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Senior Associate, Digital and Programmatic

dentsu
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Associate, Digital and Programmatic

πŸ”Ή Company: dentsu

πŸ”Ή Location: New York, New York, United States (Remote OK)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-05-21

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting managers in executing programmatic media campaigns across clients
  • Campaign setup, launch notifications, ad creative screenshots, optimization, reporting, and updates
  • Quality assurance in ad server, buying platform, or DSP
  • Ad trafficking, analysis, and communications
  • Collaboration with agency team counterparts and client centers

ASSUMPTION: This role requires a strong understanding of digital media and programmatic advertising, with a focus on optimization strategy. The ideal candidate will be comfortable working remotely and collaborating with teams across different time zones.

πŸ“‹ Key Responsibilities

βœ… Have a holistic understanding of digital media and deeper understanding of optimization strategy

βœ… Support Manager/Sr. Manager with all client deliverables including campaign set up, launch notifications, ad creative screenshots, optimization to performance KPIs, reporting, and updates

βœ… Complete quality assurance per dentsu QA process within ad server, buying platform or DSP

βœ… Understand and execute responsibilities to traffic in the ad serving process. Act as account point person for agency ad operations coordinating assets for upcoming campaign launches

βœ… Partner with agency team counterparts (planning/activation/ad ops/analytics) as well as Client Centers

βœ… Troubleshoot basic campaign delivery and performance issues independently

βœ… Traffic all ad serving needs (if applicable) and provide quality assurance of tagging process

βœ… Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery

βœ… Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components

βœ… Interpret performance reports to provide actionable insights and analysis

ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 1+ years of experience within the digital and programmatic industry

Required Skills:

  • Comfortable with analysis and data
  • Experience working with business applications

Preferred Skills:

  • Familiarity with dentsu's QA process
  • Experience with ad serving platforms

ASSUMPTION: While not explicitly stated, having experience with specific ad serving platforms and tools may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $51,000 - $83,375 per year (based on provided information)

Benefits:

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

Working Hours: Full-time, with a flexible schedule that may require working EST hours

ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on factors such as experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services. Dentsu is a global advertising and public relations firm that provides a wide range of services, including media planning, media buying, creative, and innovation.

Company Size: 10,001+ employees. As a large company, dentsu offers numerous opportunities for growth and collaboration with diverse teams.

Founded: 1901. Dentsu has a rich history and extensive experience in the advertising industry.

Company Description:

  • Dentsu is committed to providing equal employment opportunities to all applicants and employees
  • The company offers reasonable accommodation to individuals with disabilities and disabled veterans
  • Dentsu is dedicated to providing a supportive and inclusive work environment

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning
  • Media buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data
  • and Technology

Company Website: https://bit.ly/3lDa6Ff

ASSUMPTION: Dentsu's commitment to diversity, inclusion, and accessibility is evident in its company policies and benefits.

πŸ“Š Role Analysis

Career Level: Early career to mid-level. This role offers opportunities for growth and development within the digital and programmatic advertising field.

Reporting Structure: The Senior Associate reports directly to the Manager or Sr. Manager of the relevant team.

Work Arrangement: Remote OK. This role can be performed remotely from anywhere, with a focus on working EST hours.

Growth Opportunities:

  • Learning and developing expertise in the programmatic and digital display ecosystem
  • Gaining experience in campaign management, optimization, and analysis
  • Potential career progression to Manager or Sr. Manager roles

ASSUMPTION: This role offers numerous opportunities for professional growth and development within the digital advertising industry.

🌍 Location & Work Environment

Office Type: Remote. While the role is remote, the ideal candidate should be comfortable working with teams based in the United States and collaborating across different time zones.

Office Location(s): New York, New York, United States

Geographic Context:

  • The role can be performed remotely from anywhere, but the candidate should be comfortable working with teams based in the United States
  • The United States has a well-established digital advertising industry with numerous opportunities for growth and collaboration
  • The role may require working with clients and teams based in different time zones

Work Schedule: Full-time, with a flexible schedule that may require working EST hours

ASSUMPTION: The remote nature of this role offers flexibility and the opportunity to work from anywhere, but it also requires strong communication and collaboration skills to work effectively with remote teams.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the team
  • Final interview with the department head

Key Assessment Areas:

  • Technical skills in digital media and programmatic advertising
  • Problem-solving and analytical skills
  • Communication and collaboration skills
  • Adaptability and flexibility in a remote work environment

Application Tips:

  • Highlight relevant experience in digital media and programmatic advertising
  • Demonstrate strong analytical and problem-solving skills in your resume and cover letter
  • Showcase your ability to work effectively in a remote and collaborative environment

ATS Keywords: Digital Media, Programmatic Advertising, Campaign Management, Client Services, Ad Trafficking, Data Analysis, Quality Assurance, Troubleshooting, Performance Optimization, Reporting, Communication, Collaboration, Technology Partnerships, Ad Operations, Performance KPIs, Digital Display Ecosystem

ASSUMPTION: The application process for this role may involve assessments of both technical skills and soft skills, with a focus on adaptability and flexibility in a remote work environment.

πŸ› οΈ Tools & Technologies

  • Ad serving platforms (e.g., Google Ad Manager, The Trade Desk, etc.)
  • Business applications (e.g., Microsoft Office, Google Workspace, etc.)
  • Data analysis tools (e.g., Excel, Google Analytics, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and the campaign.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Accountability
  • Innovation

Work Style:

  • Remote and flexible work arrangements
  • Collaborative and team-oriented environment
  • Focus on continuous learning and development

Self-Assessment Questions:

  • Do you have a strong understanding of digital media and programmatic advertising?
  • Are you comfortable working remotely and collaborating with teams across different time zones?
  • Do you have strong analytical and problem-solving skills?
  • Are you committed to continuous learning and development in the digital advertising industry?

ASSUMPTION: Dentsu values candidates who are committed to their core values and who can thrive in a collaborative and flexible work environment.

⚠️ Potential Challenges

  • Working remotely may require strong self-motivation and time management skills
  • Collaborating with teams across different time zones may present communication and scheduling challenges
  • Keeping up with the latest trends and developments in the rapidly evolving digital advertising industry may require continuous learning and adaptation
  • Managing multiple campaigns and clients may require strong organizational skills and attention to detail

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents unique challenges that require strong skills and adaptability.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Senior Associate or Associate roles in digital and programmatic advertising, but may offer more responsibility and autonomy than entry-level positions
  • Compared to other advertising roles, this position focuses more on campaign management and optimization, rather than creative or strategic aspects
  • Career progression in this role may lead to Manager or Sr. Manager positions, with opportunities to specialize in specific areas of digital advertising

ASSUMPTION: This role offers a unique combination of responsibility, autonomy, and growth opportunities within the digital advertising industry.

πŸ“ Sample Projects

  • Managing a large-scale programmatic campaign for a major brand
  • Optimizing campaign performance based on real-time data analysis
  • Collaborating with cross-functional teams to develop and execute a comprehensive digital advertising strategy

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the client and the campaign.

❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does this role fit into the overall digital advertising strategy for the agency and its clients?
  • What opportunities are there for professional development and growth within the agency and the industry?
  • How does the agency support work-life balance for remote employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/New-York/Senior-Associate--Digital-and-Programmatic_R1092633
  • Customize your resume to highlight your relevant experience in digital media and programmatic advertising
  • Write a cover letter that demonstrates your understanding of the role and your qualifications for it
  • Prepare examples of your work in digital media and programmatic advertising to showcase your skills and expertise
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.