📌 Core Information
🔹 Job Title: Senior Associate, Marketing Operations Platform
🔹 Company: HarbourVest Partners
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-Time, Hybrid (2-3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of marketing technology stack
- Cross-functional collaboration with Marketing, Commercial Operations, IT, and data teams
- Data-driven decision making and continuous improvement
- Marketo and Salesforce platform management and optimization
- Campaign management and reporting
ASSUMPTION: This role requires a multifaceted individual with a strong technical understanding of marketing systems and a passion for data-driven marketing.
📋 Key Responsibilities
✅ Technology Implementation, Management, and Optimization: Implement, integrate, and optimize marketing technologies to improve marketing efficiency and scalability.
✅ Marketing Operations Roadmap Development Support and Execution: Partner with Senior Manager, Marketing Operations to own and implement roadmap vision and projects in flight.
✅ Marketo Platform Maintenance and Integrations: Support Marketo ongoing improvements, bug fixes, and new integrations.
✅ Data Analysis, Reporting, and Campaign Attribution: Apply data to drive strategic decision-making, optimize marketing efforts, and track performance.
✅ Data Management: Implement standard methodologies for maintaining data quality, consistency, and integrity across all systems.
✅ Salesforce Support: Run the Salesforce Lead/Contact Merge process, liaise with Commercial Operations and Salesforce IT teams, and improve Salesforce marketing campaign resources.
✅ Marketo Campaign Management: Assist with the design, execution, and optimization of multi-channel marketing campaigns, with a strong focus on email nurture programs.
✅ Cross-functional Collaboration: Partner with cross-functional teams within Marketing and other departments to align on projects and tasks.
ASSUMPTION: This role requires strong project management, communication, and collaboration skills to work effectively across various teams and departments.
🎯 Required Qualifications
Education: B.S./B.A. in Marketing, Business, or related field.
Experience: 5-8 years of experience in marketing operations, automation, CRM, and analytics.
Required Skills:
- Proven hands-on experience with Marketo and Salesforce; Marketo certification required; migration experience preferred.
- Strong understanding of B2B marketing principles, customer journeys, and data analytics.
- Demonstrated experience running MarTech platforms and tools (Marketo, Marketo Measure, Salesforce, Google Analytics, Adobe Analytics, Adobe Experience Manager).
- Passion for metrics, data, and process improvements.
- Proficiency in database management and data hygiene.
- Excellent communication and partner management skills.
- Strong project management and organizational skills.
Preferred Skills:
- Experience with campaign attribution tools.
- Familiarity with data governance principles.
- Knowledge of marketing automation best practices.
ASSUMPTION: Candidates with a strong background in marketing technology, data analysis, and process improvement will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Associate role in marketing operations within the Boston area.
📌 Applicant Insights
🔍 Company Context
Industry: HarbourVest Partners is a global private markets firm specializing in venture capital, private equity, and real assets. They have over $138 billion in assets under management and a team of more than 1,200 employees across Asia, Europe, and the Americas.
Company Size: HarbourVest Partners has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: HarbourVest Partners was founded in 1982 and has since grown into a global leader in private markets investing.
Company Description:
- HarbourVest is an independent, global private markets firm with over 42 years of experience.
- Their interwoven platform provides clients access to global primary funds, secondary transactions, direct co-investments, real assets and infrastructure, and private credit.
- HarbourVest partners strategically and plans their offerings innovatively to provide clients with access, insight, and global opportunities.
Company Specialties:
- Private Equity
- Private Debt
- Primary Fund Investments
- Secondary Investments
- Direct Co-Investments
- Venture Capital
- Buyout
- Growth Equity
- Mezzanine
- Real Assets
- Global Private Markets
- Custom Solutions
Company Website: http://www.harbourvest.com
ASSUMPTION: HarbourVest Partners is a well-established firm with a strong reputation in the private markets industry, offering a collaborative and innovative work environment.
📊 Role Analysis
Career Level: This role is at the senior associate level, indicating significant experience and responsibility within the marketing operations function.
Reporting Structure: The Senior Associate, Marketing Operations Platform reports to the Senior Manager, Marketing Operations and works closely with various teams, including Marketing, Commercial Operations, IT, and data teams.
Work Arrangement: This is a hybrid role, requiring 2-3 days per week in the office, with the remaining days worked remotely.
Growth Opportunities:
- Potential advancement to a management role within the Marketing Operations team.
- Expansion of responsibilities based on performance and company growth.
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing operations function and the broader organization.
🌍 Location & Work Environment
Office Type: HarbourVest Partners' Boston office is located in One Financial Center, offering a modern and collaborative work environment.
Office Location(s): 1 Financial Center, Boston, MA 02111, US
Geographic Context:
- Boston is a major hub for finance, technology, and healthcare industries, providing ample networking opportunities.
- The city offers a mix of urban and suburban living options, with a vibrant cultural scene and strong educational institutions.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The typical work schedule is Monday through Friday, with core hours of 9:00 AM - 5:00 PM EST. Some flexibility is available for remote work.
ASSUMPTION: The Boston office provides a professional and collaborative work environment, with opportunities for networking and growth within the private markets industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative.
- On-site or virtual interview with the Senior Manager, Marketing Operations, and other team members.
- Final interview with a senior leader or executive within the Marketing department.
Key Assessment Areas:
- Technical skills and experience with Marketo, Salesforce, and other marketing technologies.
- Data analysis and reporting capabilities.
- Project management and organizational skills.
- Communication and collaboration skills, with an ability to work effectively across teams.
Application Tips:
- Highlight relevant experience with marketing technologies, data analysis, and process improvement.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability.
ATS Keywords: Marketo, Salesforce, Marketing Automation, Data Analysis, Campaign Management, Process Improvement, Collaboration, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, experience, and cultural fit within the Marketing Operations team and HarbourVest Partners as a whole.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Adobe Analytics
- Adobe Experience Manager
- Campaign attribution tools (e.g., Marketo Measure)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Accountability
Work Style:
- Collegial and collaborative environment with low turnover and high energy.
- Open-door culture that values diversity and innovative thinking.
- Focus on continuous learning and professional development.
Self-Assessment Questions:
- Do you thrive in a collaborative, open-door work environment?
- Are you comfortable working with data and using it to drive strategic decision-making?
- Do you have a passion for marketing technology and continuous improvement?
ASSUMPTION: Candidates who align with HarbourVest Partners' values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment.
- Collaborating effectively with various teams and departments, each with their own priorities and goals.
- Keeping up with the latest marketing technologies and best practices.
- Balancing remote work and in-office requirements for a hybrid role.
ASSUMPTION: These challenges can be overcome with strong project management, communication, and collaboration skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Senior Marketing Operations Manager, but with a focus on platform management and optimization rather than team leadership.
- Compared to other marketing roles, this position requires a stronger technical skill set and a deeper understanding of marketing technologies.
- Career progression in this role could lead to a management position within Marketing Operations or a broader role within the Marketing department.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions within the marketing operations function or the broader marketing industry.
📝 Sample Projects
- Leading a Marketo migration project to improve campaign performance and enhance personalization.
- Developing and implementing a data-driven marketing technology strategy to support business goals.
- Optimizing Salesforce marketing campaign resources to improve efficiency and effectiveness.
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Associate, Marketing Operations Platform may be responsible for, focusing on data-driven decision-making, process improvement, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the most pressing priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams within the Marketing department and the broader organization?
- What opportunities are there for professional development and growth within this role and the company?
- How does HarbourVest Partners support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates engagement and interest in the role, providing an opportunity to learn more about the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://harbourvest.wd5.myworkdayjobs.com/HVP/job/Boston/Senior-Associate--Marketing-Operations-Platform_R1832
- Tailor your resume to highlight relevant experience with marketing technologies, data analysis, and process improvement.
- Write a cover letter that explains your interest in the role and how your skills and experiences make you a strong fit for the position.
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
