Senior Associate, Paid Social

📌 Core Information

🔹 Job Title: Senior Associate, Paid Social

🔹 Company: IPG Mediabrands

🔹 Location: New York, NY, United States

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid social media campaigns for clients
• Executing campaigns across major platforms and collaborating with cross-functional teams
• Providing tactical details and strategic input for paid social media recommendations
• Monitoring campaign performance and recommending optimizations based on observed data and trends
• Compiling and sharing campaign performance reports with insightful observations
• Presenting recommendations and results to junior and mid-tier clients
• Staying up-to-date with partner offerings, platform enhancements, and industry updates
• Attending internal and external trainings and completing required social platform certifications
• Overseeing routine budget pacing and billing administration

ASSUMPTION: This role requires a strong understanding of paid social media advertising and the ability to manage multiple campaigns simultaneously. The ideal candidate will have experience with Facebook and Instagram, with additional platform knowledge being a plus.

📋 Key Responsibilities

✅ Develop, manage, and optimize comprehensive paid social campaigns for the brand(s) you work on

✅ Execute paid social media campaigns across all major platforms, trafficking campaigns within platforms, monitoring creative requests and spec details, adhering to timelines, and following general paid social best practices

✅ Partner with a cross-functional team to execute large-scale paid social programs and social extensions

✅ Provide tactical details and strategic input to develop paid social media recommendations

✅ Monitor campaign performance to achieve goal KPIs and budget parameters, recommending optimizations based on observed data and trends

✅ Collaborate to compile and share campaign performance reports, providing insightful observations, and recommend tests internally and with clients

✅ Present recommendations and reports results with junior and mid-tier clients

✅ Stay up to date with partner offerings, platform enhancements, and industry updates, making applicable recommendations for clients

✅ Attend internal and external trainings and complete required social platform certifications as needed

✅ Budget and Financial duties include oversight of routine budget pacing including more complex data fees and overseer billing administration

ASSUMPTION: This role requires strong organizational skills, the ability to multitask in a fast-paced environment, and proficiency in MS Office applications. The ideal candidate will also have experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience)

Experience: 1-2 years of experience in paid social media management, with a focus on Facebook and Instagram. Experience with additional platforms such as Twitter, Snapchat, Pinterest, TikTok, Reddit, and LinkedIn is a plus.

Required Skills:

• Proficient in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
• Thorough knowledge of social platform capabilities and how to set up a variety of campaigns with differing objectives
• Strong organizational skills and the ability to multitask in a fast-paced environment
• Ability to prepare presentations and share with internal stakeholders
• Excellent communication skills and the ability to work closely with peers and internal teams in-person and via email, phone, and video

Preferred Skills:

• 1+ year of experience in a role where paid social media management was a core job responsibility
• Interest and passion for social media and advertising

ASSUMPTION: While a college degree is not required, candidates should have a strong understanding of paid social media advertising and the ability to manage multiple campaigns simultaneously. Experience with additional platforms and certifications are a plus.

💰 Compensation & Benefits

Salary Range: $70,000 - $75,000 USD per year

Benefits:

• Medical Coverage
• Dental Coverage
• 401(k) Plans
• Flex Spending
• Life Insurance
• Disability
• Employee Discount Program
• Employee Stock Purchase Program
• Paid Family Benefits
• Discretionary Time Off Days
• Company-wide Appreciation Weeks
• Wellness Days

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: 10,001+ employees

Founded: 1968 (as Interpublic Group)

Company Description:

• IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
• The company manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub
• IPG Mediabrands offers a wide range of services, including media planning and buying, automation and programmatic, digital media, branded content, media barter, online and mobile advertising, social media marketing, sponsorship and sports marketing, ROI and consumer research, hyper-local and multicultural marketing, and out-of-home advertising
• The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Digital Media
• Branded Content
• Media Barter
• Online
• Mobile
• Social Media Marketing
• Sponsorship and Sports Marketing
• ROI and Consumer Research
• Hyper-Local and Multicultural Marketing
• Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands is a large, global company with extensive resources and expertise in the advertising and marketing industry. The company's size and scope provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-level to 2 years

Reporting Structure: This role reports directly to the Manager, Paid Social

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• As a large company, IPG Mediabrands offers numerous opportunities for career advancement and professional development
• With experience and strong performance, associates may progress to mid-level and senior roles within the paid social team or explore other areas of the business
• The company encourages internal mobility and provides training and development programs to support employee growth

ASSUMPTION: This role offers a clear path for career progression and provides opportunities for associates to gain experience and develop their skills in a dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 100 W 33rd St, New York, NY 10001, US

Geographic Context:

• New York City is a major global hub for the advertising and marketing industry
• The office is located in Midtown Manhattan, close to public transportation and various amenities
• The city offers a diverse cultural scene, vibrant nightlife, and numerous entertainment options

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The office environment is fast-paced and collaborative, with a strong emphasis on teamwork and cross-functional collaboration. The location in New York City provides ample opportunities for networking and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the department head or director
• Background check and offer extension

Key Assessment Areas:

• Paid social media advertising knowledge and experience
• Campaign management and optimization skills
• Communication and presentation skills
• Problem-solving abilities and data-driven decision-making
• Adaptability and ability to work in a fast-paced environment

Application Tips:

• Highlight relevant experience and achievements in paid social media advertising
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful paid social media campaigns you've managed and the results you achieved
• Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role

ATS Keywords: Paid Social Media, Campaign Management, Social Media Advertising, Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, Reddit, LinkedIn, A/B Testing, Optimization, Reporting, Client Management, Cross-functional Collaboration, MS Office, Excel, PowerPoint, Word, Outlook

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit within the paid social team and the broader organization.

🛠 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Excellence
• Diversity & Inclusion

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Creative and strategic in problem-solving

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in paid social media advertising?
• Can you provide an example of a time when you had to optimize a paid social media campaign in real-time to achieve better results?
• How do you prioritize and manage multiple campaigns simultaneously while ensuring each one meets its specific objectives?

ASSUMPTION: Candidates should be able to demonstrate a strong understanding of paid social media advertising, excellent communication skills, and the ability to thrive in a fast-paced, collaborative environment. A passion for social media and advertising is also essential for success in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously can be challenging and requires strong organizational skills and time management
• Keeping up-to-date with platform updates, industry trends, and best practices can be time-consuming and requires continuous learning
• The fast-paced nature of the role may lead to occasional long hours or tight deadlines
• The competitive nature of the advertising industry may result in high stress levels and intense pressure to perform

ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents challenges that require strong time management, adaptability, and resilience.

📈 Similar Roles Comparison

• Compared to other entry-level paid social media roles, this position offers a clear path for career progression and provides opportunities for associates to gain experience and develop their skills in a dynamic and fast-paced environment
• As a large company, IPG Mediabrands offers numerous opportunities for career advancement and professional development, which may not be available at smaller agencies or startups
• This role requires a strong understanding of paid social media advertising and the ability to manage multiple campaigns simultaneously, which may not be required in other entry-level marketing or advertising positions

ASSUMPTION: While this role shares similarities with other entry-level paid social media positions, it also offers unique opportunities and challenges specific to working within a large, global advertising and marketing organization.

📝 Sample Projects

• Developing and executing a comprehensive paid social media campaign for a major brand launch, including targeting, creative development, and optimization strategies
• Managing a large-scale social extension project for a major sporting event, involving multiple platforms and real-time optimization
• Collaborating with a cross-functional team to create and implement a paid social media strategy for a direct-to-consumer e-commerce brand, focusing on driving sales and customer acquisition

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of complexity involved in managing paid social media campaigns within a large advertising and marketing organization.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the paid social team currently, and how can this role help address them?
• How does the paid social team collaborate with other departments, such as creative, strategy, and media planning, to deliver effective campaigns?
• What opportunities are there for professional development and growth within the paid social team and the broader organization?
• How does the company support work-life balance for employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/mediabrands/jobs/4770428007
• Tailor your resume and cover letter to emphasize your relevant experience and skills in paid social media advertising
• Prepare examples of successful paid social media campaigns you've managed and the results you achieved
• Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.