Senior Associate, Programmatic

📌 Core Information

🔹 Job Title: Senior Associate, Programmatic

🔹 Company: IPG Mediabrands

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Serving as platform experts in the Addressable Activation department
• Managing performance and pacing for assigned brands
• Customizing standards and processes to meet client needs
• Providing expertise for complex setup, optimization, and platform nuances

ASSUMPTION: This role requires individuals to act as the primary contact for both internal and external stakeholders on complex issues, leveraging their expertise in programmatic platforms.

📋 Key Responsibilities

✅ Assist with the execution and management of client assignments

✅ Understand and manage vendor relationships and value propositions

✅ Bring recommendations to clients and support client engagements

✅ Conduct custom reporting for analytics requests

✅ Design and deliver performance updates and business reviews

✅ Solve complex problems and exercise judgment in various scenarios

✅ Mentor and provide guidance to lower-level associates

ASSUMPTION: Responsibilities involve direct client interaction, which implies strong communication skills and the ability to manage multiple stakeholders effectively.

🎯 Required Qualifications

Education: No college degree required

Experience: Experience with Project/Account Management and technology or measurement ad tech solutions

Required Skills:

• Ad Tech Solutions
• Data Analysis
• Project Management
• Communication
• Client Relationship Management

Preferred Skills:

• Expertise in buying platforms like DV360 and The Trade Desk
• Experience in building teams and mentorship

ASSUMPTION: The focus is on programmatic advertising platforms, necessitating proficiency in data-driven marketing strategies.

💰 Compensation & Benefits

Salary Range: $70,000 – $75,000 USD

Benefits:

• Medical and dental coverage
• 401(k) plans with company match
• Discretionary time off days, and Appreciation Weeks

Working Hours: Standard 40-hour workweek

ASSUMPTION: The benefits indicate a comprehensive health and wellness focus, alongside financial security and professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Over 10,001 employees, indicating a large-scale operation with global influence

Founded: Not Specified in provided data

Company Description:

• Manages over $47 billion in marketing investment globally
• Employs more than 18,000 marketing professionals in 130 countries
• Supports a wide array of industry sectors and global brands

Company Specialties:

• Media Planning & Buying
• Programmatic Advertising
• Digital and Social Media Marketing

Company Website: https://www.ipgmediabrands.com/

ASSUMPTION: The large company size and industry reach imply potential internal mobility and international career opportunities.

📊 Role Analysis

Career Level: Mid-level management role, involving both strategic and operational responsibilities

Reporting Structure: Likely to report to a Senior Manager or Director within the department

Work Arrangement: Predominantly on-site in a New York office, with potential for client site visits

Growth Opportunities:

• Advance to higher management roles
• Enhanced expertise in programmatic technologies
• Opportunities to mentor and lead teams

ASSUMPTION: The role's strategic importance may open avenues for stepping into higher strategic roles with a broader impact.

🌍 Location & Work Environment

Office Type: Corporate headquarters in New York, offering a collaborative and dynamic setting

Office Location(s): 100 W 33rd St, New York, NY 10001

Geographic Context:

• Located in the heart of New York City
• Accessible via multiple transit options
• Close to major business districts and cultural attractions

Work Schedule: Standard full-time schedule with possible variation for project demands

ASSUMPTION: The central New York location suggests a high-paced urban work environment, suited for professionals comfortable with lively city dynamics.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume review
• Phone screening with HR
• Technical assessment or case study
• In-person or virtual interview with the hiring manager

Key Assessment Areas:

• Technical expertise in programmatic platforms
• Problem-solving skills
• Ability to manage and mentor a team

Application Tips:

• Highlight relevant programmatic and management experience
• Prepare examples of past successes in client-facing roles
• Practice succinct and impactful communication

ATS Keywords: Programmatic Advertising, DV360, The Trade Desk, Team Management, Client Relationship

ASSUMPTION: The hiring process emphasizes a balance between technical skills and interpersonal competencies to handle diverse stakeholder interactions.

🛠️ Tools & Technologies

• DV360
• The Trade Desk
• Advanced Analytics Tools

ASSUMPTION: These tools are critical for executing the role's primary tasks effectively, hence proficiency or certification could be advantageous.

👔 Cultural Fit Considerations

Company Values:

• Inclusion and diversity
• Client-centric excellence
• Collaboration and innovation

Work Style:

• Dynamic and adaptable
• Proactive problem-solving
• Collaborative teamwork

Self-Assessment Questions:

• Do I excel in dynamic, fast-paced environments?
• Am I skilled at managing client expectations and relationships?
• Do I have strong analytical and technical expertise?

ASSUMPTION: Cultural fit emphasizes diversity, collaboration, and innovation. Candidates with similar values will thrive in this environment.

⚠️ Potential Challenges

• Managing complex multi-platform campaigns
• Navigating client expectations and delivering results
• Staying abreast of industry trends and technological advancements
• Adapting to the fast-paced nature of the advertising industry

ASSUMPTION: The role's challenges provide opportunities for those who are resilient and continuously seek growth through learning and innovation.

📈 Similar Roles Comparison

• Programmatic Manager at competitor agencies
• Digital Marketing Strategist roles with a focus on analytics
• Client Solutions Manager roles in tech-driven advertising companies

ASSUMPTION: Comparing with similar roles is useful for understanding the career trajectory and the specific emphasis on leadership here.

📝 Sample Projects

• Executing cross-platform programmatic campaigns for major retail brands
• Developing and presenting analytics-driven performance reports
• Implementing custom optimization strategies for diverse market segments

ASSUMPTION: Project examples highlight the role's need for strategic thinking and data-driven decision-making.

❓ Key Questions to Ask During Interview

• What are the main KPIs for success in this role?
• How does the team measure and track campaign performance?
• Can you describe the team's reporting structure?
• What are the opportunities for professional development?
• How does the company support work-life balance?

ASSUMPTION: These questions help candidates gauge the role's alignment with their career goals and company's alignment with their values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through IPG Mediabrands' careers page
• Update your resume to highlight relevant skills and experiences
• Prepare for a potential technical assessment
• Research the company to align your application with their values and initiatives
• Follow up post-application with HR for any additional steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.