🔹 Job Title: Senior Associate, Brand Sponsorships & Experiential Marketing
🔹 Company: Capital One
🔹 Location: Richmond, VA & McLean, VA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of sponsorships and experiential marketing, as well as excellent communication and project management skills.
✅ Assist in the development of strategy and objectives for the activation of sponsorship properties
✅ Support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships, select sponsorships, and experiential marketing efforts
✅ Support the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs
✅ Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross-functional teams including communication of key deadlines
✅ Where necessary, assist with onsite activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team
✅ Aid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings
✅ Communicate key action items and status reports to internal and external stakeholders
✅ Coordinate information sharing amongst internal team and external partners related to event activations
ASSUMPTION: This role involves frequent collaboration with internal and external teams, requiring strong communication and project management skills.
Education: Bachelor’s Degree or military experience
Experience: At least 3 years of experience in sponsorships and experiential marketing or event planning, and at least 3 years of experience in marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills are more important for success in this role.
Salary Range: $86,000 - $107,900 per year (varies by location)
Benefits:
Working Hours: Full-time (40 hours per week), with periodic travel (15%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels.
Industry: Financial Services. Capital One is a diversified bank that offers a range of financial products and services, including credit cards, banking, and loans.
Company Size: 10,001+ employees. As a large organization, Capital One offers numerous opportunities for career growth and development.
Founded: 1986. Capital One was founded as a small auto lending company and has since grown into a major financial institution.
Company Description:
Company Specialties:
Company Website: http://www.capitalone.com
ASSUMPTION: Capital One's large size and diverse range of products and services provide numerous opportunities for career growth and development.
Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with opportunities for growth into management or specialized roles.
Reporting Structure: This role reports to the Brand Sponsorships Manager and works closely with cross-functional teams.
Work Arrangement: On-site, with periodic travel (15%).
Growth Opportunities:
ASSUMPTION: This role offers numerous opportunities for career growth and development within the marketing and brand teams at Capital One.
Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms.
Office Location(s): Richmond, VA & McLean, VA
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available for some roles.
ASSUMPTION: Both Richmond and McLean offer a mix of urban and suburban living, with easy access to amenities and outdoor recreation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Sponsorships, experiential marketing, event planning, communication, project management, team collaboration, customer service, strategic planning, vendor management, KPI development, report writing, stakeholder management, technology embracement
ASSUMPTION: Capital One's application process is designed to assess candidates' skills and cultural fit for the role and the organization.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with project management and event management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Capital One values candidates who are customer-focused, data-driven, and able to work effectively in a collaborative team environment.
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a customer-focused mindset.
ASSUMPTION: While this role shares similarities with other event and sponsorship management roles, its focus on brand-specific sponsorships and experiential marketing sets it apart.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the organization, and provides valuable insights into the work environment and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.