company Website: http://www.capitalone.com

ASSUMPTION: Capital One is a well-established company with a strong focus on innovation and data-driven decision-making. This role offers the opportunity to work in a dynamic and challenging environment with a large, diverse team.

📊 Role Analysis

Career Level: Mid-level (Senior Associate)

Reporting Structure: This role reports directly to the Brand Marketing Manager and works closely with cross-functional teams, including advertising, media, and public relations agencies.

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• Progression to a Manager or Senior Manager role within the Brand Marketing team
• Expansion into other marketing channels or specializations
• Potential opportunities in other departments or business lines within Capital One

ASSUMPTION: This role offers significant growth potential within Capital One's marketing organization and the broader financial services industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 161 Bay Street, Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a thriving business environment and a high cost of living.
• The office is located in the heart of downtown Toronto, close to public transportation and amenities.
• The city offers a wide range of cultural, recreational, and entertainment options.

Work Schedule: Monday to Friday, with flexible hours and the option to work from home 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Behavioral and technical interviews with the hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Campaign management and strategy development
• Communication and collaboration skills
• Adaptability and learning agility

Application Tips:

• Highlight relevant experience and achievements in display marketing and campaign management
• Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
• Prepare examples of successful campaign strategies and results-driven initiatives
• Research Capital One's brand and marketing efforts to demonstrate your understanding of the company and its goals

ATS Keywords: Display marketing, campaign management, brand strategy, paid media, performance marketing, digital marketing, project management, SQL

ASSUMPTION: The application process is likely to involve assessments of both technical skills and cultural fit, with a focus on problem-solving, communication, and collaboration.

🛠️ Tools & Technologies

• DV360
• CM360
• Google Ads
• Meta (Facebook Ads Manager)
• SQL

ASSUMPTION: Proficiency in these tools is required or highly desirable for this role. Candidates should be prepared to discuss their experience with these platforms during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Data Driven
• Inclusive
• Collaborative
• Agile

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody Capital One's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
• How do you approach collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Capital One values candidates who are customer-focused, data-driven, inclusive, collaborative, and adaptable. The interview process will likely assess these qualities and cultural fit.

⚠️ Potential Challenges

• Managing high-volume, multi-million dollar media budgets
• Keeping up with industry updates and best practices in a fast-paced environment
• Balancing multiple campaigns and stakeholders while maintaining a high level of attention to detail
• Adapting to changes in campaign strategies or priorities

ASSUMPTION: These challenges require strong project management skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Senior Campaign Manager position in other industries, with a focus on brand marketing and paid media channels
• Compared to other marketing roles, this position requires a strong understanding of performance marketing and data-driven decision-making
• Career progression may involve moving into a management role or expanding into other marketing channels or specializations

ASSUMPTION: This role offers a unique blend of brand marketing and performance marketing responsibilities, with a focus on data-driven decision-making and continuous learning.

📝 Sample Projects

• Developing and executing a multi-million dollar campaign strategy to drive brand awareness and consideration
• Optimizing campaign performance through A/B testing and data analysis to maximize ROI
• Managing external agency partners to ensure campaign delivery on strategy, on-time, and on-budget

ASSUMPTION: These projects demonstrate the key responsibilities and required skills for this role, with a focus on campaign strategy, optimization, and external partner management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Marketing team?
• How does this role contribute to Capital One's overall brand strategy and business goals?
• What are the most significant challenges facing the Brand Marketing team currently, and how can this role help address them?
• What opportunities are there for professional development and growth within this role and the broader marketing organization?
• How does Capital One support work-life balance for its employees?

ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, while also addressing any concerns or uncertainties about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, including specific examples of campaign strategies and results-driven initiatives
• Prepare for behavioral and technical interviews by researching Capital One's brand and marketing efforts and practicing problem-solving and analytical thinking exercises
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.