📌 Core Information
🔹 Job Title: Senior Associate, Brand Sponsorships & Experiential Marketing
🔹 Company: Capital One
🔹 Location: Richmond, VA (with periodic travel)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site (with periodic travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing sponsorship strategies and activations
- Managing sponsorship property partners and cross-functional teams
- Planning and coordinating on-site experiences and VIP hospitality programs
- Creating KPIs and communicating metrics through reports and presentations
- Collaborating with internal and external stakeholders to deliver meaningful consumer experiences
ASSUMPTION: This role requires strong communication, teamwork, and adaptability skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Assist in the development of strategy and objectives for the activation of sponsorship properties
✅ Support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships, select sponsorships, and experiential marketing efforts
✅ Support the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs
✅ Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross-functional teams including communication of key deadlines
✅ Assist with on-site activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team
✅ Aid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings
✅ Communicate key action items and status reports to internal and external stakeholders
✅ Coordinate information sharing amongst internal team and external partners related to event activations
ASSUMPTION: This role may require working non-standard hours, including evenings and weekends, to support on-site activations and events.
🎯 Required Qualifications
Education: Bachelor’s Degree or military experience
Experience: At least 3 years of experience in sponsorships and experiential marketing or event planning, with a preference for candidates having 5+ years of experience
Required Skills:
- Proven experience in sponsorships and experiential marketing
- Strong communication and collaboration skills
- Ability to manage multiple projects and stakeholders
- Familiarity with event planning and vendor management
- Proficiency in creating and tracking KPIs
Preferred Skills:
- Experience in sports and entertainment sponsorships
- Familiarity with agency management
- Proficiency in data analysis and reporting
ASSUMPTION: Candidates with experience in marketing agencies or client-side marketing roles may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: $86,000 - $98,200 (Richmond, VA) or $94,600 - $107,900 (McLean, VA)
Benefits:
- Health, financial, and other benefits (see job description for details)
Working Hours: Full-time (40 hours/week) with periodic travel (15%)
ASSUMPTION: The salary range provided is based on the location and experience level required for this role. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1986
Company Description:
- Capital One is a diversified bank that offers a broad array of financial products and services to consumers, small businesses, and commercial clients
- Known for its innovative use of technology and data-driven approach to banking
- Committed to providing equal opportunity for all employees and customers
Company Specialties:
- Credit Cards
- Banking
- Loans
Company Website: http://www.capitalone.com
ASSUMPTION: Working at Capital One offers opportunities for professional growth and exposure to diverse projects within the financial services industry.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports to the Brand Sponsorships Manager and works closely with cross-functional teams, agency partners, and property partners
Work Arrangement: On-site with periodic travel (15%)
Growth Opportunities:
- Potential career progression into management or senior leadership roles within the marketing department
- Opportunities to work on high-profile sponsorships and events, gaining valuable experience and exposure
- Chance to collaborate with diverse teams and stakeholders, fostering professional development
ASSUMPTION: This role offers opportunities for career growth and skill development within a large, established financial services company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Richmond, VA (with periodic travel to McLean, VA and other locations as needed)
Geographic Context:
- Richmond, VA is a mid-sized city with a cost of living slightly below the national average
- Richmond offers a mix of urban and suburban living with a variety of cultural attractions and outdoor recreation opportunities
- The Richmond office is located in the West Creek Business Park, a convenient and accessible location with nearby amenities
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely on an as-needed basis
ASSUMPTION: Working in Richmond, VA offers a blend of urban and suburban living with a lower cost of living compared to other major metropolitan areas on the East Coast.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with a recruiter or HR representative
- In-depth behavioral and situational interviews with hiring managers and team members
- Final interviews with senior leadership (if applicable)
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Communication and collaboration skills
- Experience with sponsorships and event planning
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Highlight relevant experience and achievements in sponsorships and event planning
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful sponsorship activations or events you've managed, including challenges faced and outcomes achieved
- Research Capital One's brand and marketing efforts to demonstrate your understanding of the company and its goals
ATS Keywords: Sponsorships, experiential marketing, event planning, brand management, cross-functional teams, stakeholder communication, KPI creation, vendor management, hospitality, data analysis, reporting
ASSUMPTION: Capital One's application process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Sponsorship and event planning software (e.g., Eventbrite, Cvent, AllSeated)
ASSUMPTION: Familiarity with relevant tools and technologies is preferred but not required; training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Act with integrity
- Focus on customers
- Embrace diversity and inclusion
- Collaborate with purpose
- Be accountable
- Deliver with excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Customer-focused and results-driven
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you embody Capital One's core values in your daily work?
- Describe a time when you had to adapt to a significant change in plans or priorities. How did you handle it, and what was the outcome?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Capital One values candidates who align with their core values and can thrive in a collaborative, customer-focused work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging at times
- Occasional travel and working non-standard hours may be required to support on-site activations and events
- Working in a fast-paced, dynamic environment may require strong adaptability and flexibility
- Navigating a large organization may present unique challenges and opportunities for growth
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on sponsorships and experiential marketing within the financial services industry
- Compared to other sponsorship and event planning roles, this position offers exposure to a diverse range of sponsorship properties and events, as well as the opportunity to work with high-profile brands and clients
- Career progression in this role may lead to management or senior leadership positions within the marketing department or related fields
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Planning and executing a high-profile sports sponsorship activation, including vendor management, on-site logistics, and VIP hospitality
- Developing and implementing a strategic plan for a new experiential marketing campaign, including KPI creation and tracking
- Managing a team of agency partners and internal stakeholders to deliver a successful event or sponsorship activation on time and within budget
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong project management, communication, and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing strategy and objectives for Capital One?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Capital One support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful sponsorship activations or events you've managed, including challenges faced and outcomes achieved
- Research Capital One's brand and marketing efforts to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
