Senior Associate, Programmatic

📌 Core Information

🔹 Job Title: Senior Associate, Programmatic

🔹 Company: WPP Media

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time, Hybrid (in office around 4 days a week)

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting programmatic media planning and execution using industry-leading platforms
• Managing campaigns, budgets, and relationships with digital account teams and publishers
• Training and managing entry-level team members
• Analyzing campaign performance and identifying improvement opportunities

ASSUMPTION: This role requires a strong understanding of programmatic media and digital advertising, as well as proficiency in relevant platforms and tools. Excellent communication and analytical skills are essential for success in this position.

📋 Key Responsibilities

✅ Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.

✅ Manage campaigns within DSPs, ensuring budgets are pacing effectively and tactics are optimized towards relevant objectives and KPIs.

✅ Own operational tasks including budget management, billing, and campaign creative trafficking.

✅ Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.

✅ Build relationships and own communication with members of the broader digital account teams including planning, investment, operations, and analytics.

✅ Work with publishers to implement, troubleshoot, and optimize programmatic deals to help secure access to high-quality media inventory.

✅ Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs, and Third-Party Verification tools.

✅ Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and operational tasks. Strong organizational skills and attention to detail are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.

Experience: 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.

Required Skills:

• Familiarity with key programmatic or digital media platforms
• Proficient in Microsoft Excel
• Excellent verbal and written skills, and a detail-oriented mindset
• Strong analytical abilities and quantitative skills

Preferred Skills:

• Experience with DV360, The Trade Desk, or other relevant DSPs
• Knowledge of Ad Servers, DMPs, and Third-Party Verification tools
• Previous experience in a management or supervisory role

ASSUMPTION: While a Bachelor’s degree is preferred, equivalent professional work experience may be considered. Relevant experience in programmatic or digital media is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $100,000 per year (USD). Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications.

Benefits:

• Medical, Group Retirement Plans, Vision, and Dental Insurance
• Significant Paid Time Off
• Preferential Partner Discounts
• Employee Mental Health Awareness Days

Working Hours: Full-time, typically 40 hours per week. Teams are in the office around four days a week, with flexibility for accommodations or remote work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the factors listed above.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. WPP Media is part of WPP, a global leader in creative transformation, using the power of creativity to build better futures for clients, people, and communities.

Company Size: 10,001+ employees. As part of WPP, WPP Media offers extensive resources and opportunities for growth and development.

Founded: WPP was founded in 1985, and WPP Media was established as a global media collective in 2021.

Company Description:

• WPP Media is WPP’s global media collective, bringing the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands.
• WPP Media operates in a hybrid work environment, with teams in the office around four days a week.
• WPP Media is committed to fostering a culture of respect and providing equal opportunities for all employees.

Company Specialties:

• Programmatic Media
• Digital Advertising
• Media Planning & Buying
• Data-Driven Marketing

Company Website: wppmedia.com

ASSUMPTION: WPP Media is a dynamic and growing part of WPP, offering opportunities for career growth and development in the digital media landscape.

📊 Role Analysis

Career Level: Early Career. This role is suitable for recent graduates or individuals with up to 2 years of experience in programmatic or digital media.

Reporting Structure: This role reports to the Programmatic Manager or similar role within the digital account team.

Work Arrangement: Hybrid. Teams are in the office around four days a week, with flexibility for accommodations or remote work arrangements.

Growth Opportunities:

• On-the-job training and development in programmatic media and digital advertising
• Opportunities to manage and mentor entry-level team members
• Potential career progression to Programmatic Manager or similar roles

ASSUMPTION: This role offers a strong foundation in programmatic media and digital advertising, with opportunities for growth and development within WPP Media and the broader WPP network.

🌍 Location & Work Environment

Office Type: Hybrid. Teams are in the office around four days a week, with flexibility for accommodations or remote work arrangements.

Office Location(s): New York, New York, United States

Geographic Context:

• New York City offers a vibrant and dynamic work environment, with numerous cultural, entertainment, and dining options.
• The city is home to a diverse and multicultural population, providing a rich and inclusive work environment.
• New York is a major hub for the advertising and media industries, offering ample opportunities for networking and professional growth.

Work Schedule: Full-time, typically 40 hours per week. Teams are in the office around four days a week, with flexibility for accommodations or remote work arrangements.

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or HR representative
• In-person or virtual interview with the digital account team
• Final interview with the Programmatic Manager or similar role

Key Assessment Areas:

• Programmatic media knowledge and experience
• Analytical and quantitative skills
• Communication and interpersonal skills
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant experience in programmatic media or digital advertising
• Demonstrate strong analytical and quantitative skills in your resume and cover letter
• Showcase your understanding of WPP Media’s mission and values in your application materials

ATS Keywords: Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, Microsoft Excel, Budget Management, Campaign Optimization, Relationship Building, Technical Skillsets, Training, Management

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate’s skills and fit for the position.

🛠️ Tools & Technologies

• DV360, The Trade Desk, and other relevant DSPs
• Ad Servers, DMPs, and Third-Party Verification tools
• Microsoft Excel and other Microsoft Office Suite applications

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role. Candidates should be comfortable learning and utilizing new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible in a dynamic work environment
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do you embrace WPP Media’s core values and demonstrate them in your daily work?
• Are you comfortable working in a hybrid work environment, balancing in-office collaboration and remote work?
• Do you have a proven track record of delivering results in a fast-paced and dynamic work environment?

ASSUMPTION: WPP Media values candidates who align with their core values and demonstrate a strong work ethic and commitment to delivering high-quality work.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities effectively
• Adapting to changes in the digital advertising landscape
• Balancing operational tasks with strategic planning and campaign optimization
• Working in a hybrid work environment, balancing in-office collaboration and remote work

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in the digital media landscape.

📈 Similar Roles Comparison

• Compared to other entry-level programmatic roles, this position offers more responsibility and management opportunities
• WPP Media’s global presence and resources provide extensive opportunities for growth and development
• This role is well-suited for candidates interested in a career in programmatic media or digital advertising

ASSUMPTION: This role offers a strong foundation in programmatic media and digital advertising, with opportunities for growth and development within WPP Media and the broader WPP network.

📝 Sample Projects

• Developing and executing a programmatic media plan for a major brand launch
• Optimizing campaign performance and maximizing ROI for a direct-to-consumer e-commerce client
• Managing and mentoring entry-level team members in the execution of day-to-day campaign tasks

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and development in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader digital account team structure, and what opportunities are there for collaboration and growth?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does WPP Media support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and provide valuable insights into the work environment and expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.jobvite.com/groupm-na/job/obsYvfwQ
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for interviews by researching WPP Media and the digital advertising industry
• Follow up with the hiring team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.