Senior Associate, CRM Marketing

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📌 Core Information

🔹 Job Title: Senior Associate, CRM Marketing

🔹 Company: DoorDash Australia

🔹 Location: Auckland, Auckland, New Zealand

🔹 Job Type: On-site

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating strategic programs to increase customer retention and engagement.
• Utilizing channels like email, SMS, and push notifications effectively.
• Personalizing communications based on customer lifecycle stages.
• Analyzing and improving communication strategies through data insights.

ASSUMPTION: The role involves end-to-end management of CRM initiatives focused on retaining and engaging customers through effective communication strategies, leveraging various digital channels.

📋 Key Responsibilities

✅ Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization and development of new programs.

✅ Test and schedule emails, push notifications, in-app messaging, and promotions.

✅ Manage communications reporting dashboards, monitor trends, and make recommendations based on results.

✅ Create a framework for rapid testing in CRM channels.

✅ Establish working relationships with cross-functional teams such as Product, Operations, and Analytics.

✅ Stay current on marketing best practices and share insights with the broader team.

ASSUMPTION: Responsibilities heavily emphasize data-driven decision-making and cooperation with multiple departments to enhance customer engagement through technology.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 4+ years in CRM or email marketing

Required Skills:

• Familiarity with CRM technology, including ESPs/marketing automation platforms.
• Basic knowledge of analytics tools (SQL proficiency a plus), HTML, and data visualization platforms (e.g., Tableau, Sigma).
• Understanding of email industry best practices, communication strategies, targeting, and A/B testing.

Preferred Skills:

• Advanced proficiency in SQL and data analysis.
• Experience in multi-channel marketing strategies.

ASSUMPTION: Candidates are expected to leverage technological expertise and marketing skills to optimize customer engagement processes.

💰 Compensation & Benefits

Salary Range: Not specified. Industry context suggests competitive compensation based on experience.

Benefits:

• Comprehensive health insurance.
• Employee wellness programs.
• Professional development and career growth opportunities.

Working Hours: 40 hours per week with some flexibility offered.

ASSUMPTION: Package likely includes typical benefits found in tech and logistics companies to attract top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on logistics and eCommerce.

Company Size: 10,001+ employees, providing robust growth and network opportunities for employees.

Founded: Not specified; rapid growth indicates a dynamic and evolving organization.

Company Description:

• Empowering local economies through technology and logistics solutions.
• Expanding service offerings from food delivery to encompass a wide range of goods.
• Encouraging innovation and personalized career paths within a large, diverse team.

Company Specialties:

• Local Logistics
• Restaurant Delivery
• On-Demand Delivery

Company Website: https://careersatdoordash.com/

ASSUMPTION: DoorDash's mission and ongoing expansion provide employees with a dynamic environment to innovate and impact communities positively.

📊 Role Analysis

Career Level: Senior Associate, suggesting substantial autonomy with strategic influence within the team.

Reporting Structure: Reports to the Manager of Retention Marketing.

Work Arrangement: On-site, with potential flexibility aligned with company policy.

Growth Opportunities:

• Potential to lead new CRM initiatives.
• Opportunities for cross-team collaboration expanding skill sets.
• Career advancement through proven performance and leadership in projects.

ASSUMPTION: The position aligns with opportunities for professional growth in a rapidly scaling organization.

🌍 Location & Work Environment

Office Type: Typical corporate environment within DoorDash's global offices.

Office Location(s): Auckland, Auckland, New Zealand, amidst a growing tech hub.

Geographic Context:

• Auckland is a significant business center in New Zealand.
• Rich in cultural and recreational opportunities.
• Ideal for professionals seeking a vibrant tech community.

Work Schedule: Standard business hours with potential flexibility based upon role demands.

ASSUMPTION: The work environment is likely collaborative, balancing structured hours with innovation-driven flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR for skills and qualifications match.
• Technical interviews focusing on CRM technologies and strategic approaches.
• Final interviews with team leads and managers focusing on cultural fit and long-term vision.

Key Assessment Areas:

• Technical proficiency with CRM tools.
• Strategic thinking and execution of marketing campaigns.
• Ability to analyze data and derive meaningful insights.

Application Tips:

• Highlight experience with CRM technologies in your resume.
• Prepare examples demonstrating successful retention and engagement strategies.
• Be prepared to discuss past experiences that align with DoorDash's mission and values.

ATS Keywords: CRM Marketing, Customer Retention, SQL, Data Analysis, Marketing Automation

ASSUMPTION: The application process seeks candidates with a strong technical background and cultural alignment with company values.

🛠️ Tools & Technologies

• Marketing Automation Platforms
• Data Visualization Tools (e.g., Tableau, Sigma)
• SQL and HTML proficiency

ASSUMPTION: Familiarity with these tools is vital for executing and analyzing marketing strategies effectively.

👔 Cultural Fit Considerations

Company Values:

• Empowerment through technology.
• Commitment to diversity and inclusion.
• Responsiveness to community needs.

Work Style:

• Collaborative and team-oriented.
• Data-driven decision-making.
• Flexible and adaptable to change.

Self-Assessment Questions:

• How do I handle rapid change and evolving priorities?
• Am I comfortable using technology to solve complex problems?
• How do I work collaboratively with cross-functional teams?

ASSUMPTION: DoorDash values adaptability, technological proficiency, and collaborative approaches to business.

⚠️ Potential Challenges

• Fast-paced work environment requiring quick adaptation to change.
• Managing and prioritizing multiple projects simultaneously.
• Balancing innovation with practical implementation of strategies.
• Ensuring all strategies align with customer needs and expectations.

ASSUMPTION: Candidates need to be prepared for dynamic challenges and opportunities for creative problem-solving in their role.

📈 Similar Roles Comparison

• Typically requires a blend of analytical skills and creative marketing.
• Industry-standard roles often offer similar challenges but may vary in technological integration.
• Possibilities for more extensive project ownership depending on company size and structure.

ASSUMPTION: This role is comparable to similar CRM positions but offers unique opportunities at DoorDash due to their large scale and growth trajectory.

📝 Sample Projects

• Designing and implementing a multi-channel retention campaign.
• Developing personalized communication strategies based on consumer analytics.
• Innovating automated alert systems for significant brand launches.

ASSUMPTION: Project complexity and scope will often align with strategic company goals, offering personal career growth paths.

❓ Key Questions to Ask During Interview

• How does this role align with the long-term goals of the retention marketing team?
• What specific tools and technologies will I be expected to use regularly?
• How is success measured in this position?
• What are some current challenges the team is facing?
• How does DoorDash support employee development and career growth?

ASSUMPTION: Questions should aim to clarify role expectations, team dynamics, and growth opportunities within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume highlighting relevant experience and skills.
• Include a cover letter outlining your fit for the role and company culture.
• Be ready to participate in both technical and cultural interviews.
• Request feedback if not selected to understand development areas.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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