📌 Core Information
🔹 Job Title: Senior Associate, Lifecycle Marketing
🔹 Company: Prose
🔹 Location: Brooklyn, New York
🔹 Job Type: Hybrid (3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Own all campaigns QA and operations
- Support campaign briefing and production
- Contribute to retention and engagement efforts
- Drive data-informed execution
- Execute on the promotional and editorial calendar
- Collaborate cross-functionally
ASSUMPTION: This role requires a strong operational mindset and a passion for marketing execution to drive retention and engagement initiatives.
📋 Key Responsibilities
✅ Own all campaigns QA and operations: Lead the end-to-end QA process for our email and SMS campaigns (automated flows and one-time sends), ensuring flawless execution, timely deployment, and adherence to brand and technical standards.
✅ Support campaign briefing and production to drive personalization: Help shape campaign briefs, coordinate with creative and copy teams, and manage workflows to bring campaigns to life with clear timelines and expectations.
✅ Contribute to retention and engagement efforts: Execute omni-channel lifecycle journeys to boost retention, focusing on optimizing experiences across touchpoints like cross-sell, churn prevention, winback and loyalty.
✅ Drive data-informed execution: Support the pull and interpretation of performance metrics to inform testing, segmentation, and journey enhancements. You’ll help translate insights into operational improvements.
✅ Execute on the promotional and editorial calendar: Maintain alignment on key moments, working closely with content, retention, and product teams to deliver personalized, high-performing campaigns.
✅ Collaborate cross-functionally: Work closely with lifecycle, analytics, and creative teams to implement new journeys, QA existing ones, and bring new programs to market with excellence.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience working on ESPs (Iterable, Braze, Klaviyo, etc.) and basic email coding knowledge using HTML, CSS, template scripting
Required Skills:
- Excellent communication skills and attention to detail
- Analyzing and reporting program performance expertise
- Strategic communications interest and frameworks
- Cross functional collaboration mindset
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of SQL or other data analysis tools
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and data analysis skills would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year (based on job-related knowledge, skills, and experience)
Benefits:
- Competitive and flexible PTO policy
- Competitive compensation package
- Company sponsored health care plan (medical, dental, and vision plans)
- 401k + matching
- $125 monthly wellness allowance
- FSA and commuter benefits
- Snacks and vending machine available on site
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Ultimate compensation will be commensurate with job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and impact)
Founded: 2017 (Relatively young company with a focus on innovation and sustainability)
Company Description:
- Prose is a custom beauty company that creates personalized hair care and skincare products using AI and natural ingredients
- They are a Certified B Corporation, a Public Benefit Corporation, and a Carbon Neutral company, prioritizing sustainability and social responsibility
- Prose offers a unique, data-driven approach to beauty, focusing on individual needs and preferences
Company Specialties:
- Beauty
- Artificial Intelligence
- Sustainable practices
Company Website: Prose.com
ASSUMPTION: Prose's focus on customization, sustainability, and data-driven innovation sets it apart in the beauty industry and offers unique opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-level (Requires 2+ years of experience and offers opportunities for growth and advancement)
Reporting Structure: Reports to the Senior Lifecycle Marketing Manager
Work Arrangement: Hybrid (3 days per week in the office, with remote flexibility)
Growth Opportunities:
- Potential to grow into a management role as the company expands
- Opportunities to work on various aspects of marketing and gain diverse experience
- Chance to contribute to the development and optimization of lifecycle marketing strategies
ASSUMPTION: This role offers strong growth potential, given Prose's focus on innovation and expansion in the custom beauty market.
🌍 Location & Work Environment
Office Type: Hybrid (3 days per week in the office)
Office Location(s): 10 Grand St, Brooklyn, New York 11249, US; 30, Rue de Gramont, Paris, Île-de-France 75002, FR; 32 33rd Street, Brooklyn, NY 11232, US
Geographic Context:
- Brooklyn, New York: Diverse, vibrant neighborhood with a strong arts and culture scene
- Paris, France: Global hub for fashion, art, and culture
- Brooklyn, New York (additional office): Up-and-coming neighborhood with a mix of residential and commercial spaces
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: Prose's hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Technical skills (HTML, CSS, email marketing, etc.)
- Communication and collaboration skills
- Problem-solving abilities
Application Tips:
- Highlight relevant marketing experience and achievements
- Demonstrate strong communication skills and attention to detail in your resume and cover letter
- Prepare examples of lifecycle marketing campaigns you've worked on or ideas for improving Prose's campaigns
ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Marketing Operations, Campaign Management, Data Analysis, HTML Coding, CSS, Cross-Functional Collaboration, Retention Strategies, Engagement Initiatives, Performance Metrics, Personalization, Project Management
ASSUMPTION: Prose's hiring process is designed to assess both technical skills and cultural fit, with a focus on marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- ESP (Iterable, Braze, Klaviyo, etc.)
- HTML, CSS
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., SQL, Google Analytics)
ASSUMPTION: Prose uses a variety of marketing and data analysis tools to support its lifecycle marketing efforts, requiring candidates to have experience with these technologies.
👔 Cultural Fit Considerations
Company Values:
- Intentional Inclusivity: We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.
- Connected Collaboration: Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication.
- Driven, Together: We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.
- Humanity Always: We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship.
Work Style:
- Proactive and autonomous, with a focus on driving results
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you align with Prose's commitment to intentional inclusivity and diversity?
- Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote work?
- Do you possess strong communication skills and the ability to work effectively with various teams?
ASSUMPTION: Prose's values emphasize inclusivity, collaboration, and a focus on driving results, requiring candidates to demonstrate strong communication skills and a commitment to working effectively with diverse teams.
⚠️ Potential Challenges
- Working in a fast-paced, growing startup environment may require adaptability and flexibility
- Managing multiple projects and deadlines may require strong organizational skills and time management
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- Working with data and analytics may require a strong attention to detail and analytical skills
ASSUMPTION: While Prose offers a dynamic and innovative work environment, candidates should be prepared to face the challenges that come with working in a fast-paced, growing startup.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a greater emphasis on lifecycle marketing strategies and data-driven decision-making
- Prose's focus on customization and personalization sets it apart from other beauty companies, offering unique opportunities for innovation and growth
- As a mid-level role, this position offers opportunities for career advancement and growth within the company
ASSUMPTION: This role offers unique opportunities for growth and innovation in the custom beauty market, with a focus on lifecycle marketing strategies and data-driven decision-making.
📝 Sample Projects
- Developing and executing a targeted winback campaign to re-engage inactive customers
- Optimizing automated lifecycle journeys to improve retention and engagement metrics
- Collaborating with the creative team to develop personalized campaign content and assets
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to cross-functional collaboration and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the lifecycle marketing team?
- How does Prose approach A/B testing and optimization in lifecycle marketing campaigns?
- What opportunities are there for professional growth and development within this role and the company?
- How does Prose measure and track the success of lifecycle marketing campaigns?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to assess the role's fit with your skills, interests, and career goals, as well as Prose's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of lifecycle marketing campaigns you've worked on or ideas for improving Prose's campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
