📌 Core Information
🔹 Job Title: Senior Associate Marketing Specialist
🔹 Company: NTT Ltd.
🔹 Location: Bengaluru, India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (India only)
🚀 Job Overview
Key aspects of this role include:
- Supporting the coordination and management of all aspects of marketing
- Developing and executing marketing campaigns, targeted programs, and sales content
- Collaborating with cross-functional teams to ensure alignment and successful execution of marketing activities
- Tracking and measuring the success of demand generation programs
- Contributing to bid and proposal content and supporting sales enablement activities
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through effective marketing campaigns and activities.
📋 Key Responsibilities
✅ Assists with the coordination and execution of marketing campaigns
✅ Works closely with the Marketing team to help with the development and execution of marketing activities in line with business objectives and revenue targets
✅ Helps with the maintenance of the marketing activity calendar and supporting information
✅ Helps the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements, and metrics
✅ Works closely with relevant stakeholders to help with the tracking and measurement of the success of these demand generation programs
✅ Assists the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals
✅ Helps with the delivery of content, tools, and materials for internal and external communications
✅ Participates in and assists with the facilitation of sales enablement activities that create alignment between sales, marketing, and key partners
✅ Collaborates with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications
✅ Helps with the coordination of programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas
✅ Supports the development of marketing collateral that enables sales and generates interest, including contributing to bid and proposal content
✅ Performs any other related task as required
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent in Marketing Management or related field
Experience: Moderate level of experience with a solid background in all aspects of marketing, including 2-5 years of experience as a Marketing Specialist
Required Skills:
- Excellent written and verbal communication skills
- Excellent ability to interact with a variety of internal team members at different levels in the organization
- Demonstrates good understanding of the features and benefits of the company’s products and services
- Developing understanding how databases are utilized in effective marketing
- Ability to articulate company's value proposition
- Ability to work with and manage many projects within the required deadlines
- Awareness of data privacy and compliance as they relate to marketing activities
- Developing knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations
- Developing understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions
Preferred Skills:
- Experience with marketing service delivery software
- Experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365
ASSUMPTION: Candidates with relevant certifications or additional qualifications in digital marketing or a related field may be preferred.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Learning and development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 10,001+ employees (Global)
Founded: 1967 (as a subsidiary of Nippon Telegraph and Telephone Corporation)
Company Description:
- NTT DATA is a global innovator of business and technology services, committed to helping clients innovate, optimize, and transform for long-term success
- The company invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future
- NTT DATA is part of the NTT Group and headquartered in Tokyo, with diverse experts in more than 50 countries and a robust partner ecosystem
Company Specialties:
- Cybersecurity
- Managed Services
- Global Data Centers
- Cloud Infrastructure
- Cloud Communication
- Global Networks
- Security
- Transformation and Platform Services
- ICT Infrastructure Services
- Global Business
- Communications Lifecycle Management
- Innovation
- Research and Development
- Connected Conservation
- Smart Cities
- Connected Sports
- Connected Agriculture
- Connected Mobility
- Connected Healthcare
- Connected Factories
Company Website: https://services.global.ntt/
ASSUMPTION: NTT DATA is a large, global organization with a wide range of specialties and expertise, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Marketing Manager or similar role
Work Arrangement: Remote (with the option to work from NTT DATA offices in Bengaluru, New Delhi, Mumbai, or Pune)
Growth Opportunities:
- Progression to a Senior Marketing Specialist or Marketing Manager role
- Expansion of responsibilities to include management of junior team members
- Opportunities to work on high-impact projects and contribute to strategic decision-making
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from NTT DATA offices)
Office Location(s): Bengaluru, New Delhi, Mumbai, Pune
Geographic Context:
- Bengaluru: A major tech hub and the capital of the Indian state of Karnataka
- New Delhi: The capital of India, with a thriving business ecosystem
- Mumbai: The financial capital of India, with a diverse range of industries
- Pune: A major IT hub and the second-largest city in the state of Maharashtra
Work Schedule: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations within India.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final round interviews with hiring managers and/or team members
Key Assessment Areas:
- Marketing skills and experience
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with NTT DATA values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your fit for the role and the company
- Prepare for behavioral and situational interview questions related to marketing campaigns, project management, and team collaboration
- Research NTT DATA's industry, company culture, and values to demonstrate your enthusiasm and alignment
ATS Keywords: Marketing campaigns, communication skills, project management, sales enablement, data privacy, A/B testing, conversion rate optimization, marketing collateral, demand generation, internal communications, external communications, marketing software, Microsoft365
ASSUMPTION: The application process may vary depending on the specific hiring manager or team, but generally follows a structured assessment of marketing skills and cultural fit.
🛠️ Tools & Technologies
- Marketing service delivery software (e.g., Marketo, HubSpot, Pardot)
- Microsoft365 suite (e.g., Word, Excel, PowerPoint, Outlook)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Teamwork
- Performance
- Diversity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to feedback and new ideas
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and committed to continuous improvement?
- Are you adaptable and open to feedback and new ideas?
ASSUMPTION: NTT DATA values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Keeping up with industry trends and best practices in marketing
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on continuous learning and development.
📈 Similar Roles Comparison
- Compared to a Marketing Specialist role, this position requires more experience and a broader range of marketing skills
- Compared to a Marketing Manager role, this position has a more narrow focus on executing marketing campaigns and activities rather than strategic planning and management
- Career progression from this role could include advancement to a Senior Marketing Specialist or Marketing Manager position
ASSUMPTION: This role offers a unique blend of tactical marketing execution and strategic input, with opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate leads for a specific product or service
- Creating and distributing marketing collateral for an upcoming industry event or trade show
- Collaborating with the sales team to develop and deliver sales enablement content and tools to support the sales process
ASSUMPTION: These sample projects illustrate the range of marketing activities and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing campaign you've worked on and how you overcame any obstacles?
- How does this role contribute to the overall marketing strategy and goals of the organization?
- What opportunities are there for professional development and growth within the marketing function and the broader organization?
- How does the company support work-life balance for remote employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NTT DATA careers portal
- Tailor your resume to highlight relevant marketing experience and skills
- Write a compelling cover letter that demonstrates your fit for the role and the company
- Prepare for behavioral and situational interview questions related to marketing campaigns, project management, and team collaboration
- Research NTT DATA's industry, company culture, and values to demonstrate your enthusiasm and alignment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
