📌 Core Information
🔹 Job Title: Senior ATL Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms.
- Data-driven approach to maximize campaign effectiveness and elevate brand awareness.
- Collaboration with creative and production teams to develop innovative campaign concepts.
- Leadership and management of agency relationships to ensure optimal value and successful campaign delivery.
- Identification and evaluation of new channels to drive continuous growth and competitive advantage.
ASSUMPTION: This role requires a strategic mindset with a strong focus on data analysis and a proven track record in managing complex marketing campaigns.
📋 Key Responsibilities
✅ Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across various channels.
✅ Develop and implement cutting-edge measurement and attribution frameworks to maximize marketing effectiveness.
✅ Conduct in-depth analysis of campaign performance by integrating KPIs with core business data.
✅ Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth.
✅ Build and present compelling, data-backed business cases for brand initiatives.
✅ Lead negotiations for TV pricing and manage high-level relationships with agencies.
✅ Collaborate with creative and production teams to inspire innovative and impactful campaign concepts.
✅ Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple high-stakes projects and campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5+ years of experience in managing and scaling complex online and offline marketing campaigns.
Required Skills:
- Exceptional analytical skills and a strategic, data-driven approach.
- Proficiency in Excel and experience with SQL or BigQuery (strong advantage).
- Demonstrated leadership abilities with a keen attention to detail and a structured mindset.
- Extensive experience in managing agency and media supplier relationships at a senior level.
- Outstanding communication and presentation skills; fluency in English is essential.
- Expertise in programmatic media buying and shaping creative strategy and direction (highly desirable).
- Fluency in an additional European language (especially German, Spanish, Swedish, or Portuguese) is a significant asset.
- High motivation, adaptability, and a commitment to challenging the status quo and driving innovation.
Preferred Skills:
- Experience in the automotive industry.
- Knowledge of the European market and consumer behavior.
ASSUMPTION: Candidates should have a strong background in marketing with a focus on data analysis and campaign management. Experience in the automotive industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and market standards for senior marketing roles in Berlin)
Benefits:
- Working-from-home options and flexible working hours.
- 30 days of vacation.
- Dedicated education budget for online courses, conferences, and training.
- Discounts on well-known brands and special offers on used cars.
- Free access to Headspace for mental well-being.
Working Hours: Full-time (40 hours/week) with flexible scheduling options.
ASSUMPTION: The salary range is estimated based on market standards for senior marketing roles in Berlin, considering the candidate's experience and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet (specifically, automotive technology and mobility)
Company Size: 5,001-10,000 employees (large, established organization with significant resources and growth opportunities)
Founded: 2012 (over a decade of experience in the industry)
Company Description:
- AUTO1 Group is a multi-brand technology company focused on building the best way to buy and sell cars.
- The company operates in over 30 countries and offers consumer brands like wirkaufendeinauto.de and merchant brand AUTO1.com.
- Its retail brand, Autohero, is using technology, scale, and operational excellence to develop the best consumer experience for buying a car online.
Company Specialties:
- Mobility and automotive technology.
- Innovation and disruption in the automotive industry.
- Startups and fin-tech.
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a well-established company with a strong focus on innovation and growth in the automotive technology sector.
📊 Role Analysis
Career Level: Senior (experienced professional with significant responsibility and impact on the organization)
Reporting Structure: This role reports directly to the Head of Marketing and may have team members or junior staff reporting to them.
Work Arrangement: Hybrid (a combination of on-site and remote work, with a focus on collaboration and in-person meetings)
Growth Opportunities:
- Potential to lead and grow a team of marketing professionals.
- Opportunities to work on high-impact campaigns and drive significant business growth.
- Chance to gain experience in a large, international organization and work with diverse teams.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space designed to foster innovation and creativity.
Office Location(s): Berlin, Germany (with potential for remote work and travel to other European offices)
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a rich cultural scene, diverse neighborhoods, and numerous recreational opportunities.
- Berlin is well-connected by public transportation, making it easy to commute to the office.
Work Schedule: Full-time (40 hours/week) with flexible scheduling options and the opportunity for remote work.
ASSUMPTION: The work environment at AUTO1 Group is collaborative, innovative, and focused on driving growth and success in the automotive technology sector.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interviews with the hiring manager and relevant team members.
- Final interview with the Head of Marketing or another senior leader.
Key Assessment Areas:
- Strategic thinking and analytical skills.
- Communication and presentation abilities.
- Leadership and teamwork capabilities.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the automotive industry and AUTO1 Group's business model.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan.
ATS Keywords: Marketing campaigns, data analysis, budget management, agency management, communication skills, programmatic media buying, creative strategy, leadership, SQL, BigQuery, fluency in English, analytical skills, strategic thinking, adaptability, innovation
ASSUMPTION: The application process at AUTO1 Group is competitive, and candidates should be prepared to demonstrate their skills and experience through engaging and well-thought-out responses to interview questions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the marketing department.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Data-driven decision making
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven and analytical approach
- Focus on results and continuous learning
Self-Assessment Questions:
- How do you approach data analysis and interpretation to drive marketing strategy?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
- How do you balance creativity and data-driven decision making in your marketing approach?
ASSUMPTION: A strong cultural fit at AUTO1 Group requires a candidate who is data-driven, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple high-stakes projects and campaigns simultaneously.
- Working in a fast-paced, dynamic environment with tight deadlines.
- Collaborating with diverse teams and stakeholders across different time zones.
- Adapting to a hybrid work environment and balancing on-site and remote work.
ASSUMPTION: These challenges are inherent to a senior marketing role in a large, international organization and can be overcome with strong organizational skills, adaptability, and a focus on results.
📈 Similar Roles Comparison
- This role focuses on ATL marketing channels, while other similar roles may have a broader scope or focus on digital marketing channels.
- As a senior role, this position offers more responsibility and impact on the organization compared to junior or mid-level marketing roles.
- This role is part of a large, international organization, offering opportunities for growth and development that may not be available in smaller companies.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles, and candidates should consider their career goals and preferences when evaluating this position.
📝 Sample Projects
- Developing and executing a high-impact TV campaign to increase brand awareness and drive customer acquisition.
- Conducting a comprehensive analysis of campaign performance data to optimize marketing spend and maximize ROI.
- Negotiating TV pricing and managing agency relationships to ensure optimal value and successful campaign delivery.
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the candidate's focus and the organization's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy and business goals of AUTO1 Group?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- What opportunities exist for professional development and growth within the marketing department and AUTO1 Group?
- How does AUTO1 Group support work-life balance and employee well-being in a hybrid work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research AUTO1 Group and the automotive industry to demonstrate your understanding of the company's business model and market trends.
- Follow up with the hiring manager, Cezary Sliszka, one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
