📌 Core Information
🔹 Job Title: Senior Associate, Influencer Marketing
🔹 Company: HelloFresh
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and scaling influencer programs
- Securing top influencer talent through strategic relationship management and negotiation
- Optimizing performance-driven campaigns and contributing to overall team growth
- Collaborating cross-functionally to integrate influencer efforts into broader marketing strategies
ASSUMPTION: This role requires a strong business development mindset, data-driven decision-making, and a results-driven mindset to drive impactful results.
📋 Key Responsibilities
✅ Proactively identify and onboard high-potential influencers, building a scalable and high-performing influencer portfolio
✅ Cultivate and manage strong relationships with influencers, agencies, and content creators, ensuring long-term partnerships
✅ Lead negotiation strategies to optimize influencer contracts and maximize ROI while securing favorable terms
✅ Mentor junior team members on best practices for outreach and relationship-building
✅ Manage and scale influencer campaigns from inception to completion, both in-house and with agency partners
✅ Optimize product seeding initiatives, ensuring a strategic approach to engaging VIP influencers and brand advocates
✅ Develop data-driven campaign briefs that align influencer content with performance goals and brand messaging
✅ Implement and refine tracking mechanisms to measure and report on campaign effectiveness
✅ Identify areas for optimization, making strategic recommendations to improve influencer performance
✅ Balance multiple influencer partnerships and campaign timelines, ensuring seamless execution and impactful results
✅ Collaborate with influencers to ensure high-quality, brand-aligned content that meets campaign objectives
✅ Address challenges proactively and apply a solution-oriented approach to improve processes
✅ Support testing and innovation in influencer marketing strategies to enhance efficiency and performance
✅ Analyze influencer performance data, drawing insights to improve future partnerships and campaign results
✅ Manage and optimize tracking codes, UTMs, and attribution models for more accurate performance analysis
✅ Develop detailed post-campaign reports with key learnings, takeaways, and data-driven recommendations
✅ Leverage insights to inform budget allocation and optimize spend on high-performing influencers
✅ Work closely with internal teams (paid media, content, CRM, analytics) to integrate influencer efforts into broader marketing strategies
✅ Stay on top of industry trends, social media algorithms, and evolving influencer marketing best practices
✅ Provide guidance and recommendations for scaling the influencer program, leveraging emerging trends and opportunities
ASSUMPTION: This role requires strong communication, persuasion, and interpersonal skills, as well as a proactive, strategic mindset with a passion for scaling influencer marketing programs.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 3+ years of experience in influencer marketing, business development, or a related field, with a strong focus on pitching, relationship building, and negotiation
Required Skills:
- Proven ability to identify, onboard, and manage influencer partnerships at scale
- Strong understanding of performance marketing metrics (CPM, CPV/CPS, CAC, incremental CAC, LTV, ROI) and their application to influencer marketing
- High proficiency in Excel and data analysis tools
- Excellent communication, persuasion, and interpersonal skills
- Familiarity with UTM tracking, performance analytics, and influencer marketing platforms (e.g., AspireIQ, CreatorIQ)
- Knowledge of social media trends, content production, and emerging digital marketing practices, particularly in the wellness & food verticals
Preferred Skills:
- Experience with influencer marketing in the food and wellness industries
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in influencer marketing within the food and wellness industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for mid-senior level influencer marketing roles in Toronto)
Benefits:
- Box Discount - Amazing discounts on 1 box per week!
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app, and 50% off weekly Factor meal box
- Vacation & PTO - Generous vacation and PTO to help you create a good work-life balance
- Family Benefits - A parental leave top-up program for expectant parents
- Growth & Development - Development opportunities and investment in your continued learning through the organization-wide L&D fund
- Diversity & Inclusion Initiatives - Impactful ERG’s like FreshPride, Women Empowered, and LIMES, committed to diversity, equity & inclusion efforts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level influencer marketing roles in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on delivering fresh, organic ingredients and creating tasty, balanced recipes for customers worldwide.
Company Size: HelloFresh is a large company with over 10,000 employees globally, offering a dynamic and collaborative work environment.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Canada.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, using responsibly sourced ingredients.
- HelloFresh Group consists of six brands that cater to various customer preferences and dietary needs.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/careers/locations
ASSUMPTION: HelloFresh is committed to sustainability, diversity, and inclusion, reflected in its company culture and values.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers an opportunity to grow and make a significant impact on the influencer marketing team.
Reporting Structure: The Senior Associate, Influencer Marketing, will report directly to the Manager, Influencer Marketing.
Work Arrangement: This role is on-site, with the opportunity to work from the HelloFresh office in Toronto.
Growth Opportunities:
- Potential career progression to Manager, Influencer Marketing, or other leadership roles within the marketing department
- Opportunities to work on diverse campaigns and collaborate with various internal teams
- Chance to develop skills in influencer marketing, data analysis, and strategic planning
ASSUMPTION: This role offers ample opportunities for growth and development within the influencer marketing team and the broader marketing department.
🌍 Location & Work Environment
Office Type: HelloFresh's Toronto office is a collaborative and dynamic workspace, fostering innovation and creativity.
Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant food scene, offering a wide range of dining and entertainment options
- The city is known for its diverse neighborhoods, each with its unique character and charm
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time (40 hours per week), with flexibility for remote work arrangements as needed
ASSUMPTION: The Toronto office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Behavioral and technical interviews with the hiring manager and team members
- Final round interview with the Director of Influencer Marketing
- Job offer and onboarding
Key Assessment Areas:
- Cultural fit and alignment with HelloFresh's values
- Influencer marketing expertise and strategic thinking
- Data analysis and performance-driven mindset
- Communication and interpersonal skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the influencer marketing landscape and HelloFresh's business
- Prepare examples of successful influencer marketing campaigns you've managed or contributed to
- Showcase your ability to analyze data and make data-driven decisions
- Be ready to discuss your approach to building and maintaining strong relationships with influencers and industry partners
ATS Keywords: Influencer Marketing, Relationship Management, Negotiation, Campaign Management, Data Analysis, Performance Metrics, Content Production, Social Media Trends, Business Development, Mentoring, Collaboration, Problem Solving, Strategic Thinking, Performance Optimization, Communication, Persuasion
ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Excel and data analysis tools (e.g., Google Sheets, Power BI)
- Influencer marketing platforms (e.g., AspireIQ, CreatorIQ)
- Social media analytics tools (e.g., Hootsuite Insights, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as HelloFresh provides training and support for new team members.
👔 Cultural Fit Considerations
Company Values:
- Make a meal a delicious achievement
- Take ownership and deliver results
- Cultivate a positive, inclusive, and collaborative team environment
- Embrace challenges and continuous learning
- Focus on the customer and strive for excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and performance-focused
- Adaptable and resilient
- Creative and innovative
- Customer-centric and solutions-oriented
Self-Assessment Questions:
- Do you align with HelloFresh's mission to change the way people eat, forever?
- Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you passionate about data-driven decision-making and continuous learning?
- Do you have a proven track record of building and maintaining strong relationships with influencers and industry partners?
ASSUMPTION: HelloFresh values candidates who are passionate about their mission, adaptable, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple influencer partnerships and campaign timelines simultaneously
- Addressing challenges proactively and applying a solution-oriented approach
- Keeping up with industry trends, social media algorithms, and evolving influencer marketing best practices
- Working with tight deadlines and shifting priorities in a fast-paced environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive, problem-solving mindset.
📈 Similar Roles Comparison
- Compared to related roles in influencer marketing, this position offers a more strategic focus on relationship management, negotiation, and campaign optimization
- In the food and wellness industries, this role requires a strong understanding of relevant trends, content production, and emerging digital marketing practices
- Career progression in this role may lead to management or leadership positions within the influencer marketing team or broader marketing department
ASSUMPTION: This role offers unique opportunities for growth and development within the influencer marketing team and the broader marketing department at HelloFresh.
📝 Sample Projects
- Developing and executing a strategic influencer marketing campaign for a new HelloFresh product launch, targeting key influencers in the wellness and food verticals
- Analyzing influencer performance data to optimize future partnerships and campaign results, using data-driven insights and recommendations
- Collaborating with internal teams to integrate influencer efforts into broader marketing strategies, aligning with overall business objectives and brand messaging
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Senior Associate, Influencer Marketing role at HelloFresh.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the influencer marketing team currently, and how can this role contribute to addressing them?
- How does HelloFresh support the growth and development of its influencer marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HelloFresh measure the success of its influencer marketing campaigns, and what KPIs are most important for this role?
- What opportunities are there for collaboration with other departments or teams within HelloFresh?
ASSUMPTION: Asking these questions demonstrates your interest in the role and HelloFresh's mission, as well as your commitment to understanding the team's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://www.hellofresh.com/careers/locations
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've managed or contributed to
- Showcase your ability to analyze data and make data-driven decisions
- Be ready to discuss your approach to building and maintaining strong relationships with influencers and industry partners
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
