Senior Associate, Paid Social

📌 Core Information - Job Title: Senior Associate, Paid Social - Company: Omnicom Media Group US H&S - Location: New York, United States - Job Type: Hybrid (3 days in-office) - Category: Advertising Services - Date Posted: April 9, 2025 - Experience Level: 0-2 years 🚀 Job Overview Key aspects of this role include: - Conducting testing and analyzing reports to meet client goals - Planning budgets and flighting for social media campaigns - Developing insights and actions based on client goals and objectives - Collaborating with the Digital Activation team to enhance campaign performance - Identifying and implementing advanced optimization tactics - Leveraging advanced Excel and campaign management tool skills ASSUMPTION: This role requires a strong understanding of social media advertising, data analysis, and campaign management. The ideal candidate will have experience in managing social media campaigns and a solid grasp of relevant tools and platforms. 📋 Key Responsibilities - Conduct testing and analyze reports to meet client goals - Plan budgets and flighting for social media campaigns - Develop insights and actions based on client goals and objectives - Collaborate with the Digital Activation team to enhance campaign performance - Identify and implement advanced optimization tactics - Leverage advanced Excel and campaign management tool skills - Train, mentor, and help onboard more junior team members - Challenge existing processes and bring new ideas to quarterly planning sessions - Build relationships with clients and partners such as engines or networks - Adjust communication style based on the audience - Prepare basic and assist with client-facing deliverables, including presentations and quarterly reviews - Understand how to effectively organize ideas and concepts through tools such as PowerPoint ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work independently. The ideal candidate will have experience in social media advertising and a proven track record of driving campaign performance. 🎯 Required Qualifications - Education: Bachelor’s degree in marketing, advertising, or communications, or relevant post-secondary education, training, or equivalent experience - Experience: 1+ years of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive campaigns - Required Skills: - Proactive self-starter - Team player and committed to training - Desire to work for a fast-paced, results-based company - Strong program management and organizational skills - Confident in analyzing and acting on marketing data - Ability to effectively convey insights to the client - Tie what’s happening in the accounts to the client’s business - Build relationships with clients and partners such as engines or networks - Adjust communication style based on the audience - Prepare basic and assist with client-facing deliverables, including presentations and quarterly reviews - Understand how to effectively organize ideas and concepts through tools such as PowerPoint Preferred Skills: - Experience with specific social media advertising platforms (e.g., Facebook Ads Manager, Google Ads) - Familiarity with specific campaign management tools (e.g., Hootsuite, Buffer, Sprout Social) - Knowledge of specific programming languages (e.g., Python, R) for data analysis ASSUMPTION: The ideal candidate will have a strong background in social media advertising, data analysis, and campaign management. They should be comfortable working in a fast-paced environment and have a proven track record of driving campaign performance. 💰 Compensation & Benefits - Salary Range: $65,000 - $65,000 USD (annual) - Benefits: - Health Insurance - Vision Insurance - Dental Insurance - 401(k) - Healthcare Flexible Spending Account - Dependent Care Flexible Spending Account - Vacation Days - Sick Days - Personal Days - Paid Parental Leave - Paid Medical Leave - STD/LTD Insurance Benefits Working Hours: 40 hours per week, with flexibility to adjust based on business needs ASSUMPTION: The salary range provided is the company's estimated pay for this position at the time of posting. The actual compensation may vary based on relevant experience, other job-related qualifications/skills, and geographic location. 📌 Applicant Insights 🔍 Company Context - Industry: Advertising Services - Company Size: 1,001-5,000 employees - Founded: 2016 - Company Description: Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories. - Company Specialties: - Market & Customer Insight - Marketing ROI evaluation - Customer Relationship Marketing (CRM) - Content - Social Media Strategy - Digital Marketing - Multicultural - Shopper Marketing - Search/SEO/PPC - Media Planning - Media Buying - Analytics - and Marketing Technology Company Website: http://www.hearts-science.com ASSUMPTION: Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation, and content activation. The company specializes in transforming data signals into meaningful connections between brands and consumers, driving exponential growth for its clients. 📊 Role Analysis - Career Level: Mid-career - Reporting Structure: Reports directly to a Supervisor within the Social team - Work Arrangement: Hybrid (3 days in-office per week) - Growth Opportunities: - Potential career growth within the Digital Activation team - Opportunities to contribute ideas to the planning process and guide campaign direction - Possibility to switch disciplines and explore new paths within the agency ASSUMPTION: This role offers significant growth opportunities for the right candidate. With the support of a more experienced Supervisor, the Senior Associate will have the chance to develop advanced methods of data analysis and bid management, driving campaign performance to new heights. 🌍 Location & Work Environment - Office Type: Hybrid (3 days in-office per week) - Office Location(s): 195 Broadway, 8th Floor, New York, NY 10007, US - Geographic Context: New York, NY, United States - Work Schedule: Flexible, with the ability to adjust based on team needs ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility to align with team needs and business demands. 💼 Interview & Application Insights - Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager and/or team members 4. Final round interview, potentially including a case study or presentation - Key Assessment Areas: 1. Technical skills in social media advertising, data analysis, and campaign management 2. Problem-solving abilities and strategic thinking 3. Communication and presentation skills 4. Cultural fit and team dynamics - Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role 2. Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability 3. Research the company and its clients to demonstrate your understanding of the industry and the role's requirements 4. Practice presenting your ideas and insights in a clear and concise manner, as this is a crucial aspect of the role - ATS Keywords: Social Media Advertising, Data Analysis, Campaign Management, Budget Planning, Client Communication, Team Collaboration, Problem Solving, Optimization Tactics, Excel, PowerPoint ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to discuss their experience in social media advertising, data analysis, and campaign management, as well as their ability to work effectively in a team environment. 🛠️ Tools & Technologies - Excel - PowerPoint - Social media advertising platforms (e.g., Facebook Ads Manager, Google Ads) - Campaign management tools (e.g., Hootsuite, Buffer, Sprout Social) - Programming languages (e.g., Python, R) for data analysis ASSUMPTION: The ideal candidate will have experience with relevant social media advertising platforms, campaign management tools, and programming languages for data analysis. Familiarity with specific tools and technologies used by the company is a plus. 👔 Cultural Fit Considerations - Company Values: Hearts & Science values its culture above anything else, with a focus on tireless optimists, happy warriors, and fearless collaborators who bring that extra dose of contagious energy. - Work Style: The company encourages a fast-paced, results-based work environment, with a focus on collaboration, creativity, and continuous learning. - Self-Assessment Questions: 1. How do you approach challenges and setbacks in your work? 2. Can you provide an example of a time when you had to adapt to a significant change in your work environment? 3. How do you prioritize and manage multiple projects simultaneously? ASSUMPTION: Hearts & Science values a positive, can-do attitude, and encourages applicants to demonstrate their ability to thrive in a fast-paced, results-driven environment. Candidates should be prepared to discuss their problem-solving skills, adaptability, and teamwork abilities during the interview process. ⚠️ Potential Challenges - Managing multiple projects and deadlines simultaneously - Keeping up with the latest trends and best practices in social media advertising - Collaborating effectively with remote team members - Balancing client expectations with internal team dynamics - Adapting to changes in the work environment and business needs ASSUMPTION: The role may present challenges related to managing multiple projects, staying current with industry trends, and balancing client expectations with internal team dynamics. The ideal candidate will be able to adapt to changes in the work environment and business needs, demonstrating strong problem-solving skills and a positive attitude. 📈 Similar Roles Comparison - How this role differs from related positions: - Focus on paid social media advertising, rather than organic or influencer marketing - Emphasis on data-driven decision-making and optimization tactics - Requires experience in managing social media advertising campaigns, rather than content creation or strategy development - Industry-specific context: - The social media advertising landscape is constantly evolving, with new platforms and features emerging regularly - Successful candidates will need to stay up-to-date with industry trends and best practices - Career path comparison: - This role offers a clear path for career growth within the Digital Activation team, with opportunities to contribute ideas to the planning process and guide campaign direction - With experience and demonstrated success, candidates may progress to more senior roles within the agency or explore new paths in marketing and advertising ASSUMPTION: This role differs from related positions in its focus on paid social media advertising and data-driven decision-making. Successful candidates will need to stay current with industry trends and demonstrate strong problem-solving skills to drive campaign performance. 📝 Sample Projects - Developing and implementing a comprehensive testing strategy for a major brand's social media advertising campaign - Analyzing campaign performance data to identify optimization opportunities and make data-driven recommendations - Collaborating with the Digital Activation team to enhance campaign performance for a key client in the retail sector - Conducting a competitive analysis of a client's social media advertising strategy and providing actionable insights ASSUMPTION: Sample projects may involve conducting testing, analyzing campaign performance data, collaborating with cross-functional teams, and providing data-driven recommendations to enhance campaign performance. ❓ Key Questions to Ask During Interview 1. Can you describe the team structure and dynamics within the Social team and the broader Digital Activation team? 2. How does the agency support the professional development and growth of its employees? 3. Can you provide an example of a successful social media advertising campaign the agency has executed, and what made it successful? 4. How does the agency approach collaboration with clients and partners, such as engines or networks? 5. What are the most important qualities you look for in a successful Senior Associate? ASSUMPTION: Interview questions should focus on understanding the team structure, professional development opportunities, and the agency's approach to collaboration and campaign success. Applicants should be prepared to discuss their relevant experience and how they can contribute to the team's success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role 3. Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability 4. Research the company and its clients to demonstrate your understanding of the industry and the role's requirements 5. Practice presenting your ideas and insights in a clear and concise manner, as this is a crucial aspect of the role 6. Follow up with the hiring manager one week after submitting your application, if you have not heard back ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.